Omnicom, the world’s leading marketing and sales company, announced an expansion of its long-standing global partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI Agentic Operating Model solution. Omnicom will bring this solution to market by integrating Omni, its proprietary marketing and sales platform, and its agentic framework with Adobe’s enterprise marketing and creative technology stack. Designed for global brands, the solution enables orchestration across strategy, creative development, planning, activation, and measurement at enterprise scale. Its component-based architecture can be rapidly deployed across specific use cases and is anchored by a client specific knowledge graph powered by Omni.

The partnership directly addresses a market challenge: most AI marketing solutions remain disconnected point tools that lack enterprise governance, vertical specialization, and true orchestration. The Agentic Operating Model solves this by creating a unified, managed solution built on Adobe technology and designed specifically for Retail, Financial Services, Pharmaceuticals, and Automotive enterprises.

Over the next 12 months, Omnicom will design, architect, and operationalize the industry focused solution across five core use cases: end-to-end customer experience, omni channel planning, total creative workflow, .com, and email. The solution will feature seamless data exchanges between Adobe products, Omni’s powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.

Also Read: IAS Expands Media Quality Measurement to TikTok Ads

Omnicom’s Precision Marketing Capability will lead the design, build, and operationalization of the Agentic operating model and development of new agents, delivering them as a managed service tailored to each vertical’s specific workflows and governance requirements.

Differentiated Approach to Enterprise AI Adoption

Unlike point solutions, this solution eliminates vendor fragmentation through a single branded offering sold directly to enterprises and managed as a service. The platform integrates Omnicom’s specialized agency capabilities, providing deep vertical expertise and compliance frameworks critical to regulated industries, with Adobe’s world-class content and data orchestration capabilities. Omni, powered by Acxiom Real ID’s privacy-first identity foundation of 2.6 billion verified global IDs enriched with cultural, media, and commerce signals, further strengthens the ecosystem by accelerating audience activation and enabling sophisticated segmentation. This unified data layer flowing into Adobe Real-Time CDP solves cold-start challenges while providing a single source of truth across every team, from brief to activation.

“This expanded partnership fundamentally changes what’s possible for CMOs today,” said Luke Taylor, CEO, Omnicom Precision Marketing. “We’re not bolting AI onto existing workflows, we’re building production-ready systems for our clients that handle the full marketing journey, from strategy through measurement. By combining Adobe’s platform, Omni’s unified data layer and agentic capabilities, and our vertical expertise, we’re delivering an agentic operating model that enterprise teams can actually trust and scale.”

“Our clients don’t want another AI vendor adding complexity to their operations. They want systems built for enterprise reality: governance at scale, vertical specialization, and the ability to move from brief to activation without multiple tool switches,” said Paolo Yuvienco, Chief Technology Officer at Omnicom. “This co-innovation with Adobe lets us deliver exactly that.”

Strategic Go-To-Market and Operations

Omnicom is establishing a Center of Excellence to operationalize the Agentic Operating Model solution, with comprehensive go-to-market acceleration across its four target verticals.

“This co-innovation brings together what enterprises need most: deep vertical expertise and a production-ready solution built for scale. By combining Adobe’s technology with Omnicom’s capabilities, we’re enabling CMOs to deploy AI at scale and rapidly move from proof of concept to competitive advantage,” said Stephen Frieder, Chief Revenue Officer, Enterprise, Adobe.

The expanded partnership reflects Omnicom’s commitment to advancing how agencies harness AI at enterprise scale. By embedding Adobe technology at the core of its operations and maintaining tight alignment through joint governance and strategic planning, both companies are accelerating the path from marketing strategy to production workflows powered by responsible, governed generative AI.

SOURCE: PRNewswire

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Leap Event Technology is entering a defining new chapter – one marked by a commitment to being a data powerhouse for live events from major league sports and iconic festivals to large fan conventions and pop-up attractions. With a strategic portfolio realignment and leadership evolution now complete, the company is reinforcing its position at the intersection of technology, live entertainment, and data intelligence. Leap is a portfolio company of Vector Capital Management, L.P. (“Vector”), a private equity firm with a nearly three decade track record leading transformational investments in established technology and technology-enabled businesses.

