WordPress tool will enable publishers to increase revenues using brand-safe, native advertising placements

Preciso has launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites.

Ultima for Publishers is designed for sites running on WordPress, the most widely-used publishing platform. The Ultima for Publishers WordPress plugin enables publishers to choose where to place native advertising units on their sites, and monetise them with reputable, brand-safe ads which respect the user experience – with no gambling or adult advertising content, and no pop-unders or intrusive banners. 

Ultima is Preciso’s targeted native advertising solution. It uses machine learning technology to create personalised campaign creatives and automatically embed them within web pages to combat banner blindness and drive meaningful engagement at scale.

In tests, Ultima has been shown to deliver a CTR of 2.1% (vs 1.84%  Industry Average), an engagement rate of 65.94% (vs 60.03% Industry Average) and an Average Session Duration of 3m 46s (vs 2m 40s Industry Average).

Also Read: Algolia Unlocks Smarter Search and Faster Growth for Shopify Merchants

“It has become increasingly difficult for publishers to monetise their traffic in recent times,” said Preciso CEO, Piero Pavone. “This solution offers a simple way for the huge number of publishers running on WordPress sites to increase their revenues by as much as 50%, through native advertising that adds to the user experience, rather than interrupting it – all managed by Preciso.”

Consumers have steadily become less tolerant of disruptive ads when browsing or shopping online, and are increasingly blind to more traditional advertising banners. As a result, the value of native advertising has never been greater, and the global market for native is set to reach $400bn this year.

A massive 43.6% of all websites on the internet use WordPress, including more than a third of the top million sites. More than 500 new sites are built on WordPress every day.

Ultima for publishers is available now. Any publishers interested in unlocking a new revenue stream to their site without complexity should simply install Ultima Publisher directly from their  WordPress plugin and start monetising their content immediately. 

About Preciso:

Preciso is Europe’s fast-growing adtech company, powered by its flagship Smart-Bid technology and delivering client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and putting the power back into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in six countries.  preciso.net.

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MiQ is also venturing into new territories such as India and Mexico, but more recently, MiQ purchased Rocket Lab, which is a mobile app growth platform. This strategic move will definitely improve the AI-based services offered by MiQ in growing apps across the globe. With the purchase of Rocket Lab, MiQ will have more opportunities to grow in the mobile app advertisements industry, with an emphasis on fast-growing regions such as Latin America and Asia.

By combining the strengths of Rocket Lab and MiQ in mobile app growth and user acquisition, there will be a holistic approach to growing apps through omnichannel advertisements, among other forms of digital media.

A key part of this strategy is the integration of Rocket Lab’s capabilities into MiQ Sigma, the company’s AI-powered advertising operating system. MiQ stated that Rocket Lab’s mobile and regional data assets will be added to Sigma’s ecosystem of more than 700 trillion signals, enabling more precise audience intelligence and stronger performance optimization for marketers operating in a mobile-first environment.

This development comes at a critical time for the advertising and marketing industry.

Apps have emerged as one of the most crucial means of acquiring customers, retaining them, and earning revenues. Industries that have leveraged mobile applications include retail, finance technology, entertainment, tourism, gaming, and online shopping. With more consumers spending considerable amounts of time within the app ecosystem, companies are facing mounting pressures to enhance user experiences and maximize their LTVs.

Also Read: Dstillery, Keynes and The Trade Desk Forge Partnership to Transform Advertising Workflows

MiQ’s acquisition directly addresses this demand.

By bringing Rocket Lab’s app growth expertise under its umbrella, MiQ is moving beyond traditional programmatic display and video buying into a more performance-led mobile ecosystem. This means advertisers can potentially unify app install campaigns, retargeting, audience intelligence, and omnichannel attribution within a single AI-powered environment.

For the advertising industry, this could significantly improve full-funnel campaign orchestration.

Historically, mobile app growth campaigns have tended to be executed independently of overall omnichannel media campaigns. Marketers of mobile apps usually turn to mobile measurement partnerships (MMPs), demand-side platforms (DSPs), and attribution. By combining these processes with the cross-channel capabilities already offered by MiQ, brands will have access to an all-encompassing view of their customer acquisition activities.

