Yext, Inc., a leading digital presence platform for multi-location brands, has unveiled Yext Scout, an advanced AI search and competitive intelligence agent. This innovative solution is designed to help brands navigate the rapidly evolving search landscape by offering deep insights into visibility across both traditional and AI-driven search platforms. By benchmarking performance against local competitors and providing prioritized, actionable recommendations, Scout empowers brands to enhance their digital presence effectively. Integrated within the Yext platform, it enables businesses to quickly implement these recommendations, optimizing their visibility and reputation across diverse search ecosystems.
The Impact of AI Search on Brand Visibility
The way consumers search for information is shifting from traditional keyword-based searches on Google to AI-driven platforms like ChatGPT, Gemini, Grok, and Perplexity. This transformation poses a challenge for brands, as they often struggle to track their presence in AI-generated search results or understand why competitors are ranking higher. Traditional SEO tools are not equipped to provide insights into this new landscape, leaving marketers without the data they need to refine their strategies. By adopting an AI search-optimized approach, brands can strengthen their online visibility, maintain relevance, and gain a competitive edge in the digital marketplace.
“AI-driven search is redefining how customers discover and engage with brands, yet most companies have limited visibility into how they’re being represented,” said Michael Walrath, CEO and Chair of the Board at Yext. “Yext Scout changes that by giving brands the intelligence and control they need to track, optimize, and own their presence across both AI and traditional search. When combined with Yext’s industry-leading digital presence solutions, we believe we provide the only end-to-end platform that delivers comprehensive insights, recommendations, and the ability to take action.”
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How Yext Scout Enhances Competitive Positioning
With the introduction of Scout, Yext further strengthens its reputation as a premier digital presence management platform by offering:
- Comprehensive Search Visibility – Monitor brand presence and sentiment across AI-powered search engines such as ChatGPT, Google, Gemini, Perplexity, and Grok, along with traditional search engines like Google and Bing, at both national and hyper-local levels.
- Competitive Benchmarking – Gain a clear understanding of how your brand compares to competitors, identify their strengths, and uncover opportunities to improve your standing in AI and local search results.
- Actionable Insights – Receive prioritized, data-driven recommendations to enhance visibility, sentiment, and rankings, ensuring your brand remains prominent in both AI search agents and consumer searches.
- Seamless Execution – Implement strategies directly through the Yext platform to boost visibility and brand perception, with a focus on key factors such as listing accuracy, online reputation management, web content, and social media presence.
“Scout is the connective tissue that ties together all of Yext’s products, giving brands the tools to take action where it matters most,” said Chris Brownlee, SVP of Product at Yext. “Whether updating listings, generating more online reviews, posting local social media updates, or optimizing local pages for AI search, Scout makes it easy to do at scale and see real results. By providing clear insights and recommendations, Scout helps brands measure, benchmark, and improve their overall search presence—all from a single platform.”
Yext Scout redefines how brands approach digital presence by integrating AI search intelligence with actionable strategies, ensuring businesses stay ahead in an increasingly AI-driven search environment.
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