By unifying ticketing, marketing, and engagement data across its solutions, Leap enables clients to generate high-value fan data at scale and turn it into actionable insights. With Leap, organizers can sell more tickets, optimize marketing spend, fine-tune pricing strategies, and deliver highly personalized fan experiences. Leap’s technology is designed to work seamlessly together, creating a centralized data engine that fuels smarter decision-making and better events.

To enable Leap to capitalize on one of the most valuable assets in live events today – a rich, proprietary database built to serve iconic events across the globe – and sharpen its focus on its core business, Leap has divested PatronManager, a CRM platform serving the performing arts organization, nonprofit, and museum verticals.

Also Read: Kaltura Brings Conversational Avatars and Video Intelligence to Top CMS Platforms

Leap also announced that Michael Marty has been promoted from President of Leap to Chief Executive Officer & President, bringing with him a clear vision for Leap’s future as a data-driven technology company. Marty’s predecessor, Marc Jenkins, will continue to support the company and has transitioned to the Board of Directors.

Sharper Focus As a Data Intelligence Partner for Events

Today, Leap’s integrated and scalable suite of solutions and all-in-one platform for event technology and data insights can serve every type of major event, providing cutting edge technology and data intelligence services for event organizers. Leap’s clients include NBA All-Star Weekend, Fanatics Fest, the NFL Draft, the NFL Super Bowl Experience, D23 Expo, REDWEST music festival, and New York Comic Con.

“Data is the most valuable asset in live events today, and we are strategically positioning our company to help our clients fully harness it,” stated Michael Marty, Chief Executive Officer at Leap. “With a strong path forward and accelerating momentum, Leap is well positioned to drive innovation, deepen customer value, build better experiences at scale, and shape the future of the events industry.”

A New Era of Leadership to Drive the Company’s Future

“This leadership change is a deliberate part of our long-term strategy. We have been preparing for this transition for some time, and it marks a natural and positive step forward for the company,” stated Jenkins. “Marty is the right leader for Leap’s next chapter, and I’m excited to continue supporting the company’s vision as part of the board.”

Both Marty and Jenkins have been working together for the past seven years building out Leap’s vision as the leading live event platform for data insights. This leadership shift reflects an intentional balance of stability and forward momentum, positioning Leap to scale its impact while staying grounded in the disciplined strategy that has fueled its success.

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Early integration gives brands a direct way to discover creators, activate sponsorships, and measure performance using trusted, first-party data

impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage creator marketing campaigns on YouTube.

The integration enables brands to discover creators, manage sponsorships, and measure performance in one place using verified, creator-consented data. This provides brands with more reliable, first-party insights, helping them better evaluate and select creators while improving confidence in campaign measurement.

As creators become a core part of the media mix, brands are expressing increasing desire to treat creator marketing like any other performance channel, with clear visibility into who drives results and why. At the same time, as discovery shifts

Also Read: Munch Studio Introduces AI Video Suite for Fast Social Content Creation

toward AI-driven recommendations and answer-based experiences, the role of creators is expanding. Creator content not only influences decisions, it increasingly determines how brands are discovered in the first place.

impact.com’s integration with YouTube addresses both of these shifts by giving marketers direct access to real audience insights and performance data, enabling better partner selection and clearer performance attribution.

“Creator marketing has become a critical growth channel, but it hasn’t always come with the transparency and measurement brands expect from other media,” said Max Ciccotosto, Chief Product Officer at impact.com. “As creators evolve into true media partners, brands need better data and clear performance insight. By expanding our collaboration with YouTube, we’re enabling marketers to identify what works, select the right partners, and scale with confidence.”

Through the integration, brands and agencies can:

• Find the right creators using verified, opt-in audience and engagement data, eliminating reliance on estimated metrics and improving outcomes from the start
• Manage campaigns end-to-end by streamlining discovery, activation, and reporting, reducing manual work, improving accuracy, and maintaining compliance
• Make smarter investment decisions with clear visibility into content performance – understanding what resonates with audiences and how organic and paid efforts drive results, maximizing ROI and scaling what works

The announcement reflects a broader shift in the creator economy, where creators are no longer just top-of-funnel, but measurable drivers of business outcomes. By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.

