Notified, a globally trusted technology partner for public relations, investor relations and marketing professionals and PRWeek, the leading publication for PR and communications professionals, announced the results of their joint Media Relations Redefined survey.

Exploring the evolving media landscape and the importance of earned coverage, the survey found that while 82% of communications professionals agree that media relations is a central function of their job, 79% also believe that it’s their top challenge. In addition, the public relations industry has broadened the ways in which media is defined. According to the survey, 72% of PR professionals consider podcast hosts to be critical targets for media outreach and engagement while more than a quarter of respondents view social media influencers as members of the media.

“Media relations has always been – and will always be – the backbone of the public relations profession,” said Gideon Fidelzeid, editorial director of custom, PRWeek. “This report truly captures how media relations is being redefined for the modern age and the future. We’ve uncovered a lot of fascinating data, gleaned from the best sources – communications professionals themselves – about key metrics, online newsrooms, channels and influencers. We’ve even found some intriguing comparative data between agency and in-house pros. It’s clear that this discipline mandates constant evolution with an adherence to certain elements that have long been true and must stay so to reach a broad range of stakeholders.”

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PR Technology is Critical: 90% of respondents use PR tools to help with media relations, and at least 65% use those tools for foundational media relations functions, such as managing contacts/lists, monitoring for coverage and measuring results.

Long Live the Press Release: 79% of PR pros deem press releases as a valuable part of the media mix – however, measurement has evolved. 62% say that web traffic – traditionally a marketing metric/KPI– is not very far behind media inquiries and social media activity in terms of gauging press release effectiveness.

Paid Media’s Increased Role: While earned media is a priority, PR pros are increasingly more involved in paid-media tactics than they were three years ago – including social media advertising (60%), sponsored content (40%), native advertising (29%) and sponsored podcasts (25%).

“PR professionals are juggling more responsibilities than ever before – and we’ll see more use of emerging tech like automation tools and AI-powered solutions for job functions like media monitoring, press release creation and optimization and measurement,” said Nimesh Davé, president, Notified. “While these tools cannot replace the human element of PR, they represent a step forward for communicators, empowering the way they tell their brand stories and maximize efficiency in a fast-paced, competitive environment.”

SOURCE: GlobeNewswire

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PowerReviews, a leading provider of ratings and reviews, and user-generated content (UGC) solutions, has earned seven “Leader” badges from G2 across categories for Product Reviews and User-Generated Content.

PowerReviews graded particularly highly as an Enterprise solution in three categories, specifically the Enterprise Grid Report (which assesses overall capabilities and support) for User-Generated Content and Enterprise Implementation Report (which assesses the set-up process) for both User-Generated Content and the Product Reviews.

The company was particularly recognized for its implementation and usability, and it also received high marks in the Results and Relationship indices.

“We are excited to see our presence as a best-in-class Enterprise provider being recognized more widely by the market and confirmed by G2 in this way,” says Andrew Smith, Vice President of Marketing. “Our dedicated account teams are focused on providing superior customer support and ensuring our clients are optimizing their ratings and reviews and UGC programs – whatever that means for them.”

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PowerReviews received the “leader” badges for Spring 2023 in the following categories:

• Enterprise Leader for User-Generated Content
• Momentum Leader for Product Reviews
• Mid-Market Leader for Product Reviews
• Mid-Market Leader for User-Generated Content
• Spring Leader for Product Review
• Spring Leader for User-Generated Content

Some examples of customer reviews contributing to PowerReviews’s category leadership across G2:

• “Ease of working together. Love that Power Reviews leads the efforts and pulls us into the future rather than us constantly asking for enhancements. It’s great when we don’t have a ton of internal bandwidth to identify opportunities! Team is always more than happy to help, and promptly!” – Ecommerce Merchandising Specialist, Enterprise
• “Having syndicated reviews helps our customers to see how products function in real life which fosters more trust in our website/business, and the product themselves which helps with conversions.” – Verified User in Retail, Enterprise

The Spring 2023 Reports are based on G2’s unique algorithms, which calculates customer satisfaction and market presence scores in real time, based on user reviews and data aggregated from online sources and social networks.

