Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

StackAdapt Adds Campaign Intelligence to Claude via MCP

StackAdapt, the leading advertising and orchestration platform powered by AI, has made its Model Context Protocol (MCP) Server development available to the public. This strategic integration will help to dismantle platform silos by enabling users to tap campaign intelligence directly through their favorite AI tools, such as Claude. In fact, it is allowing real-time programmatic insights to be brought to the very places where marketing teams are already working.

• In Customer Experience news this week…

Precisely Introduces EngageOne RapidCX with Governed AI for Customer Communications

Precisely, a global leader in data integrity, revealed a major upgrade of its EngageOne RapidCX platform. Precisely is introducing “governed AI” in its fundamental communication management features with the goal of bridging the gap between the desire for AI-generated performance and the need for enterprise-level control.

• In Mobile Tech news this week…

SiriusXM Media and YouTube Forge Exclusive Audio Advertising Partnership

SiriusXM has officially sealed an audio advertising partnership with Google, making SiriusXM Media the exclusive advertising representative of YouTube’s audio advertising inventory in the U. S. With this strategic partnership, the YouTube creator ecosystem is connected to North America’s largest audio advertising platform, thus providing marketers with unmatched access to guaranteed impressions at a large scale.

• In Marketing Analytics news this week…

Siteimprove Unveils Advanced AEO Insights, Redefining Brand Visibility in the Age of AI Search

There has been a breakthrough in the area of Answer Engine Optimization (AEO) by the Siteimprove company, which has come up with its advanced AEO insights on the Siteimprove.ai Search platform. The company has taken such a bold step at a time when the world is rapidly adopting AI-driven search technologies.

• In Martech Content news this week…

Hyland Advances AI-Driven Content Innovation with New Enterprise Solutions

Hyland has launched new products as well as innovations to their Content Innovation Cloud, which have been developed in order to enable organizations to manage their content in a modern manner and integrate AI in their work processes along with preparing for agentic automation. Some of the innovations launched by Hyland include industry-focused solutions, AI-enabled content services.

• In Social Media Technology news this week…

NIQ Announces Partnership with Stirista on Privacy-Safe Audience Solutions

NIQ (NielsenIQ)-a worldwide leader in the field of consumer intelligence-and Stirista, a company which specializes in identity-driven marketing solutions-come up with a shared effort to create new audience solutions and media planning capabilities. The opening of the partnership means that privacy-safe, high-precision advertising is the next stage of the transition.

• Article Of The Week…..

Finance-Driven Martech: Why the Next Generation of Marketing Technology Will Be Built for CFOs, Not CMOs

The 2026 Dynamics 365 release wave from Microsoft brings AI-powered, agentic experiences across sales, service, finance, supply chain, commerce, HR, and ERP, all built on unified customer and operational data. It also introduces FP&A and Controller agents that operate directly within the system.

That is the blueprint. Data is no longer segmented by function. It is unified across the business. And once finance data sits alongside customer data, the entire stack changes its purpose.

How Zuora Uses Its Own Martech Stack to Prove Subscription Revenue Intelligence

Its usage monetization layer rates usage events in real time. That means every interaction, every feature use, every threshold crossed becomes a signal. On top of that, AI-driven account scoring identifies upsell opportunities based on how customers actually behave.

Now take that into Martech.

A user hits 80 percent of their subscription limit. That is not just a product milestone. It is a buying signal. The system knows the user is extracting value. It also knows friction is about to appear.

The post MarTech360’S Weekly News Roundup With YouTube, Google, Precisely, Siteimprove, Hyland, NielsenIQ And More! appeared first on Martech360.

Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, announced that Clinch’s ad-serving tags have been certified to run within OpenGlass’s Advanced CTV Formats, beginning with pause ads, across  publishers like Paramount, Tubi, TiVo, DirecTV, Sling/Dish, Philo, Xumo, and Plex. The certification gives advertisers a single operational path to deliver personalized, data-driven creative via one of streaming’s highest-attention formats.