The integration also enhances creator discoverability, helping brands more easily find and partner with the right creators while enabling secure sharing of performance data to demonstrate value and unlock new partnership opportunities.

Looking ahead, impact.com will expand its capabilities to include content amplification, enabling brands to convert top-performing creator content into paid media, extend reach, and maximize ROI. As creator marketing becomes increasingly performance-driven, this provides enterprise teams a clear path to scale what works and compete more effectively.

About impact.com

impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products-Performance (affiliate), Creator (influencer), and Advocate (customer referral)-unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands-including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics-rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

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Kaltura, Inc., the Agentic Digital Experience company, announced native integrations for the three most widely adopted enterprise content management systems – Adobe Experience Manager (AEM), WordPress, and Drupal – enabling organizations to embed Kaltura’s full suite of video intelligence and agentic experience capabilities directly into their existing digital properties without migration, custom development, or platform changes.

Video has become the dominant format for how people consume information, learn, make purchasing decisions, and engage with brands. Enterprise video traffic has surged, with organizations producing and distributing more video content than ever before across marketing, sales, support, training, and internal communications. Yet the content management systems that power the majority of the world’s digital experiences were not designed for this reality. Most CMS platforms treat video as a second-class citizen – an embedded iframe or an uploaded file sitting inside a text-based page – with no intelligence, no interactivity, no analytics, and no way to make video content searchable, conversational, or adaptive.

The result is a growing gap between what audiences expect and what organizations can deliver through their CMS. Users expect to watch, interact, ask questions, and get personalized guidance. What they get instead is a static video player dropped into a static page. Organizations cannot search inside their video content. They cannot measure what viewers engaged with or dropped off from. They cannot embed a conversational AI avatar that answers visitor questions in real time. They cannot turn a product video into an interactive learning experience with quizzes and chapters. The CMS becomes the bottleneck – not because it lacks content, but because it lacks the intelligence to make that content work.

Also Read: SamsonPR Launches AI Visibility Index to Help Tech Companies Win in AI-Driven Buyer Discovery

Kaltura’s new CMS integrations remove that bottleneck. Organizations running AEM, WordPress, and Drupal can now embed any Kaltura experience directly into their pages as a native component – with the same ease as adding an image or a text block. Those integrations are powered by Kaltura’s agentic component – Unisphere – a micro-frontend framework, which delivers lightweight, responsive, no-iframe embeds that inherit the site’s design system and load only what is needed.

What organizations can now bring into their CMS: 

• Conversational AI avatars – Embed photorealistic Agentic Avatars that greet visitors, answer questions, explain products, and guide users through complex workflows in real-time conversation across 30+ languages. Turn static landing pages, help centers, and product pages into adaptive, personalized experiences.
• AI-powered video intelligence – Embed Kaltura’s video player with built-in analytics that track exactly how visitors engage with video content: what they watch, where they pause, what they rewatch, and where they drop off. Turn video from a black box into a measurable, optimizable content format.
• AI Genie – Embed conversational AI search that lets visitors find what they need across entire video and content libraries using natural language. Instead of browsing and scrolling, users ask a question and get a precise, contextual answer drawn from the organization’s content in the form of short video clips, flashcards, and hypertext.
• Interactive video – Embed video experiences with quizzes, chapters, branching paths, and annotations that turn passive viewing into active engagement. Ideal for product education, onboarding, and training content embedded in knowledge bases and help centers.
• Content creation and enrichment – Embed Content Lab for AI-powered content repurposing, and access Kaltura REACH’s 22+ AI enrichment services including automatic captioning, translation, and dubbing in 80+ languages — all managed from within the CMS workflow.

