On November 26, 2024, Bridgeline Digital, Inc., a leader in AI-powered marketing technology, introduced Conversational Search, the newest feature of its HawkSearch platform. Powered by Generative AI via Smart Response, this advancement transforms typical searches into dynamic, conversational exchanges using natural language.
Conversational Search offers businesses the ability to:
- Transform Searches into Meaningful Conversations: Engage users with smart, contextually relevant responses, helping them discover the right products and content while building stronger connections.
- Utilize Smart Response: Track conversation threads, connect users to pertinent results, and set up prompts for personalized, context-aware interactions.
- Leverage Natural Language Processing (NLP): Interpret user intent and phrasing to deliver precise, valuable search results.
- Enable Contextual Refinement: Let users refine queries or ask follow-up questions without repeating their original context, making the search process smoother.
- Provide Personalization: Tailor search results based on individual preferences and browsing history for a more personalized experience.
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For users of HawkSearch’s Rapid UI framework, a pre-configured Conversational Search component ensures quick deployment and smooth integration into digital platforms.
“HawkSearch’s Conversational Search is revolutionizing the customer journey by combining GenAI technology with a user-friendly interface,” said John Murcott, EVP of Product and Strategy at Bridgeline Digital. “This feature not only helps users find exactly what they need but also delivers a seamless, engaging experience.”