This is particularly relevant for performance marketing teams and agencies.

Campaign managers are being evaluated based on more than just clicks or impressions; installs, active users, retention, and in-app conversion are also being considered. The knowledge that Rocket Lab has regarding attracting, acquiring, and engaging people can be beneficial to agencies in providing better results for app-centric brands without fragmenting campaigns.

The business implications are equally significant.

For organizations working in areas like e-commerce, banking, food delivery, mobility, or subscription-based business, app growth now drives their income streams. Effective AI-based methods for acquiring and engaging customers would make an impact on customer lifetime value, lower acquisition cost, and retention rates.

This could lead to more efficient customer acquisition cost (CAC) models and stronger return on ad spend (ROAS), especially for businesses scaling in emerging markets.

The acquisition is also strategically important from a geographic standpoint.

Rocket Lab brings a strong presence across Argentina, Brazil, Mexico, and Uruguay, while MiQ highlighted expansion opportunities in APAC and Latin America. These are regions where mobile-first consumer behavior continues to accelerate, making app-led growth strategies increasingly central to brand success.

For businesses operating in these markets, this could mean better access to localized audience intelligence and region-specific campaign optimization.

From an industry perspective, the move also reflects a broader shift toward AI-native media growth platforms.

AdTech firms are moving beyond just competing for inventory or better bidding mechanisms. What sets them apart now is data ecosystem capability, AI optimization, and performance solution offerings in particular areas like app growth.

The takeover of Rocket Lab by MiQ might result in more competition within the DSP, mobile marketing platform, and growth agency space especially those concentrating on app installs and engagement-based ad campaigns.

All in all, this acquisition is not only about growth but a clear indication of the future where programmatic advertising, AI intelligence, and app growth are merging into one.

With organizations giving more preference to mobile experiences, companies that combine data, media buying, and app growth within one smart system stand a chance of having a competitive edge.

To the advertising and marketing industry as a whole, this latest move from MiQ might be signaling the beginning of something big in AI-powered omnichannel app growth.

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Caylent has recently acquired Pronetx, which is a specialist in transforming customer experiences and has gained recognition because of their deep knowledge and expertise in Amazon Connect and AWS native omnichannel technology. This acquisition will help Caylent to become an AI-first AWS services partner since Caylent was previously only focused on providing cloud modernization and data engineering services. With this acquisition, enterprises will be able to engage with an AWS partner who will be responsible for designing, migrating, operating, and optimizing customer experience systems from legacy contact centers to advanced AI-driven engagement ecosystems.

Also Read: Swoogo Launches Native MCP Server to Connect Live Event Data with AI Tools

The merger of Pronetx’s CX transformation capabilities with Caylent’s cloud, artificial intelligence, and modernization solutions should allow organizations to expedite their digital transformation efforts, enhance their customer service functions, and provide more scalable and automated customer support experiences. In the world of B2B technology and marketing technology, this marks another example of the ongoing convergence of cloud computing technologies, generative AI solutions, and CX platforms, as companies look for end-to-end transformation providers.

Read Complete Post: Caylent Acquires Pronetx

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LiveRamp has made an important announcement of forming a strategic relationship with Akkio, which would help bring AI technology into their existing network for data sharing. This partnership will ensure that marketers can use cross-channel insights more easily, and take action on them promptly. The two companies have collaborated to embed Akkio’s AI chatbot feature into their measurement report tool. With this innovation, agencies and brands can pose questions about their campaigns’ performance without the need to navigate through dashboards or contact analytics experts.

Also Read: iSpot Unveils SAGE, an Agentic AI Platform Built on Trusted Video Advertising Data

Aside from the analysis aspect, the collaboration also enables artificial intelligence-based recommendations and audience segmentation, providing another level of agency in the marketing process. For the business-to-business technology industry and martech community, this marks the increasing trend of native AI measurement and decision-making tools that integrate data sharing, analysis, and optimization through conversation. Given the marriage of data reliability provided by LiveRamp and the workflow and artificial intelligence features of Akkio, this collaboration is expected to increase the efficiency and responsibility of modern marketers.