SOURCE: GlobeNewswire

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Wurl, the leader in data-driven solutions for CTV, is excited to introduce ContentDiscovery – a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels. ContentDiscovery finds high-value viewers where they spend their time by promoting content they will want to watch across streaming apps and on mobile devices. This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

ContentDiscovery’s launch comes as an unprecedented number of streaming apps and channels have entered the market, making it increasingly difficult for streamers and publishers to attract new viewers. This, coupled with the introduction of new subscriptions and free services, has increased both competition for viewing and the likelihood of consumers canceling services to switch to others.

“The streaming industry’s number-one challenge today is cost-effective discovery – finding the right viewers, engaging them effectively, and retaining them with content they will truly like,” said Ron Gutman, CEO, Wurl. “With ContentDiscovery, we’ve built a solution for streamers and publishers to spend their advertising budgets on high-value users who will actually convert and continue to engage with their content.”

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With ContentDiscovery, streamers and content publishers can:

• Target high-value users that are likely to have an affinity for a particular show.
• Scale profitably with campaigns optimized for yield or down-funnel metric performance.
• Test specific ad concepts and automatically tune messages for optimal impact.
• Track ROAS immediately with 100% measurable campaigns.
• Connect people to content at scale with the ability to advertise across massive mobile supply and more than 3,000 CTV channels. ContentDiscovery helps you attract, engage, and retain viewers at a massive scale.

The launch of ContentDiscovery comes just one year since AppLovin, a leading marketing platform, acquired Wurl in April 2022. With ContentDiscovery, Wurl has taken the same approach to innovation that AppLovin brought to performance marketing on mobile and expanded it to CTV, leveraging machine learning technology to deliver more high-value viewers and enable streamers and publishers to achieve greater returns.

SOURCE: Globenewswire

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DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, announced the launch of ReplyForce^TM, the company’s free, easy-to-use email tool designed to accelerate growth for small and mid-sized businesses.

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In addition to enabling B2B sales reps and marketers to uplevel their email outreach campaigns to existing customers and prospects, every month ReplyForce provides each user with 100 free contacts matched to their ideal target audiences. The ReplyForce email sequencing tool also has customizable templates for sales outreach, prospecting, VC fundraising, customer engagement and more, each built to improve response rates.

“Users at small and mid-sized organizations are often budget-constrained and face challenges managing their email campaigns. We’re providing ReplyForce as a free email outreach tool as part of our commitment to making B2B sales and marketing jobs easier,” explained Peter Cannone, Chair and CEO of DemandScience. “By helping them find their next customers, attract VC funding, or book sales meetings today, they will remember DemandScience forever. It’s a win-win for everyone.”

ReplyForce Features and Highlights:

• Always Free. No-cost, risk-free product that allows B2B sales reps and marketers at small businesses to succeed.
• Start sending emails in minutes. Sign-up only takes a few minutes, really.
• 100 free B2B contacts every month. In addition to using their own contacts, ReplyForce users also receive 100 free, user-qualified leads monthly matching their ideal customer profiles.
• Users build their ideal customer profiles in ReplyForce using filters to refine their target audiences, and DemandScience delivers the contacts from its Live Data Factory of more than 70 million verified B2B targets.
• Users can also upload their pre-existing contact lists and run email campaigns through ReplyForce.
• Customize email messages using dozens of built-in, editable templates for sales outreach, prospecting, VC fundraising, customer engagement, etc.
• Automated, timed email sequencing to optimize campaign performance with metrics on emails sent, opened, links clicked and replies.

ReplyForce has many other built-in features such as email warm up to help establish a reputation for new email accounts, the ability to upload exclusion lists to ensure free leads from ReplyForce don’t overlap with existing lists, extensive FAQs, links to articles on building successful email programs, and more. ReplyForce is currently being launched in the United States, users from other countries can join our waitlist.

