InnovateMR acquires Qualitative B2B Expert Network, Ivy Exec

InnovateMR, a global sampling and full-service market research technology firm, has acquired Ivy Exec, for an undisclosed amount. Ivy Exec is a qualitative expert network of B2B professionals offering career growth support and paid research opportunities. As a leader in specialized research, this acquisition further accelerates InnovateMR’s commitment to data quality and global B2B survey participant reach

This acquisition further accelerates InnovateMR’s commitment to data quality and global B2B survey participant reach.

“InnovateMR has long dedicated our mission to advancing data integrity and respondent quality for the insights industry, and it guides us in everything we do,” InnovateMR Chief Executive Officer, Lisa Wilding-Brown, said. “Our consolidation with Ivy Exec dramatically expands our B2B research capabilities with the team’s curated global expert network, as well as Ivy Exec’s exclusive participant sourcing model which will further bolster our commitment to quality.  Now more than ever, clients need a valid and trusted source for high quality B2B respondents for both quantitative and qualitative research; we are thrilled to join forces with Ivy Exec’s talented team to bring this combined offering to the industry with the support of 270+ of the world’s top research professionals.”

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Ivy Exec boasts a resume-vetted expert network of over 2.5 million professionals worldwide, providing specialized access to niche B2B audiences for qualitative research. This also includes exclusive member-only content for survey participants, curated job listings, career advisory services, professional development tools, mentorship and network opportunities, as well as thought leadership from an extensive library of webinars and whitepapers. With a differentiated sourcing and retention strategy from alumni networks of top universities in the United States and other proprietary channels, Ivy Exec will provide InnovateMR clients with the opportunity to gather in-depth insights from experienced professionals including c-suite executives and other highly specialized subject matter experts across various high-demand verticals. Additionally, Ivy Exec clients will benefit from access to InnovateMR’s technology and expertise in quantitative B2B research. Leveraging InnovateMR’s combined offering of B2B quantitative and qualitative services, the firm expects to expand quickly both within the market research industry as well as other key verticals such as Healthcare, Fintech, Venture Capital, Private Equity along with consultancies.

SOURCE: PR Newswire

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