Read Complete Post: LiveRamp and Akkio Partner to Enable Seamless Measurement

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TapClicks, a Smart Marketing solutions company, has made a massive breakthrough by enhancing its AI-based platform to include new functionalities that aim to make performance analysis more automated, provide valuable insights, and generate reports via natural language prompting.

This particular update seeks to address one of the most significant inefficiencies that modern marketers experience: the tedious process of evaluating campaign performance, analyzing trends and anomalies, and creating reports for the stakeholders.

The increasing amounts of data that need to be analyzed as more campaigns are launched and managed have put additional pressure on marketing teams in terms of report generation.

TapClicks has sought to solve this problem by leveraging AI to help teams analyze information in a more streamlined and efficient manner.

The cornerstone of TapClicks‘ solution to this inefficiency is AI-based widget creation and the newly introduced AI Operator Agent.

With this feature, the user only needs to describe in plain English the visualization required, after which the system automatically creates a widget to satisfy the request.

The system will then choose an appropriate form of visualization, map the data correctly, and deliver a fully formed dashboard widget in a matter of seconds.

Also Read: PubMatic Launches AI Insights to Help Publishers Understand and Act on Demand Dynamics in Real Time

It also eliminates the manual configuration process involved in widget creation, thus saving much time in dashboard creation.

A new feature added to Power BI Campaign Analytics includes the ability to use natural language to analyze campaign data known as Ask Your Dashboard.

Here, the user does not have to navigate through reports, but asks any question related to the contextual information contained in his/her dashboards.

This makes campaign analysis more accessible for both technical and non-technical users while accelerating insight discovery.

To make outputs more relevant to specific business goals, the platform also introduces AI Context.

This feature enables teams to provide business-specific inputs that guide how the AI interprets data and generates responses.

As a result, insights and reporting outputs can align more closely with each client’s strategy, KPIs, and campaign objectives.

The new AI Insights Agents provided by this platform combine all of the above mentioned elements by conducting automatic analysis and discovering trends and insights without any need for human involvement.

These insights can be automatically transferred to SmartSlides – the presentation component of TapClicks that would automatically generate a report from your campaigns’ raw data, adding necessary context, graphs, and other performance metrics to it.

It is supposed to save marketing specialists some time to devote to optimization and growth of their business rather than wasting efforts on creating reports.

In general, such product demonstrates the tendency of the development of AI marketing intelligence platforms.

“With TapClicks, marketers can move from manual reporting to intelligent automation,” said Babak Hedayati, CEO of TapClicks. “We are giving teams the ability to ask questions, generate insights, and build reports instantly, all within a single platform.”

For B2B marketers, agencies, and enterprise reporting teams, the expansion positions TapClicks as a stronger player in the AI marketing analytics and automated reporting space, helping organizations reduce manual workload while accelerating decision-making.

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Marketing attribution pioneer Northbeam has introduced Northbeam Incrementality, a fully automated product designed to help marketers streamline their incrementality testing for more efficient, accurate, and consistent results.

The new product is an answer to one of the biggest conundrums facing digital advertisers today, which involves how they can scale up their incrementality testing and turn it into a continuous effort rather than a one-time test.

Although there is no doubt that incrementality is considered the most reliable means of measuring the effectiveness of spending on marketing initiatives, implementing this approach can be a challenge for many marketing professionals. Incrementality testing usually requires significant manual labor along with cooperation from several parties.

This fragmented approach can slow decision-making and increase the risk of failed or underpowered tests.

Northbeam’s new solution is designed to solve these limitations by automating the incrementality workflow end-to-end.

Also Read: Domo Introduces Domo MMM, an AI-Driven Marketing Mix Modeling Solution for Real-Time Budget Accountability

The platform integrates incrementality testing directly into a unified measurement framework alongside multi-touch attribution (MTA) and media mix modeling (MMM+), creating what the company calls a measurement trifecta.