“Advanced CTV experiences, specifically pause ads, already deliver some of the strongest performance numbers in CTV. What’s been missing is the ability to optimize and personalize these unique creative with a single platform, in real time, at the publisher-agnostic scale buyers need,” said Jason Higgins, Co-Founder of OpenGlass. “Pairing our programmatic enablement with Clinch’s creative serving capabilities closes that gap.”

The average dwell times for Pause ads exceed two minutes, a duration virtually unmatched in any other digital ad format. Since its recent inception, the Pause Ad format has historically been contracted publisher-by-publisher, each requiring their own managed media buy, creative builds and campaign set-up process. That fragmentation made creative personalization operationally impractical at scale. Clinch‘s certification with OpenGlass collapses that fragmentation into a single tag running across a single deal across their  entire publisher network. With creative versioning, ad serving, and optimization managed through Clinch’s Flight Control platform.

Also Read: Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing Transformation

“The pause moment is one of the most valuable ad opportunities in CTV. The screen belongs entirely to the brand, and the dwell time creates an environment where relevance compounds,” said Charel MacIntosh, Global Head of Business Development and Strategic Partnerships at Clinch. “By pairing Clinch’s dynamic creative and personalization capabilities with OpenGlass’s pause ad inventory, we’re giving advertisers the ability to make every one of those seconds count with a message tailored to the household, the moment, and the context.”

The timing reflects a broader shift in how CTV is bought and measured. According to a February 2026 study from TiVo Ads and Convergent TV World, 40% of industry professionals now deploy CTV across the full marketing funnel, and 46% rank sales or conversions as a primary CTV outcome. The same research found 32% of CTV buyers are actively prioritizing less interruptive formats, including pause ads and home screen placements, while 36% cite measurement as the top barrier to non-standard CTV investment.

OpenGlass‘s pause ad inventory has already demonstrated strong baseline performance, delivering a 79% lower cost per store visit for Ulta Beauty relative to other streaming TV partners, and a 276% lift in QR code scans for Zales compared to prior campaigns. The Clinch integration adds real-time personalization and cross-device attribution on top of that baseline.

Through the certification, advertisers can serve pause ad creatives that adapt in real time based on location, weather, time of day, audience segments, product availability, pricing, and behavioral signals. Clinch’s CTV attribution links pause ad exposure to downstream actions on secondary devices, including QR code scans, site visits, and purchases, giving buyers closed-loop measurement of the format for the first time. Flight Control’s reporting surfaces which creative elements and personalization strategies drive the strongest outcomes, enabling continuous optimization throughout the flight.

SOURCE: Clinch 

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PadSquad, the leading provider of high-impact digital ad experiences, announced a strategic partnership with Cuebiq, a leader in privacy-safe mobility intelligence that drives verified IRL visit measurement and behavior-based audience targeting. Together, the companies are helping brands and agencies connect digital media exposure to real-world outcomes, giving marketers a more definitive understanding of the consumer journey from first impression to store visit.

Through the partnership, PadSquad clients gain access to Cuebiq’s leading foot traffic measurement, delivering privacy-compliant attribution that proves real-world impact. Advertisers can now measure critical metrics including:

• Total measured visits
• Incremental visits
• Cost per visit
• Visit frequency
• Time from exposure to visit

These metrics connect media exposure to real-world outcomes, enabling advertisers to validate campaign ROI the same way they do digital performance.

Also Read: Zendrop Launches AI Creatives, UGC Video Ads in Minutes for Under $20

Early results demonstrate the impact of this approach. As advertisers face growing pressure to prove real-world outcomes using privacy-compliant signals, Pechanga Resort Casino, one of California’s premier resort destinations, recently launched an online ad campaign with The Mighty Media Shop and PadSquad. Using Cuebiq’s independent foot traffic measurement, the campaign outperformed industry benchmarks by more than 90% across travel, tourism, and entertainment. The campaign also drove immediate action, with 5% of visitors arriving within one day of ad exposure and 45% visiting within 30 days.

