On September 24, 2024, Contentstack, the leading composable digital experience platform (DXP) powered by the top Enterprise Headless CMS, announced new native visual building capabilities. The Visual Builder enhances marketers’ workflows by enabling them to view both current and future projects in a headless environment. With Contentstack, teams can now natively visualize:
- Composability across vendors (e.g., integrating content from a DAM and CMS)
- Personalization and audience impersonation
- Generative AI content creation
- Future iterations of digital properties
The announcement was made at ContentCon Europe in London, with speakers from Paula’s Choice, LADbible, Miele, and others.
As more organizations adopt Headless CMS technology and composable architectures, the demand for visualizing work has grown. Digital experience creation previously moved to the backend, complicating planning and increasing trial-and-error processes. Contentstack’s Visual Builder provides tools for real-time content creation and visualization across different personas.
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Neha Sampat, founder and CEO of Contentstack, commented, “We’re not just solving immediate challenges for our customers. This capability, combined with personalization, automation, and GenAI, aligns with our mission: the world’s best digital experiences run on Contentstack. We’re committed to delivering comprehensive solutions that help brands and their teams stand out.”
Developers and designers can also create components and layouts using drag-and-drop functionality, ensuring consistent visual output for content authors.
Conor Egan, VP of Product at Contentstack, added, “Marketers can now build and see their work, enabling faster, scalable personalized digital experiences. But this isn’t only about marketers—modern developers are crucial, and we’ve provided the best tools and learning paths to support them.”
This announcement builds on previous premium capabilities introduced by Contentstack, including:
- Contentstack Personalize: Integrating segmentation and testing within the CMS to streamline content production
- Contentstack Brand Kit: Ensuring brand consistency in AI-generated content
- Contentstack Automate: Simplifying the process of operationalizing large volumes of personalized content
Additionally, Contentstack’s “no fail” promise includes the AI Accelerator program, helping customers implement AI in 45 days or less, and Contentstack Academy, which equips business and technical users with the necessary skills for superior content creation.