SOORCE: GlobeNewswire 

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Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technology solutions, is proud to announce the integration of AI technology into its ATOS 2.0 advertising platform, significantly improving the targeting of political ads. This development coincides with the start of the United States election season during which Mobiquity has noticed an increase in political ad campaigns using its AI targeting. As an increasing number of political organizations embrace digital advertising to connect with voters, Mobiquity’s advanced targeting features are poised to become an indispensable tool for digital engagement.

“Political campaigns have always constituted a key part of our business, and we have witnessed a growing demand as the election season begins,” said Dean Julia, CEO of Mobiquity Technologies. “Our platform empowers campaigns to reach the right people, at the right time, with the right message, and we take pride in playing a role in the democratic process.

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Our AI-powered advertising platform has the potential to revolutionize political campaigns. By enabling more precise ad targeting, we can help campaigns connect with their target audience more effectively, ultimately leading to increased voter support and a higher likelihood of success.”

Mobiquity’s proprietary technology harnesses location data, real-time bidding, artificial intelligence, and machine learning to deliver exceptionally targeted and effective digital advertising campaigns. With the ability to reach specific audiences based on factors such as location, demographics, and interests, Mobiquity’s platform enables political campaigns to maximize their impact and optimize their ad spend.

As the election season heats up, Mobiquity Technologies believes it is well-equipped to assist political campaigns of all sizes reach and engage voters through the power of digital advertising.

SOURCE: GlobeNewswire

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Samba TV and TikTok released the findings of a first of its kind partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awareness and conversion into viewership of shows, movies, and live events.

As the media landscape continues to fragment, content providers are eager to identify the most effective ways to drive “tune-in” beyond traditional television campaigns. To assess the value of TikTok advertising to deliver against the emerging currency of viewership, the company tapped industry-leading data and measurement company Samba TV to commission over 30 independent tune-in studies across a variety of advertisers and program genres to measure the value of TikTok at driving viewership from the small screen to the big screen.

The findings provide new insights for advertisers into how best they can identify not only incremental audiences, but viewers that are likely to engage more deeply with their content than other acquisition efforts. Samba TV found that 97% of TikTok campaigns contributed incremental tune-ins, driving audiences who were exposed to ads to go on to view the program. On average, TikTok campaigns saw a statistically significant lift in tune-ins of 159%.

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Importantly, these were not just casual viewers. TikTok’s campaigns drove highly-engaged viewers who tuned in after exposure to ads on TikTok and logged an average watch time of 86 minutes, a 26% increase in consumption compared to the control group.

“Our goal at TikTok is to help brands reach, connect, and engage with new audiences in an entertaining and impactful way,” said Jorge Ruiz, Global Head of Marketing Science at TikTok. “Our research with Samba TV showcases the power of TikTok’s unique value proposition for advertisers seeking to drive new found levels of entertaining and effective engagement.”

“Results of our measurement study demonstrate that TikTok can drive conversion for other streaming providers and other entertainment platforms. As the top entertainment destination for Gen Z globally, TikTok is a highly-effective platform for tapping into not only the most engaged young audiences, but also a diverse set of viewers,” said Ashwin Navin, Co-Founder and CEO of Samba TV. “Our work together further showcases TikTok is a top advertising destination for entertainment marketers looking to drive engagement and viewership, as test cases saw triple digit lift on average, kept viewers engaged for longer periods of time, and delivered a strong ROI as a platform for driving eyeballs to their intended destination.”

TikTok selected Samba TV to conduct a series of tune-in measurement studies because of the depth and breadth of measurement capabilities, found to be the most representative in the U.S. In addition to measuring advertisers’ campaigns on TikTok, Samba TV also tracked real-time television advertising for that same show or event. The studies found that 45% of TikTok tune-ins were not exposed to the TV portion of the campaign, suggesting that TikTok is an effective channel for reaching viewers who may not watch traditional TV advertising. In fact, Samba TV data found that TikTok campaigns were six times more likely to reach light TV viewers than linear television. In terms of efficiency, TikTok was found to be 1.2x more cost efficient than TV at driving tune-ins, with a median cost per tune-in for TikTok of only $1.06.

