Lytho, Inc., a leader in creative operations software, has announced its acquisition of DivvyHQ, a renowned content operations platform for content marketing and communications teams. This strategic move is aimed at enhancing Lytho’s capabilities in content ideation, campaign and content planning, and performance measurement, further solidifying its position as the most comprehensive solution for content and creative process management.
Every day, marketing teams worldwide strive to captivate audiences, drive engagement, and elevate their brands. Yet, many organizations grapple with the complexities of strategic planning and execution of creative campaigns across multiple marketing channels. Behind the scenes, individual content and creative teams are often siloed into separate workstreams and lack visibility into overarching campaign strategy, timelines, and campaign performance.
Doug Thede, CEO of Lytho, stated, “Proper planning is an essential part of any successful project. However, planning alone isn’t enough – a successful project requires proper diligence, collaboration, and execution. Bringing these two platforms together will help to facilitate a stronger relationship between content and creative teams – from more transparent planning, collaboration, execution, and measurement – that I believe is currently unmatched in the market today.”
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For the past 20 years, Lytho has been serving creative teams with best-in-class creative workflow, review and approval, automation, and digital asset management capabilities. This acquisition allows Lytho to quickly expand its reach within marketing organizations and deliver an integrated toolset that manages all aspects of the content creation lifecycle.
Thede expressed his excitement about the acquisition, stating, “I am truly excited to incorporate DivvyHQ into the Lytho ecosystem. Not only are we adding a solution that serves the unique needs of content marketing and communications teams, but we are also joining forces with experienced professionals who understand our market – both the opportunities and challenges that our customers face.”
The acquisition of DivvyHQ represents a significant step forward for Lytho and its commitment to providing innovative solutions for content creation and process management. And while DivvyHQ will continue to be available as a standalone product for the foreseeable future, Lytho and DivvyHQ are already working on integrating their platforms to provide customers with a more seamless and efficient content creation experience.
SOURCE : PRWeb