INVNT GROUP THE GLOBAL BRANDSTORY PROJECT continues expanding its service offerings, growing its global team, and leveraging strategic business partnerships to redefine brand storytelling and audience engagement in the innovation-first marketing era.
The award-winning group represents a growing portfolio of innovative and complementary disciplines designed to help forward-thinking challenger brands everywhere, impact the audiences that matter, anywhere. Led by Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM, the full-service group operates across 9 offices in 6 countries, leading clients including AWS (Amazon Web Services), PepsiCo, Xero, General Motors, Samsung, Emirates, Lamborghini, Spotify, Meta, Pfizer, SHRM, Netflix and more. [INVNT GROUP] was established as an evolution of the live global brand storytelling agency INVNT™, which is celebrating it’s 15th year anniversary, helmed by Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].
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“Our expansive reach across geographies has bestowed upon us the incredible capability to launch in emerging markets and foster connections with pivotal audiences. As we continue this trajectory, we prioritize offering unparalleled value to our clients, stakeholders, teams, and shareholders while innovatively building communities worldwide,” said Scott Cullather, President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM.
The group recently expanded teams across various business units, including INVNT.ATOM, the digital innovation and Web3 agency based in Singapore, which also launched BZAR, the group’s patent-pending, self-funded, content-led digital platform, built exclusively for brands and fans. BZAR is currently available-to-demo, enabling next-gen collaboration, connection, and co-creation with communities in the virtual world. With BZAR, brands can create custom and immersive experiences tailored precisely to their needs utilizing curated photorealistic environments, proactive immersive commerce, and Web3 integrated features to engage with their consumers, build communities, and drive new commercial opportunities.
Callum Smith joins the INVNT.ATOM team, as Director of Account Services reporting into Sharon Lewis, Senior Director of Accounts, INVNT.ATOM. Smith is a Web3 champion with a motorsport and Car Manufacturer (OEM) background, who previously led product, E-commerce, and NFT strategies at Group Lotus (Lotus Cars). As part of the appointment, Callum will relocate to London, UK, joining [INVNT GROUP]’s EMEA office, further enhancing INVNT.ATOM’s innovation and Web3 service offerings in the EMEA region.
SOURCE: GlobeNewswire