Channel Factory, the global brand suitability and contextual advertising platform, announce Appoinment of Anudit Vikram as Global Chief Product and Technology Officer, These will allow the company to expand its ability to help clients deliver media efficiency, effectiveness, and brand reputation together and expand its mission to drive a positive impact on business performance, people, and the planet.
With over two decades of experience in business, advertising, and marketing technology roles, Anudit Vikram now sits as Channel Factory’s Global Chief Product and Technology Officer, where he will be responsible for bringing the product vision to life, driving business and market value, and fostering a world-class technology team. Vikram previously served in leadership positions at MediaMath, Dun & Bradstreet, Merkle, Yahoo!, and Microsoft, among others.
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“One of the most important challenges facing the digital advertising industry today is balancing rapid technological advancement with responsible, ethical practices,” shared Vikram. “Channel Factory successfully stands tall amidst these challenges, all while pushing the boundaries of AI, machine learning, and data analytics, with a simple yet powerful mantra: Do Good Business By Doing Good. ”
SOURCE: PRNewswire