Nowadays, it’s not just about creating quality content, but also about promoting it like a pro. As the internet is flooded with tons of top-notch content from different brands, the real challenge is making your brand stand out.
That’s where content amplification marketing comes into play. In this blog, we’ll dive into what exactly it is and why it’s a big deal. So, let’s get started and uncover the secrets to boosting your brand exposure!
What is Content Amplification?
It’s a collection of techniques for promoting your content in owned, earned, and paid media. Increasing your content’s reach across channels is the aim. In the end, it increases visibility, strengthens your brand, and facilitates conversion.
Content amplification will be the cornerstone of a successful content marketing plan. You will need more than excellent content, audio, or video to ensure that your target and current audiences will see it. The way that content gets amplified is going to change.
Why is Content Amplification Important?
Companies may discover that they are unable to stand out for attention in a user’s feed if they do not invest in content amplification. In everyday life, an individual views hundreds or even thousands of posts on social media. Amplification strategies including influencer relationships, paid advertising, search engine optimization, and guest posting are responsible for many of those posts’ visibility.
Your brand is unlikely to be viewed by a large audience if this technique isn’t used. After examining the shares and links of one million posts, BuzzSumo discovered that 50% of randomly chosen posts got eight shares or fewer. Furthermore, 37 shares or fewer were obtained by 75% of these postings. Very few individuals are probably going to be compelled to share your content if it isn’t amplified.
Additionally, amplification for content marketing guarantees that your marketing expenditure is optimized. The worst-case scenario for a content marketing campaign that you invest money in is if no one interacts with it. It basically helps boost visibility, encourage interaction, provide new leads, and establish your brand’s authority—all of which contribute to a higher return on investment.
Top 3 Content Amplification Tools in 2023 and Beyond
1. BuzzSumo
BuzzSumo may not be your typical promo tool, but it’s a total game-changer for figuring out what’s trending in your industry. It’s like the ultimate go-to when you’re cooking up some content ideas.
BuzzSumo examines all of the main social media platforms to see which material is currently trending and engaging readers. If you type in “PPC” as a keyword or topic of interest, for instance, BuzzSumo will show you the most popular content on all of the main networks. This enables you to quickly ascertain the subjects that are most frequently discussed and pinpoint those that are either highly relevant or well-liked.
2. GaggleAMP
GaggleAMP was created to help marketers save time. You can share company content on your colleagues’ social networks by using social amplification software. It helps with content distribution and transforms your colleagues into brand advocates.
This application removes the burden of constantly reminding yourself to post about your business or pestering your colleagues to do so. This application can also be used to compile the social networks of clients and partners. Additionally, GaggleAMP is available as an integration for HubSpot users.
3. Buffer
Social media managers rely on Buffer’s scheduling functionality to help them plan and schedule their content posts at the best possible times. The “rebuffering feature” of Buffer is another essential tool to amplify your content. It lets content marketers recycle and rework tried-and-true articles to increase traffic and engagement.
The Ultimate Trio of Content Amplification Platforms
Now that we’ve talked about how to amp up your content, let’s check out these platforms that can help crank up your content’s views:
1. Medium
If you don’t currently have a website of your own where you can post your work, think about starting with Medium to expand your audience. Medium is an excellent choice for content amplification because its users rely heavily on “topics” or “categories” to find information.
2. Reddit
Reddit, the home of internet lurkers, is a platform for posting links, queries, and other content. For example, if you have a blog on your website, you can post the link to it on Reddit or you can take an engaging snippet and conclude it with a “read more here,” which will drive readers to your website.
3. Google Ads
Throughout Google’s vast network of search results, investing in search campaigns can be a good choice for marketers. You may reach people who are actively looking for your goods, services, or any content that is associated with them online by using Google’s content amplification platform and tools.
To Sum it Up
As we navigate the vast online space, it’s evident that creating high-quality content is just one piece of the puzzle. The true magic happens when we skillfully use amplification techniques to ensure our content reaches the right audience at the right time.
Getting your content to the right people at the right moment using the right content amplification tool is super important for content marketers. Just think, the more people your content reaches, the better shot you have at getting them interested and turning them into customers.