This closed-loop system enables marketers to align short-term optimization with long-term planning and real-world performance outcomes.

“Incrementality can be powerful, but it’s been too slow, fragile and costly to use consistently and effectively,” said Northbeam CEO Austin Harrison. “We built Northbeam Incrementality to change that, and for the first time, teams can operate from a single shared reality, while never running a bad test or making decisions based on incomplete or misleading data.”

Unlike traditional macro-level testing approaches, Northbeam Incrementality uses granular first-party data from its MTA infrastructure to design experiments tailored to each business.

The platform factors in variables such as:

• conversion lag
• customer behavior
• purchase patterns
• spend fluctuations
• business-specific acquisition signals

This approach helps create better-balanced test and control groups while reducing bias and improving experimental accuracy.

By directly connecting attribution data with experimentation workflows, every test is built to provide more meaningful insight into how advertising spend contributes to customer acquisition and revenue growth.

Another key differentiator is the platform’s real-time experiment monitoring capability.

Northbeam Incrementality continuously tracks experiments as they run, automatically detecting issues such as spend anomalies, channel disruptions, or external variables that may compromise results.

The system proactively corrects these issues to help ensure tests remain statistically reliable and actionable.

Instead of delivering static reports after the fact, the platform surfaces clear, actionable insights directly within the measurement environment.

Results are automatically fed back into Northbeam’s unified system, allowing MTA, MMM+, and incrementality data to work together in one shared framework.

This connected approach helps marketing teams move from fragmented reporting to a single source of truth for advertising performance.

Early users are already seeing value from the platform.

Carpe, a personal care brand specializing in dermatologist-recommended antiperspirant products, participated in Northbeam’s beta program.

“The level of detail and precision in the incrementality test really stood out. It’s rare to see analytics done this well,” said Justin Cruz, Carpe’s Vice President of Growth. “Beyond validating our assumptions, it gave us clear, actionable insights to optimize spend and make more confident decisions moving forward.”

In launching their solution, Northbeam has shifted from the approach that treats incremental measurement as an occasional experiment to one where it becomes a consistent part of how the business works.

In B2B marketing circles, this move signifies a key milestone towards faster decision-making, confidence in allocating budget, and revenue growth and profit optimization.

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AI Digital, the AI-native consultancy and innovation partner powered by an Open Garden Framework, announces the relaunch of Elevate – its AI-powered marketing intelligence platform, redesigned to unify research, planning, optimization, and reporting across the full digital landscape. Elevate transforms cross-channel fragmentation into a single intelligence layer, giving agencies and brands total visibility, clarity, and control to drive measurable business results – whilst cutting manual research and planning hours by 90%.

Built on AI Digital‘s Open Garden Framework, Elevate shifts how digital and programmatic advertising are planned, activated, and measured — offering a glass-box intelligence engine for a market plagued by black-box AI. Unlike traditional walled-garden approaches that limit data access, restrict cross-channel visibility, and prioritize platform incentives, Elevate is KPI-first and ecosystem-neutral, freeing marketers to select the best technology, inventory, and data partners for every brief. Early adopters report up to 70% reductions in reporting time, shifting teams from administration to high-value strategy and client advisory work.

Why Elevate, Why Now

Marketers face fragmented tools, closed ecosystems, and unclear algorithms that often favor platform revenue over campaign performance.

Elevate changes this by consolidating every critical function – research, planning, optimization, and reporting – into one AI-driven platform. Drawing from billions of monthly data points and thousands of audience attributes, it enables faster strategy, KPI-aligned actions, and stronger client narratives.