“Marketers have had plenty of ways to measure digital activity, but far fewer ways to see what happens after the ad,” said Lance Wolder, Head of Strategy at PadSquad. “By partnering with Cuebiq, we’re giving advertisers the measurement they have been asking for – proof that their campaigns are driving real people to real locations. Those insights don’t just sit in a report, they help us improve how campaigns are built and delivered from the start.”

The integration also strengthens PadSquad’s ability to use creative as a performance driver. Cuebiq’s mobility-informed insights can directly influence how campaigns are built and delivered, powering experiences such as store locators, product cards and carousels, cart integration, and checkout pathways. By incorporating real-world movement patterns into planning and activation, advertisers can better align messaging, placements, and timing to consumer context, improving both relevance

“At Cuebiq, we believe advertisers with a data-driven approach should never compromise on quality and privacy. To maximize outcomes, the right data assets should be used throughout the customer journey. Not just to measure results, but to enhance every step of the campaign-from planning and activation through optimization,” said Francesco Guglielmino, CEO of Cuebiq. “By partnering with PadSquad, we’re bringing mobility intelligence directly into the creative and activation process so marketers can make more informed decisions and better connect media to business outcomes.”

SOURCE: GlobeNewswire

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Market Better, the B2B marketing show trusted by 10,000+ marketing leaders, announced the acquisition of Legacy Media and the launch of Market Better Studio, a full-service growth marketing system built for small and mid-sized B2B service companies looking to scale.

Market Better has spent years building one of the most trusted audiences in B2B marketing, bringing together CMOs, growth leaders, and operators for real conversations about what’s actually working. The acquisition of Legacy Media, a video-first production company, brings proven content production expertise to the Market Better brand. Market Better Studio is now the result. It gives B2B service companies access to a full growth marketing system that connects organic content directly to revenue through their proprietary Content Funnel system.

The Market Better Studio Content Funnel system connects what most companies keep separate: content creation and revenue generation. Rather than treating organic content as only a brand-awareness play, Market Better Studio uses it as the starting point for a lead-generation engine. One that identifies engaged audiences, layers in intent data, and converts them into warm sales-ready opportunities.

Also Read: Material Names Raman Kalra President, Asia Pacific

“The Market Better Show has always been about giving our audience, made up of the top B2B marketers in the world, what they actually need to grow. Now, with Market Better Studio, we can take everything we’ve learned and put it to work for our clients. This isn’t just about content anymore. It’s about building a real engaged audience, putting intent data to work, and helping B2B service companies grow in ways they couldn’t before through the power of technology. We’re incredibly excited about what’s ahead,” said Mike McGrath, CEO of Market Better.

“What excites me most is how Market Better is closing the gap between content and performance,” said America Turner, Managing Director of Market Better Studio. “For a long time, those have been treated separately. We’re bringing them together in a way that actually makes sense. It means our clients aren’t just creating content to stay visible. They’re creating with a clear goal, which is to grow their business.”

SOURCE: GlobeNewswire

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unitQ, the leader in AI quality intelligence, announced the launch of its unified platform: a single system that continuously captures, analyzes, and connects every customer signal to the business outcomes that matter: revenue, retention, and risk. The platform brings together six purpose-built products – monitorQ, metricQ, competeQ, supportQ, interviewQ, and socialQ – under one intelligence layer, replacing fragmented point solutions and giving every team a single, shared view of what customers are experiencing in real time.

The launch marks a defining moment in how enterprises act on customer feedback. Legacy tools show what a fraction of customers said weeks ago. Point solutions surface what they’re saying now but stop short of connecting it to revenue, retention, or risk. The unitQ platform does both and connects it directly to the business outcomes that matter.

“unitQ was built by listening closely to the companies who trusted us early on. What started as real-time customer monitoring became something much bigger as our customers pushed us to go deeper, connecting what customers feel to what it means for revenue, retention, and risk,” says Christian Wiklund, unitQ Founder and CEO. “That’s what today’s platform represents. Not a rebrand or a pivot, but a direct response to what the world’s most quality-obsessed companies told us they needed.”

