OpenAI and Reddit Partnership

OpenAI and Reddit are teaming up in a deal that will bring the social media platform’s content to ChatGPT.

Share of Reddit surged more than 10% before the market open on Friday.

Reddit said in a blog post that the agreement will give OpenAI access to its data application programming interface, which provides real-time, structured, and unique content from the platform.

Reddit users and moderators will also gain access to new artificial intelligence-powered features, and OpenAI will become a Reddit advertising partner.

“Reddit has become one of the internet’s largest open archives of authentic, relevant, and always up to date human conversations about anything and everything,” Reddit co-founder and CEO Steve Huffman said in a statement. “Including it in ChatGPT upholds our belief in a connected internet, helps people find more of what they’re looking for, and helps new audiences find community on Reddit.”

Keeping the internet open is crucial, and part of being open means Reddit content needs to be accessible to those fostering human learning and researching ways to build community, belonging, and empowerment online. Reddit is a uniquely large and vibrant community that has long been an important space for conversation on the internet. Additionally, using LLMs, ML, and AI allow Reddit to improve the user experience for everyone.

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In line with this, Reddit and OpenAI today announced a partnership to benefit both the Reddit and OpenAI user communities in a number of ways:

• OpenAI will bring enhanced Reddit content to ChatGPT and new products, helping users discover and engage with Reddit communities. To do so, OpenAI will access Reddit’s Data API, which provides real-time, structured, and unique content from Reddit. This will enable OpenAI’s AI tools to better understand and showcase Reddit content, especially on recent topics.
• This partnership will also enable Reddit to bring new AI-powered features to redditors and mods. Reddit will be building on OpenAI’s platform of AI models to bring its powerful vision to life.
• Lastly, OpenAI will become a Reddit advertising partner.

Reddit said the deal is consistent with other content arrangements, and doesn’t change its data API terms or developer terms, which say that content accessed through Reddit’s data API can’t be used for commercial purposes without the platform’s approval.