Also Read: Commerce Media Tech Partners With IPinfo to Bring Accuracy-First Data Into AdTech

What Elevate Delivers

Elevate is structured around four core capabilities:

• Research: Deep competitor insights, audience understanding media intelligence.
• Plan: AI-assisted media planning turns complex briefs into strategies in seconds, including benchmark forecasts, competitive analysis, and cookieless targeting with 95%+ confidence across key metrics.
• Optimization & Reporting: The module centralizes all channel data into one clear, easy-to-control performance hub. The platform standardizes performance data across all channels, making it easy to compare results and understand what’s truly driving impact.
• Advanced Analytics: Unified dashboard eliminates silos, delivering Marketing Mix Modeling (MMM), Path to Conversion, and an AI Campaign Analytics Assistant for strategic insights.

Underpinning it all is Elevate’s Open Market data layer, spanning Meta, Google, Amazon, YouTube, TikTok, and 15+ DSPs without vendor constraints.

Built Different: Key Differentiators

• Glass-Box AI: Complete clarity into every decision – no hidden logic.
• DSP-Agnostic: Full digital ecosystem coverage, no lock-in or bias.
• Human + AI: 200+ expert auditors ensure precision.
• White-Label Ready: Branded reports feel in-house.
• Zero Cost: Clients don’t pay extra for the features – all fees are included in AI digital partnership.

“Programmatic shouldn’t be a black box,” said Stephen Magli, CEO of AI Digital. “With Elevate, we’re giving agencies clear, AI-powered intelligence that cuts complexity, saves time, and keeps every decision focused on the client’s KPIs – not platform incentives.”

SOURCE: BusinessWire

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Clarvos, a marketing technology startup focused on simplifying marketing workflows for growing businesses, announced the early access launch of its agentic marketing workflow platform designed to simplify how growing small and mid-sized businesses (SMBs) plan, create, and run marketing campaigns. The platform brings together audience discovery, creative generation, and campaign execution into a single system, helping businesses maintain relevance and move from idea to live campaign in minutes.

Small and mid-sized businesses today face increasing pressure to grow, but many struggle to find new customers, understand what those customers value, and consistently produce marketing that performs. Managing campaigns across multiple platforms only adds to the challenge, making it difficult to keep up with the coordination required to plan and launch campaigns.

Research from the Ehrenberg-Bass Institute for Marketing Science shows that effective marketing depends on reaching new customers, understanding what they value, and aligning creative, media, and messaging accordingly. However, the growing number of platforms and data sources has made this process increasingly complex and time-consuming, especially for solo marketers and owner-operators.

Also Read: YMH Studios Partners Magellan AI for Free Ad Attribution

The Clarvos Agentic Workflow introduces a unified workflow that coordinates campaign strategy, creative generation, and activation across Google, Meta and TikTok, using AI to simulate customer response, compare campaign options, and guide setup before launch while keeping teams in full control of final decisions. The result is an agentic workflow that cuts campaign launch time from weeks to minutes, reduces operational friction, and lowers the cost of managing multiple marketing tools by roughly up to 90% compared to typical multi-platform workflows.

“Small businesses today are expected to manage the same level of marketing complexity as much larger organizations, but without the same resources,” said Tamera Montagna, CEO of Clarvos. “We built Clarvos to help teams do more with less by simplifying the workflow behind modern marketing. With one system coordinating planning, creative, and campaign setup, businesses can launch faster without needing a stack of different tools.”

A Unified Campaign Workflow for Growing Businesses

The Clarvos Agentic Workflow is built around an agentic workflow, meaning AI agents coordinate multi-step marketing tasks across audience discovery, planning, creative generation, budgeting, and campaign setup while keeping humans in control of final decisions. Instead of using separate tools for research, creative, media, and reporting, the system manages the full workflow in one place, reducing the need for manual handoffs between platforms and teams.

At launch, the platform enables businesses to:

• Discover potential customer segments using AI-generated audience modeling
• Generate and manage ad creatives using AI and existing brand assets, with built-in approval workflows
• Simulate customer response to messaging and creative before campaigns go live
• Develop campaign plans and budget allocations
• Launch campaigns across major platforms, including Google, Meta, TikTok and other channels without switching tools
• Coordinate approvals and campaign setup from a single dashboard

Because the workflow begins with planning and insight, the platform can support a wide range of industries where small teams need to manage growth with limited resources, including retail, CPG, automotive, restaurants, home services, and local businesses. The platform can also support broader marketing decisions, including content and organic strategy, by helping teams understand which audiences, messages, and creative directions are worth pursuing before campaigns go live.