Together, Adobe Experience Manager, WordPress, and Drupal power the vast majority of enterprise digital experiences worldwide. AEM is the CMS of choice for the world’s largest enterprises and regulated industries. WordPress powers approximately 40% of all websites globally, from small businesses to large-scale enterprise deployments. Drupal serves government agencies, educational institutions, and large enterprises with complex content requirements. By supporting all three, Kaltura enables the broadest possible base of organizations to bring video intelligence and agentic experiences into the workflows and customer journeys they are already running — without rebuilding anything.

For content teams, the integrations mean they can add an avatar, a Genie search bar, or an interactive video to a page using the same authoring tools they use every day – drag and drop in AEM, blocks and shortcodes in WordPress, modules in Drupal. No developer involvement required for standard embeds. For organizations already using Kaltura for video management, events, or training, the CMS integrations extend those capabilities to every digital touchpoint.

“CMS platforms helped define the web, but they were built for a world of static pages and passive content,” said Yair Neumann, SVP of Product at Kaltura. “Today’s audiences expect digital experiences that can respond, explain, guide, and adapt in real time. By bringing Agentic Avatars, conversational discovery, and video intelligence natively into Adobe Experience Manager, WordPress, and Drupal, we are helping organizations transform the pages they already have into intelligent experiences that work more like digital teammates than digital brochures.”

SOURCE: GlobeNewswire

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Integral Ad Science (IAS), a global leader in media quality, announced a significant expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides the industry’s most comprehensive coverage for media quality measurement on the platform.

IAS’s TMQ combines image, audio, and text to accurately classify content at scale, with video-level insights available. As TikTok continues to grow its global community of more than 1 billion users, IAS is empowering advertisers to maximize their ad investments and achieve greater scale with confidence; leveraging media quality as an engine for growth, ensuring their messages reach highly engaged audiences and appear in safe and suitable environments across TikTok’s diverse and evolving formats.

“We are proud to expand our collaborative partnership with TikTok by offering trusted independent measurement for their most performant ad formats,” said Lisa Utzschneider, CEO of IAS. “By extending our Total Media Quality coverage across these new formats, we are providing advertisers with the transparency and granular insights they need to protect their brand equity, so they can use media quality signals to unlock greater performance across one of the world’s largest short-form video and creator platforms.”

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IAS’s expanded coverage for TMQ across TikTok’s performance formats includes:

• Search Ads Campaigns: Introduces protection for TikTok’s Search Results Page Placement, one of its most discoverable and highest intent environments, for the first time. By combining TikTok’s first-party pre-bid brand safety controls with IAS’s independent third-party post-bid suitability, viewability, and invalid traffic (IVT) measurement, advertisers can now unlock even greater transparency and performance on TikTok Search Ads Campaigns and Automatic Placements for Traffic and Performance objectives. Available globally.
• Upgraded Campaign Creation Experience (Brand & Smart+ Traffic): TikTok’s AI-enabled, automated optimization tool. With IAS measurement, global advertisers are able to adopt the upgraded Smart+ experience with confidence by integrating IAS’s independent brand safety and suitability directly into the buying flow. Available globally.
• GMV Max: TikTok’s advertising tool designed to maximize Gross Merchandise Value (GMV) to pick the best products, creatives and placements for increased conversions. This new integration provides TikTok Shop sellers combined pre-campaign, first-party controls and IAS post-campaign suitability insights for GMV Max for automated, commerce-driven campaigns, allowing advertisers to confidently optimize returns while maintaining brand-specific safety, suitability & transparency standards. Excludes Live GMV Max and Shop Tab. Available US only at launch, with additional markets rolling out in future.
• TikTok Lite: IAS also introduces brand safety and suitability measurement for TikTok Lite, its version optimized for devices with limited storage or slower connectivity. This expansion ensures advertisers maintain consistent measurement and independent, third-party transparency as TikTok’s reach extends to new audience segments and device types. Currently available US only.

This expansion further consolidates IAS’s global coverage on TikTok, offering optimization and measurement. By leveraging IAS’s AI-driven multimedia technology, analyzing video, audio, and text frame-by-frame, that provides the industry’s deepest content analysis informing trusted, independent pre-bid content block and allow-lists, combined with holistic performance measurement, advertisers can confidently scale their TikTok presence globally.