A New Category: AI Quality Intelligence

unitQ defines quality as the gap between what customers expect and what they actually experience. AI Quality Intelligence is how organizations measure it, close it, and connect it to the business outcomes that matter. It serves as a system of record for quality itself.

Also Read: Consensus Acquires Peel for AI Conversational Demo Platform

The category emerged from a core insight: fragmented tools produce fragmented understanding, and fragmented understanding is how companies lose customers they never knew were at risk. The unitQ platform is built on the premise that customer truth has to be unified to be actionable, and that every team, from CX to the C-suite, needs to work from the same reality.

The Platform: Six Products, One System

The unitQ platform is built on a single premise: customer truth has to be unified to be useful. Six purpose-built products form the complete system: monitorQ, the always-on backbone that surfaces issues the moment they emerge; metricQ, which connects every customer signal directly to the business metrics that drive each company — from total payments volume to member engagement – so teams can quantify impact and prioritize with confidence; competeQ, which benchmarks quality against competitors in real time; supportQ, which evaluates every human and AI interaction — not just the 3% that get sampled; interviewQ, which delivers qualitative insight at scale in minutes; and socialQ, which turns untagged social conversations into a proactive intelligence source.

Together, they give every team – product, engineering, CX, and leadership – a single, shared view of what customers are experiencing right now and what it means for the business.

Trusted by the Most Quality-Obsessed Companies

The products millions of consumers love every day – including Pinterest, Adobe, PayPal, Bumble, DraftKings, and Dropbox – trust unitQ to close the gap between what customers experience and what companies know about it.

“Pinterest is in the business of inspiring people. You cannot inspire someone who’s having a less-than-ideal experience on the app,” says Vani Kumar, Head of Quality Engineering at Pinterest. “unitQ gives us the ability to have a true finger on the pulse of our millions of users – and now we’re able to have intelligence and ask why across all of our users’ experiences. That’s what it means to take quality seriously at Pinterest’s scale.”

SOURCE: PRNewswire

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Jellyfish, the integrated global digital marketing company, announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category.

This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs.

The Google Cloud Partner of the Year Awards celebrate partners who have demonstrated excellence in innovation, customer impact and technical expertise across the Google Cloud ecosystem.

“We’re incredibly proud to be recognised by Google Cloud as a 2026 Partner of the Year for Training in North America,” said Jamie Hammond, Chief Solutions Officer, Training, Jellyfish. “This award reflects our commitment to empowering businesses with the skills and knowledge they need to succeed in an AI-driven, cloud-first world. Our partnership with Google Cloud continues to be a cornerstone of how we deliver transformative outcomes for our clients.”

Jellyfish has played a key role in helping enterprises accelerate cloud adoption by delivering tailored training programs across data, AI, machine learning and cloud infrastructure. Its approach combines hands-on learning, strategic guidance and scalable enablement to drive measurable business impact.

Also Read: Jellyfish Announces Maria Africa as Senior Paid Media Director for Australia and New Zealand

“The Google Cloud Partner Awards honor the strategic innovation and measurable value our partners bring to customers,” said Kevin Ichhpurani, President, Global Partner Ecosystem and Channels, Google Cloud. “We are proud to name Jellyfish a 2026 Google Cloud Partner Award winner, celebrating their role in driving customer success over the last year.”

This award builds on Jellyfish’s longstanding partnership with Google Cloud and reinforces its position as a trusted partner for organisations seeking to build future-ready capabilities.

Jellyfish will be recognised at Google Cloud Next 2026, taking place on April 21.

About Jellyfish

We’re Jellyfish, the integrated global digital marketing business.

We’re redefining what it means to be a digital partner in 2025. We challenge every aspect of the marketing mix, from search to creative studios, tech-enabled ideation to reporting, with one goal: to help progressive brands move faster, smarter, and together.

We unite media, creative, and data through cutting-edge technology and Generative AI. Our clients include some of the world’s most recognisable brands: Google, Netflix, Amazon, Bissell, and Uber.

Powered by both AI and human creativity, our real-time creative, content and performance strategies deliver innovation and efficiency at scale, including our AI Studios and autonomous marketing system, which has already produced 235,000 pieces of content 62% faster, 55% cheaper, and with 40% better ROI.

