Chameleon, the deepest product adoption platform for modern software companies, announced that it has acquired the cutting-edge interactive demo company Driveway. The move enables Chameleon to expand into the interactive demo category and drive user onboarding via (existing) in-product and (new) ungated walkthroughs. Driveway Co-founder Harrison Johnson will join Chameleon as Product Lead, spearheading Driveway’s integration into the Chameleon platform. Terms of the deal were not disclosed.
“The future of software is more self-service, more product-centric, and more personalized, inside and outside the product,” said Chameleon Co-founder and CEO Pulkit Agrawal. “Chameleon + Driveway will enable companies to show off new features inside their product as well as on websites, in help docs, across social media, and more, all through one integrated platform.”
The Future of Product Marketing
The move comes as technology buyers increasingly engage in their own product research before ever speaking to a provider. It is a product-led world where people want to try a product before committing to it. Simultaneously, companies need to be more efficient in their own GTM, so product-led sales have become a strategic priority. Interactive Demos, embedded on a marketing site, or in help docs, can be a great way to showcase key product features without users needing to sign up or log in. Organizations that offer quality, user-friendly interactive demos are able to remove hurdles and expedite sales.
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As Gartner® noted in its 2023 Market Guide for Interactive Demonstration Applications, “These trends have created a perfect environment for interactive demonstration applications. As GTM technology serving marketing, sales, and other functional needs, interactive demonstration applications are sometimes referred to as demo automation applications. They provide a near-product experience to prospective buyers, without the need or complexity associated with the actual product behind them — with the exception of live product overlays, which replace the need for intricate or sensitive data and integrations.”
Chameleon recognized the benefits interactive demos could provide, having used them extensively for its own GTM approach, and saw a natural fit with its own platform that enables SaaS teams to build in-app UX patterns like banners, models, walkthroughs, cards, surveys, checklists, and more – all without coding. By adding an interactive demo component, the company can deliver an unparalleled experience that extends from a buyer’s initial engagement with a company’s website or app, through adoption, deployment, and beyond as the company adds new products and features they may want to highlight. This creates a single cohesive experience that users understand and appreciate. It is also an experience that users increasingly request.
SOURCE: Businesswire