SOURCE: BusinessWire

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VTEX, the global leader in digital commerce solutions, announced the evolution of its technology, placing AI at the core of its architecture. Unveiled at VTEX Day as part of VTEX Vision 2026, the update positions VTEX as an AI-native commerce suite built to automate operations, personalize customer experiences, and expand ad monetization.

“AI has evolved from just a tool to become the very core of the operation,” said Geraldo Thomaz, founder and co-CEO of VTEX. “With this launch, we are transitioning to a fully AI-native ecosystem. Our goal is for every interaction, every decision, and every workflow to be automatically optimized, freeing up teams to focus on strategic activities and delivering a more agile and personalized customer experience.”

Mariano Gomide de Faria, founder and co-CEO of VTEX, added: “With VTEX Vision 2026, we are turning AI into tangible results, empowering businesses to convert operational complexity into a competitive advantage and measurable growth. The next generation of commerce will be defined by those who can unite strategy, execution, and AI across the entire journey, and we are leading the charge.”

Also Read: SiteGround Launches All-in-One Ecommerce Platform for Small Businesses

Announced Today: The AI-Native Commerce Suite

To drive this new era of digital commerce, VTEX is introducing powerful autonomous features across its three primary platforms:

VTEX Commerce Platform: the first AI-native commerce operating system that operates conversationally, incorporating a layer of specialized, autonomous agents.

• VTEX AI Workspace: AI-native operating system with autonomous agents that improve decision-making and reduce operational costs;
• VTEX Storefronts with AI Personal Shopper: AI agents combine conversational interactions, semantic search, and recommendations to increase conversion;
• B2B Commerce with AI Quotation: Generates quotes from files or voice, accelerating sales cycles and improving conversion;
• Google UCP Integration (U.S.): Enables discovery and checkout directly in Gemini and Google AI Mode, with native cart sync; and
• VTEX AI Developer Toolkit: Accelerates development with AI assistants connected to VTEX knowledge, across Cursor, Copilot, Claude, and OpenCode.

VTEX CX Platform: redefines customer experience through AI agents that act independently yet in coordination across the entire journey, from discovery to purchase and post-sale support.

• Agentic Multichannel Experience: AI agents guide discovery and purchases across web, WhatsApp, and messaging channels;
• Autonomous Post-Sales: Handles order status, exchanges, and returns with over 91% AI-assisted automation;
• WhatsApp Store: Enables end-to-end shopping within WhatsApp; and
• Voice Commerce: Supports real-time voice interactions for purchase and support.

VTEX Ads Platform: empowers retailers to transform their digital environments into powerful media assets, creating new revenue streams and increasing margins.

• AI Campaign Management: Creates and optimizes multichannel campaigns based on business goals, improving ROAS; and
• AI Insights for Brands: Provides visibility into performance, attribution, and market share.

On Google’s UCP integration, Ashish Gupta, VP/GM of Merchant Shopping at Google, added, “Our goal with the Universal Commerce Protocol is to establish a standardized, seamless connection between AI agents and platforms across the web. By collaborating with platforms like VTEX, we are together helping agentic commerce scale, and unlocking entirely new shopping experiences for consumers.”

SOURCE: BusinessWire

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Claritas Rx, the patient journey experts, announced the availability of its Patient Services Omnichannel CRM. The new solution enables clients to engage rapidly and consistently across the full patient‑care ecosystem-from specialty and independent pharmacies to hubs, field teams, case managers, and other key stakeholders-accelerating patient support and streamlining communication for a faster, better experience at every stage of care. By unifying patient information, service teams, and external partners on a single secure platform, the Patient Services Omnichannel CRM delivers a smoother, more connected therapy journey for patients with rare and complex diseases.

Empowered by AI-driven orchestration, the Patient Services Omnichannel CRM empowers predictive risk detection, NBA insights and optimized channel, messaging and timing recommendations. Patient services teams are empowered to streamline support, boost adherence, and reliably improve patient outcomes with this new CRM solution.