As a proud member of The Brandtech Group, we share a mission to redefine the boundaries of digital transformation through cutting-edge technology and Generative AI.

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ChannelSight announced the launch of a new platform, ChannelSight.AI, designed to help brands gain real-time visibility and to optimise how they are discovered, understood, and recommended by AI tools and Large Language Models (LLMs) such as ChatGPT, Claude and Gemini.

Consumer behaviour is shifting from traditional search to AI-generated recommendations and agentic commerce, in which an AI agent searches, compares and completes the purchase for the user.

AI tools surface products based on data quality and content structure, not ad spend. For marketing and brand teams, the model that drove growth for years is breaking down. Brands know there is a problem – if a product is not understood by AI, it won’t be recommended – but few know where to start when trying to solve it.

ChannelSight.AI is built to solve this. The platform audits how a brand’s products appear across AI systems, scores their discoverability and produces specific, actionable, recommendations for improvements, each tied to a quantified revenue impact. With access to a powerful suite of tools, brands can see exactly where they stand and what they need to fix to improve their products’ AI discoverability.

Also Read: Kaltura Brings Conversational Avatars and Video Intelligence to Top CMS Platforms

ChannelSight has been at the centre of brand commerce for 13 years, working with hundreds of global brands and retailers including Philips, Diageo and Bosch across over 100 markets. ChannelSight.AI is powered by this experience and billions of proprietary data points that produce improvement recommendations that are specific, prioritised and grounded in real commercial outcomes.

A Critical Shift for Brands and Agencies

AI tools are becoming the primary interface for product discovery and this creates both risk and opportunity for brands and agencies. Brands risk losing visibility if product data is inconsistent or incomplete. Agencies risk falling behind if they cannot support clients in an AI-driven environment.

ChannelSight.AI provides a single solution to address both these challenges, supporting brands, retailers, and agency partners with immediate, real-time insights and optimisation.

On the launch, ChannelSight CEO, John Beckett said, “Every leadership team is asking the same question: what’s our AI strategy? The challenge for most brands is that they don’t have truly reliable data and the experience to answer it with confidence.

“ChannelSight.AI provides this. Our platform enables brands to understand how they appear across AI-driven discovery, where and how performance can be optimised, as well as where hidden revenue opportunities are being missed. This is actionable insight, not theory, and provides a solid foundation upon which that strategy can be built. We ensure brands are visible, competitive, and continuously optimised as AI evolves and full agentic commerce becomes the norm.”

SOURCE: Businesswire

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Material, an intelligent growth company providing consumer data and insights, brand strategy and product innovation, is pleased to welcome Raman Kalra as President, Asia Pacific (APAC).

Kalra’s appointment comes as Material continues to expand its global footprint with capabilities across insights, strategy, design and marketing technology. Kalra will lead the company’s APAC operations, bringing AI-driven data- and technology-enabled solutions closer to both global and local clients for whom the region is strategically vital.

Laila Worrell, Material’s CEO, stated, “This is a transformative time for the industry and our clients. Raman’s expertise in AI-driven transformation and success in APAC makes him the ideal leader as we deepen our commitment to clients who compete in and across this vibrant, growing market.”

Specializing in business transformation and demand engineering through data-backed insights, Kalra will partner with global teams to deliver Material’s full strategy-to-execution capabilities of insights, design and marketing technology to clients across the region.

Also Read: Leap Event Technology Sharpens Focus as a Fully Integrated, Data-First Live Event Technology

Kalra commented, “I am excited to lead Material in APAC as we intensify our commitment to global clients and especially the region. This is a pivotal moment for the industry as we reimagine how human insights and AI-first technology redefine how brands grow and businesses perform. I look forward to leveraging the company’s deep legacy of behavioral insights to build tech-based solutions that help our clients not only understand their markets but also shape them.”

About Raman Kalra, President, Asia Pacific

Raman Kalra brings over 30 years of experience at the intersection of strategy, technology and enterprise growth. He previously served as a senior partner with IBM and PwC Consulting, where he led AI-first growth strategies for global brands across media, telecom and energy.

