Mirror Digital, a pioneer in digital publishing, announces the launch of The Scene, an innovative platform that transforms content creation and distribution. Tailored for diverse creators and publishers, The Scene levels the playing field in today’s digital landscape for new voices.
The Scene delivers cutting-edge ad tech and expanded revenue opportunities. The platform improves ad viewability, brand safety, and targeting, all while ensuring data compliance. By sharing continuous performance insights and optimization strategies, The Scene empowers creators to connect with wider audiences, unlock growth, and maximize their revenue potential.
“With The Scene, we are delivering a transformative, solutions-based tool developed by understanding the core needs of our diverse publishers and creators. But it’s more than a tech platform; the capabilities align with our commitment to championing multicultural voices. By providing essential resources, The Scene empowers these Creators to thrive and lead,” shared Sheila Marmon Founder & CEO of Mirror Digital.
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Support of publishers who reach cross-cultural audiences is crucial to help them develop and maintain their presence across digital platforms. By amplifying their content and integrating these diverse creators into a thriving marketplace, The Scene fosters a valuable space where all voices can be seen, heard, and monetized.
Powered by Mirror Digital, The Scene is currently live in beta with HBCU Buzz, Fashion Bomb Daily, and Reflect Beauty already joining us on the platform. We look forward to welcoming additional Mirror Digital publisher partners in the near future such as Queerency and HBCU Grad.
“What I’m excited about now is to continue the same work that we’ve been doing with Mirror Digital, just using new tools to connect with the next generation of HBCU students and trying to understand how we can best help Gen Z, ” said Luke Lawal, Founder & CEO of HBCU Buzz.
Creators and publishers alike praise The Scene for its robust support framework, which allows them to focus on their craft while the platform handles the details. Claire Sulmers, CEO of Fashion Bomb Daily, shares her experience: “I decided to join The Scene to have concierge tech support, ad sales, and an updated website. As a creator, it’s sometimes difficult to get the tech and sales support you need. With the Scene, in addition to having a dedicated advertising sales team, we also have a fabulous website and the tools to create a seamless experience for our readers. Now I can focus on what I do best: creating!”
SOURCE: PRNewswire