PhotoShelter, a leading digital asset management (DAM) platform, has launched PhotoShelter UGC Management, an innovative tool designed to simplify the way organizations collect and leverage user-generated content (UGC). This new feature enables brands, sports teams, and universities to seamlessly source authentic, high-quality visuals from their communities using a simple QR code or link—eliminating the inefficiencies of manual tracking and outdated submission methods.
A Seamless Solution for Authentic Content
Today’s audiences crave real, relatable stories from the brands they follow. However, acquiring UGC often involves navigating complex processes, from tracking social media posts to securing permissions. PhotoShelter UGC Management eliminates these hurdles by offering a branded, user-friendly landing page where contributors can upload their content instantly—without logins or unnecessary barriers.
Whether it’s a fan capturing the energy of a live game, a student showcasing campus life, or an employee celebrating a company milestone, submitted content is automatically funneled into a centralized review gallery. This ensures organizations can efficiently vet, approve, and repurpose these visuals for marketing campaigns, social media, or live event integrations.
Key Benefits of PhotoShelter UGC Management
- Effortless Content Collection – Instantly gather user-generated visuals through a QR code or link, streamlining the submission process.
- Simplified Review & Approval – A dedicated submission gallery allows teams to quickly evaluate and approve content for immediate use.
- Enhanced Brand Storytelling – Leverage authentic imagery to build stronger connections, foster engagement, and enhance brand trust.
“The most compelling brand stories come from real people,” said Andrew Fingerman, CEO of PhotoShelter. “With UGC Management, we’re giving brands an intuitive, seamless way to make the most of their audience’s content, turning everyday moments into high-impact visuals that drive engagement and connection.”