InMoment Launches New Location Performance Scoring System to Drive Location Visits and Reputation Management ROI

InMoment®, a leading provider of integrated Experience Improvement (XI)™ solutions, unveiled its innovative Location Performance Scoring system. This advanced solution includes an enhanced Industry Score that directly links reputation management efforts to Google Profile views and revenue generation. Additionally, the system introduces a personalized Target Score, enabling brands to measure location performance based on metrics aligned with their strategic business goals.

The enhanced Industry Score addresses pressing challenges faced by marketing professionals across various sectors, including Brand Managers and SEO Leaders. Drawing insights from the analysis of over 60,000 Google Business Profiles spanning 13 distinct industries, InMoment has crafted a proprietary metric. This metric goes beyond the traditional star rating by incorporating key factors such as review volume, star ratings, and business images. The result is a comprehensive tool that redefines how companies evaluate and enhance brand performance.

The new Target Score offers brands the flexibility to create a customized scoring framework that drives behaviors critical to their business objectives. By selecting the metrics that matter most, organizations can gain actionable insights to boost outcomes and better align their efforts with business goals.

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“Our mission is to empower businesses to leverage customer feedback to act today and predict tomorrow,” said Sarah Speigle, Director of Product, Reputation Management, at InMoment. “In line with this, the new Location Performance Scoring system will help our customers better understand not only what they are doing well and where they can improve versus industry benchmarks, but also set their own custom scoring system to improve their individual location performance as it relates to their own company goals and standards. This dual approach helps promote actionability and correlates metrics and actions directly to revenue drivers.”

What differentiates this solution is its data-driven, ROI-focused design. Unlike conventional reputation management tools, InMoment’s system prioritizes the specific features proven to increase Google Profile views, based on extensive research. This approach enables marketing leaders to make confident, strategic decisions that foster increased location visits and engagement.

Tailored to meet the unique needs of different industries and customizable for individual organizations, the scoring system offers a transparent breakdown of contributing metrics and performance trends over time. This clarity provides businesses with a clear roadmap to optimize brand performance and boost sales. By transforming complex data into actionable insights, the solution eliminates the time-consuming task of manual data analysis, empowering brands to focus on strategic growth.