Dashlane Launches Small Business Campaign to Increase Security Awareness Among SMBs

To Celebrate Small Business Week, Dashlane Aims to Assist SMBs with Education and Tools

Dashlane, the leading credential and digital identity management company, announced a brand campaign, Dashlane for SMBs, to increase awareness on the importance of making security simple for small and medium-sized organizations and their people. As part of the campaign, Dashlane is offering 30% off new accounts for Teams and Businesses from May 5 to May 19.

“It is key for SMBs to identify, measure, and mitigate cybersecurity risks and have the tools they need to maintain good security habits without trading simplicity for convenience.”

Small and medium businesses are the backbone of this country, and often they may lack the IT resources or budget for enhanced security protocols. The pandemic has also shifted workers to remote or hybrid work. In 2021, according to our trend report, 71% of small businesses made some security changes, with 43% adopting new security policies, 40% increasing cybersecurity training, and 31% started investing in digital security tools like password managers. Dashlane’s Password Playbook for Small Businesses shows how small-business leaders can manage passwords to secure company and employee accounts and protect sensitive data—all while improving productivity.

The company released initial findings on trends regarding the future of secure work for small businesses, in anticipation of their launch of a full report later this month.

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“We want to empower leaders to create a culture of security, where employees understand their role in protecting data and are active participants in ongoing security conversations,” said Dashlane CEO JD Sherman. “It is key for SMBs to identify, measure, and mitigate cybersecurity risks and have the tools they need to maintain good security habits without trading simplicity for convenience.”

“Dashlane is passionate about making security simple for small and medium sized businesses,” said Dhiraj Kumar, Dashlane CMO. “Cybersecurity is now a standard part of doing business and unfortunately, SMBs are even more susceptible to online threats. We will continue to serve as a trustworthy partner to this community, providing the necessary tools and information for them to protect their walls, gates, and human behavior.”

Launching this summer, Dashlane’s Domain-based Dark Web Monitoring capability – called Dark Web Insights – will continue their mission in supporting threat management for businesses by helping them identify breaches that could impact their organization.