The Trade Desk and LiveRamp to Lead Industry Effort to Bring New Privacy-First Interoperable ID Solution to Meet Emerging Requirements in Europe Read more
TiVo Launches Suite of Omni-Screen, Data-Driven Advertising Solutions to Bridge Gap Between Linear TV and Streaming Read more
Ad Industry Charts Path Forward on Addressability: Pram Transitions AMI Oversight to DAA, Individual Ad Trades Will Lead on Non-AMI Approaches Read more
The News This Week: Martech 360’s Weekly News Roundup Featuring SugarCRM, IZEA, RoboAds, Microsoft, BrightEdge Read more
DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience & Verification Measurement Solution Read more
Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal Read more
VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads for Omnichannel Activation Strategies Read more