SOURCE: GlobeNewswire

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IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its second annual “Influencer Aspirations” research report today. The report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives.

IZEA surveyed 1,299 U.S. internet users ages 18 and older. The research study is part of an ongoing series of IZEA Insights reports focusing on the past, present, and future of influencer marketing.

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Key Insights for Influencers:

• 61% of respondents ages 18-29 would quit their jobs and become social media influencers full-time.
• Those self-employed or working at companies with less than 10 people are more likely to quit their job to become full-time influencers.
• Consumers that spend more than 5 hours per day on social media are 3.6 times more likely to be compensated by brands to post online.
• Influencers are 1.4 to 3.4 times more likely to post video content than regular social media users.
• 56% of influencers surveyed work full-time jobs.
• 48% of respondents ages 30-44 would quit their jobs and become social media influencers, down from 53% in 2021.
• Influencers are 2.6 times more likely to be self-employed than other social media users.

Key Insights for Marketers:

• 22% of social media users ages 18-29 consider themselves social media influencers.
• 16% of respondents have been paid by or received products from brands to make posts on social media.
• 63% of respondents say they would accept payment or products from brands to post on social media.
• Ages 18-29 were most likely to accept payment or receive items from a brand to make a social media post.

“Social media has ushered in an entirely new wave of career aspirations, offering unprecedented opportunities to people of all ages, backgrounds, and interests,” said Ted Murphy, Founder and CEO of IZEA. “Our research shows an encouraging trend in influencer marketing: It’s strengthening across major consumer demographics.”

“The influencer landscape is booming,” continued Murphy. “Platforms like IZEA’s Creator Marketplace empower content creators to earn an income while authentically engaging with their fans.”

SOURCE: GlobeNewswire

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Magnite, the world’s largest independent omnichannel sell-side advertising company, unveiled its latest research study, “The Rise of Streaming TV: An In-Depth Look at How Streaming TV is Evolving in the Nordics.” The research finds that 78% of TV viewers in the Nordics are watching streaming TV, which comprises television content streamed via the internet on any device, and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.

Commissioned specifically for the Nordic market, the research builds upon Magnite’s recent EU5 study and finds that the majority (77%) of TV viewers in the Nordics demonstrate a proclivity toward ad-supported content, while 64% of streamers who pay for an ad-free experience said they would use a new free or reduced-cost ad-based streaming service in the future.

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“The way consumers watch television is changing and we completed this study to better understand viewing habits and consumption patterns across the growing streaming audience in the Nordics,” said Natasha Westlund, Head of Nordics at Magnite. “The study findings suggest that ad-supported options will likely be a growth driver of streaming TV in the region as consumers display an acceptance of the value exchange of ads and a preference for ad-supported content. As streaming continues to build momentum, the findings from our in-depth market analyses of each individual country will equip advertisers with the insights they need to actively explore this channel to reach their desired audiences.”

Additional key findings from Magnite’s study include:

• Ads don’t negatively impact the viewing experience on streaming TV and instead provide a more relevant and personalised environment. 67% of those who only watch ad-supported streaming and no other form of TV said they are satisfied with the amount of ads they see.
• Streaming TV is watched for longer periods each day than social video and garners greater trust than social media, making it a more impactful environment for advertisers. 77% of ad-supported streamers trust ads on TV while only 39% of social media users trust ads on social media.
• Exposure to brands across multiple devices strengthens purchasing intent. 72% of ad-supported streamers are more likely to make a purchase from a brand that they engaged with across multiple devices.

SOURCE: GlobeNewswire

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AUDIENCEX, the AI-enabled digital advertising partner built for delivering measurable performance, announced a strategic partnership with Geenee AR to empower advertisers to deliver campaign experiences for consumers using Web-based Augmented Reality (WebAR)-enabled ads. The partnership delivers innovative end-to-end AR advertising solutions for brands and agencies to take advantage of immersive virtual try-on technology in their digital advertising campaigns, including specialized formats that embed the technology directly within ad placements for a seamless, engaging user experience.