“Specialty pharmaceutical manufacturers face complex challenges in ensuring patients successfully access and stay on critical therapies-challenges that are amplified by fragmented workflows, inefficient communication, and a lack of actionable insights,” said Michael Fitzgibbons, CEO of Claritas Rx. “Purpose-built for specialty pharmacy, Claritas Rx‘s Patient Services Omnichannel CRM offers an out-of-the-box solution that minimizes costs-upfront, ongoing, and unexpected. This solution addresses real-world challenges head-on by removing the complexity of customizations, integrations, and maintenance-while ensuring seamless compliance and a smooth user experience.”

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Patient Services Omnichannel CRM and Patient Watchtower

Claritas Rx Patient Services Omnichannel CRM and Patient Watchtower can be layered together to create a single, connected operating layer for patient services-linking deep journey intelligence with coordinated, front-line action. The Patient Services Omnichannel CRM enables specialty pharmacy, hub, field, and patient services teams to coordinate case management, outreach, and interventions in one place, while Patient Watchtower provides a unified, cross-partner view of patient journey milestones, bottlenecks, and risk signals across brands and programs. By connecting journey analytics directly to configurable workflows, tasks, and omnichannel communications, teams can move from reporting on issues to proactively resolving them_escalating the right cases, engaging the right stakeholders, and tracking every touchpoint back to impact on access, time-to-therapy, and persistence. Brands gain both strategic visibility (where patients are falling out) and operational control (how teams respond), enabling them to scale more consistent, compliant, and patient-centered support across partners and populations. Using Claritas Rx’s Patient Services Omnichannel CRM and Patient Watchtower together, clients achieved an average 98% response rate within 24 hours from their specialty pharmacy and hub partners-demonstrating the platform’s ability to accelerate patient support and streamline communication across care teams.

SOURCE: BusinessWire

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True North Social, a Los Angeles-based digital marketing agency, has expanded its Instagram marketing services to address the platform’s evolving algorithm requirements and the growing demand for authentic, performance-driven content strategies. The agency’s enhanced approach combines data analytics, creative content production, and community management to help brands maintain visibility and engagement in an increasingly competitive social media landscape.

The expansion comes as Instagram continues to prioritize video content, authentic engagement, and creator partnerships, requiring brands to adapt their strategies beyond traditional posting schedules. True North Social has developed comprehensive solutions that integrate content creation, influencer management, and paid advertising to maximize brand reach and return on investment.

“Instagram’s algorithm changes every few months, and what worked last year may not work today,” said Sophia Williams, Director of Social Strategy at True North Social. “Brands need partners who understand these shifts and can pivot strategies quickly while maintaining consistent brand messaging and audience growth.”

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The agency’s services encompass full-scale Instagram account management, including calendar curation, community engagement, and performance tracking. Their in-house photography and video production teams create original content tailored to each brand’s identity, ensuring visual consistency across all social media touchpoints. Additional specialized services include influencer partnership management, product tagging optimization, and engagement pod coordination.

True North Social’s approach addresses several key industry trends reshaping Instagram marketing. Short-form video content, particularly Reels, now generates significantly higher engagement rates than static posts. The agency has responded by incorporating video-first strategies into client campaigns while maintaining the quality visual standards that brands expect. Their teams also focus on fostering authentic community interactions, recognizing that meaningful engagement metrics carry more weight with Instagram’s algorithm than follower counts alone.

The agency has demonstrated success across diverse industries, working with notable clients including Therabody, Shaun White, American Needle, and Bristol Farms. Their portfolio also includes collaborations with NBC, Live Nation, ReMax, Hard Rock, and Paul Mitchell, showcasing their ability to scale strategies for both emerging brands and established enterprises.

Beyond Instagram-specific services, the agency offers integrated digital marketing solutions including search engine optimization, web design, and pay-per-click advertising. This comprehensive approach allows brands to maintain consistent messaging across all digital channels while leveraging platform-specific best practices.

