Local Media Consortium Renews Partnership with Google, Builds on Economic Benefits and Value-added Programs for its Members Read more
The Trade Desk Adds More Publishers to OpenPath, Enabling Advertisers to Directly Access Premium Publisher Inventory Read more
Xandr Will Be the First Major DSP To Offer Verity, GumGum’s Accredited Contextual Targeting and Brand Safety Technology Read more
Digital Advertising Alliance Launches Initial Certification Process for Addressable Media Identifiers (AMIs) Read more
Samba TV To Debut Industry-First Guaranteed Incremental Reach Capability At Its NewFronts Presentation Premiere Read more