AUDIENCEX provides seamless omnichannel media access backed by strategic expertise and AI-powered predictive analytics throughout the customer journey, enabling Geenee’s advanced WebAR technology to be deployed in intelligently targeted ads across platforms, channels, and devices. This will enable aX clients to develop and launch fully managed, continually optimized campaigns incorporating this technology throughout display, social, native, DOOH, CTV, and other digital channels as an accessible and immersive experience that can be used without any specialized software via any web-enabled device with a camera.

The advanced AR-enabled virtual try-on technology, shown to increase online conversion rates by up to 67%, is currently leveraged across verticals including beauty, apparel, accessories, and more. It offers customers an interactive way to engage with products before purchasing them. Through the use of this technology, brands are able to meaningfully connect with their customers through a more personalized experience.

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With the reach and scale of AUDIENCEX’s digital advertising solutions, brands currently using Geenee’s virtual try-on technology will also be able to further leverage their existing WebAR experiences. Through this partnership, they can reach new, targeted audiences wherever they are and invite them to engage directly with their products, forming an immediate connection with new consumers.

“Geenee has built an impressive AR platform and we are delighted to partner with them to deliver a higher level of engagement and ROI to our clients and their customers,” said Jason Wulfsohn, Chief Executive Officer of AUDIENCEX. “Through this partnership, AUDIENCEX will provide brands and agencies with an immersive new ad format, backed by our strategic, data-informed approach and omnichannel media access. Advertisers will be able to reach their audience anywhere they are in the digital space and engage meaningfully with them in a more tangible, connected way.”

“Our mission at Geenee is to make WebAR Try-On & 3D Commerce for everyone and today we are enabling AR to reach more people through an official partnership with AUDIENCEX,” added Cory Grenier, Chief Executive Officer at Geenee AR, “This partnership unlocks the massive opportunity of AR advertising by providing agencies and brands with everything they need to build and deliver WebAR ad campaigns with expansive reach at scale.”

Brands that have used Geenee WebAR as part of their marketing campaigns have reported significant engagement time, impressive conversion rates, and a demonstrable lift in purchase. AUDIENCEX and Geenee are actively seeking partners interested in taking advantage of this new, revolutionary advertising technology.

SOURCE: GlobeNewswire

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Social media professionals and marketing executives increasingly face pressure to deliver transformative business results while keeping up with the latest industry trends and news. To empower them to navigate these challenges and create a larger impact across their organizations, Sprout Social, an industry-leading provider of cloud-based social media management software, today announced the launch of The Arboretum, a community platform for social and marketing professionals to connect with peers, learn new skills, and exchange actionable advice.

The community is open to all marketers at no cost. Members have access to networking and educational opportunities, and the ability to connect with like-minded peers—from practitioners to C-suite executives. Members will also have access to exclusive events featuring a variety of keynote speakers from leading brands, peer discussions on current trends in content and social strategy, and advice on best practices for achieving their goals.

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“Mentorship has been one of the most valuable resources in advancing my career, and the impact of having access to a community of industry experts cannot be understated,” said Jamie Gilpin, CMO, Sprout Social. “Our collective knowledge is a powerful asset that will help marketers across the globe inform org-wide business strategies while leveling up their skills and careers. We’re excited to see how the community will turn shared insights into action.”

Sprout customers who join The Arboretum will receive benefits including previews of product and feature releases and the ability to submit product ideas and feedback directly to the Sprout product team. Whether members are Sprout customers or not, everyone who joins will benefit from rewards and recognition, the ability to source potential candidates or find career opportunities, and more.

“My community managers and I have been able to connect with other social media professionals across a wide variety of different industries to ask questions and have a safe space to share frustrations, or ask for help,” said current member Amanda Scriver, Associate Manager, Community Engagement, Klick. “Every month there are lots of news updates and events that provide a pulse check on trends in the industry, which help my community managers and I stay up-to-date and adapt our strategies accordingly. Overall, the Arboretum is an excellent community to network with peers, learn from experts, and stay ahead of the curve.”

SOURCE: GlobeNewswire

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