SOURCE: GlobeNewswire

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Hyland, a global leader in enterprise content management (ECM) and pioneer of the AI-native Content Innovation Cloud, is pleased to announce the appointment of Lubor Ptacek as Senior Vice President of Product Marketing. In this strategic marketing leadership role at Hyland, he will define and execute the company’s global portfolio and product marketing strategy, shaping how Hyland’s AI-native technologies are positioned, packaged, and brought to market across industries and regions.

“As Hyland continues to shape the future of intelligent content and agentic automation, Lubor will play a pivotal role in amplifying our agentic enterprise vision,” said Jitesh S. Ghai, CEO at Hyland. “His proven ability to translate innovation into market success, combined with Hyland’s world‑class teams, will further strengthen how we showcase our technology and deliver value to customers and partners as we continue to grow.”

“Hyland’s ECM leadership and agentic enterprise roadmap makes this an inspiring time to join the company,” said Ptacek. “I look forward to working with our talented teams to deliver compelling product narratives, drive market impact, and help customers unlock the full potential of intelligent content and agentic automation across their organizations.”

Also Read: Canva Launches AI 2.0 to Transform Design and Workflows

Ptacek brings more than two decades of experience leading product marketing teams for top enterprise software companies, including Egnyte, OpenText and Documentum. He has also served as a board member of AIIM (Association for Intelligent Information Management) International. With a proven ability to shape category narratives, lead product launches, and equip go‑to‑market teams for success, Ptacek strengthens Hyland’s ability to drive differentiated growth and commercial impact.

SOURCE: Hyland

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Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, announced a new feature called AI Summary that uses generative AI to automatically analyze advertising performance fluctuations and deliver clear, actionable insights in seconds.

AI Summary works along with Shirofune’s proprietary Change Analysis Reports, which break down every performance metric shift with precision. The AI Summary tool enables users to bypass hours interpreting data and crafting strategy recommendations, and lets advertisers and agency teams access a concise, AI-generated narrative that explains what has transpired, why it changed, and what to do next, all with one click.

The Problem: Data Overload, Not Enough Insight

Digital advertising teams are drowning in data. Identifying the root causes of performance shifts, assessing their impact, and formulating a response often requires deep expertise and significant manual effort. For agencies managing dozens of client accounts, this bottleneck directly impacts profitability and client satisfaction.

As campaigns scale and platforms multiply, the volume of performance metrics grows exponentially, but the time available to interpret that data does not.

Also Read: Fospha Launches First MCP Server Powered by Independent Marketing Measurement

The Solution: AI-Powered Analysis

Unlike generic AI tools that summarize raw data without context, Shirofune’s AI Summary is built on a foundation of verified, fact-based Change Analysis Reports. Every number is precisely decomposed from actual campaign results, making AI-generated insights more reliable, more reproducible, and immediately actionable.

The full Change Analysis Report remains available alongside the summary, so teams can always verify the evidence behind every recommendation, combining the speed of AI with the transparency that performance marketers demand.

Real-World Use Cases

For In-House Marketing Teams & Brands

• Instant root-cause analysis: Shirofune’s AI summary allows teams to understand why a monthly CPA spiked or why yesterday’s conversions surged, and act on it immediately.
• Strategy validation: AI Summary allows teams to use AI-generated recommendations as a second opinion to validate optimization strategy and catch blind spots.

For Agencies & Media Buyers

• One-click client reporting: AI Summary allows agencies to generate daily, weekly, or monthly performance narratives instantly, eliminating the manual pipeline of data aggregation, analysis, and write-up.
• Rapid client response: When clients ask why performance dipped last week, agency executives are able to get a complete answer with AI summary, in addition to recommended actions – but in seconds instead of hours.

Building the Future of Autonomous Ad Operations

“We’re at an inflection point where generative AI is fundamentally reshaping how software delivers value,” said Mitsunaga Kikuchi, CEO and founder of Shirofune. “With AI Summary, we’re fusing the flexibility and intelligence of generative AI with Shirofune’s core strengths in accuracy and reproducibility. Our goal is to automate the entire ad operations workflow, from budget optimization to analysis to strategy, so teams can focus on growth, not grunt work.”

SOURCE: GlobeNewswire

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