Most recently, he led Business Transformation Services for IBM in India and South Asia, managing an end-to-end portfolio across digital strategy, AI transformation and customer experience (CX). He also engineered the cross-border acquisition of a Belgian digital energy venture for ReNew, successfully diversifying their portfolio.

SOURCE: Businesswire

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Zendrop, the leading all-in-one dropshipping platform trusted by hundreds of thousands of entrepreneurs worldwide, announced the beta launch of AI Creatives, a fully integrated AI-powered video ad tool available directly within the Zendrop platform.

Zendrop’s AI Creatives enables dropshippers to produce UGC-style video ads in minutes, without hiring a video team, purchasing stock footage, or relying on expensive production agencies.

Solving the Biggest Creative Bottleneck in E-Commerce

Hiring a professional UGC creator costs brands $500 to $1,200 per video on average, according to JoinBrands. E-commerce stores testing just a handful of creatives each month can easily spend thousands before factoring in usage rights, revisions, or rush fees. AI Creatives cuts that cost to a fraction, delivering finished video ads in minutes instead of weeks.

Also Read: Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing Transformation

Video Studio, accessible inside Zendrop’s AI Creatives suite, works with any product in the Zendrop catalog, pulling product details directly into the creative workflow so sellers can go from discovery to finished video ad in a single session.

Every video is optimized for TikTok, Meta’s Reels, and YouTube Shorts, and saved to a personal Video Library where sellers can preview, download, and deploy across their ad channels.

“In e-commerce, the seller who moves fastest almost always wins. A trending product has a window of days, not weeks — and AI Creatives lets any seller go from product to finished ad in minutes,” said Jared Goetz, CEO of Zendrop.

How to Get Started

Video Studio is now available in beta to all Zendrop users; simply register or log in and select AI Creatives from the left-hand navigation menu. AI Credits power each video generation and can be purchased directly within the platform.

Zendrop Academy, Zendrop’s coaching and training platform for dropshippers, will also offer dedicated live sessions and on-demand courses to help sellers get the most out of AI Creatives.

Zendrop will continue to expand Video Studio capabilities, providing merchants access to the best AI video models through one integrated experience with everything they need to grow their business.

SOURCE: PRNewswire

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DoubleVerify, the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, announced the expansion of DV AI Verification to include DV’s AI SlopStopper for social. The new industry-leading offering is designed to help advertisers navigate the growing challenges posed by low-quality, AI-generated content and safeguard brand reputation across social and video-centric environments.

“Generative AI is accelerating content creation at a massive scale across the open web and proprietary video platforms,” said Mark Zagorski, CEO of DoubleVerify. “To navigate this new world, brands need greater clarity, precision and control than ever before. With the expansion of DV AI Verification to include DV’s AI SlopStopper for Social, we are empowering advertisers to ensure their brand investment is protected wherever they spend while driving stronger media outcomes.”

As generative AI fuels an explosion of content online, distinguishing credible, high-quality media from mass-produced, low-value AI output has become increasingly complex, making precision and transparency essential to protecting brand equity and maximizing media effectiveness.

Also Read: Marketing Architects Unveils AI Tool to Redefine TV Ad Personalization

This release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorize low-quality material at scale. By integrating these insights directly into DV’s existing pre-bid brand suitability controls across social and proprietary video platforms, advertisers can proactively refine where their ads appear, uphold rigorous media quality standards and sustain performance across dynamic social environments.

In November 2025, DV introduced DV AI Verification, a comprehensive offering designed to help advertisers identify AI agent interactions and avoid low-quality AI-generated content across digital environments. DV’s AI SlopStopper is a core capability within DV AI Verification.

DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimization and campaign outcomes measurement to maximize media performance and return on ad spend.

DV’s AI SlopStopper pre-screen avoidance is currently available on YouTube. DV’s suitability categories are based on proprietary definitions and have not been reviewed by Google. Support for additional social and video-centric platforms is expected later this year.

SOURCE: GlobeNewswire

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