By consolidating the core steps of campaign planning and execution, Clarvos reduces workflow friction, shortens planning cycles, and helps teams move from concept to activation more quickly compared to traditional multi-tool processes. Early internal testing and pilot use have shown meaningful reductions in the time required to prepare and launch campaigns.

SOURCE: BusinessWire

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Samba TV, the global leader in AI-driven media intelligence, and TiVo Ads, a part of leading entertainment technology company Xperi Inc., announced a strategic partnership that integrates Samba TV’s best-in-class analytics and audience targeting capabilities with TiVo’s connected TV (CTV) platform across the world, commencing immediately with the UK.

Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba’s data and analytics to bolster its value to brands and agencies. Samba will serve as a preferred analytics partner to Xperi, providing holistic campaign measurement and audience targeting solutions.

“This collaboration strengthens both Samba and TiVo’s ability to deliver powerful, data-driven solutions for advertisers navigating today’s fragmented media landscape. Clients at major media agencies can now leverage Samba data to precisely target specific audiences across TiVo’s premium CTV inventory, while Samba remains a neutral and independent audience intelligence platform without conflict,” said Ashwin Navin, CEO of Samba TV. “As media consumption becomes increasingly fragmented, brands need an independent partner that can measure campaign performance holistically across all channels and vendors. We are doubling down on what the market needs most — trusted, comprehensive data and measurement that gives advertisers a single source of truth across their entire media plan.”

Also Read: Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

“We are excited to partner with Samba in the UK market combining our valuable and growing CTV inventory with their established managed service advertising business including audience and measurement expertise,” said Matt Milne, President of TiVo Ads. “Together, we can offer brands and agencies a more powerful, data-driven media solution at scale, increasing the value and effectiveness of their CTV advertising efforts.”

Key Elements of the Partnership

The partnership establishes a mutually beneficial framework across several dimensions. Samba TV will serve as a preferred audience, analytics, and data partner to TiVo, providing independent, cross-platform campaign measurement that spans linear TV, CTV, streaming, and digital channels. TiVo will deploy Samba TV as its preferred partner for campaign measurement and audience targeting, ensuring that campaigns running across managed media and TiVo’s CTV inventory are measured with the same rigor and transparency that Samba TV delivers globally.

SOURCE: GlobeNewswire

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fullthrottle.ai^®, a pioneering innovator in first-party data media solutions and AdTech operating systems, announced expanded audio advertising capabilities within its platform. With this update, advertisers can activate audio campaigns across premium streaming, podcast, and digital audio environments through direct publisher relationships, bringing one of the most engaging and fast-growing channels into an easy to use, unified campaign workflow.

Through this expansion, brands can connect with audio audiences during high-attention moments throughout the day, from commutes to on-demand listening, creating a consistent and scalable opportunity to engage listeners across trusted, brand-safe environments. Campaigns are executed within the same platform and workflow used for CTV, display, and other channels, enabling a more efficient approach to media activation, measurement, and optimization.

Through access to first-, second-, and third-party audiences, fullthrottle.ai^® enables advertisers to reach verified households across premium audio environments. With inventory spanning streaming and podcast platforms including industry leader iHeartMedia, brands can extend messaging into moments where consumers are actively tuned in, while maintaining transparency into where campaigns run and how they perform.

Also Read: Commerce Media Tech Partners With IPinfo to Bring Accuracy-First Data Into AdTech

“Audio plays a critical role in how consumers engage with content throughout the day,” said Amol Waishampayan, co-founder at fullthrottle.ai^®. “Through our collaboration with iHeartMedia and other leading publishers, we’re giving marketers a more efficient way to activate these campaigns, reach highly engaged audiences, and connect those efforts directly to broader, measurable business outcomes.”

Key Capabilities of Audio Activation via fullthrottle.ai^® include:

• Premium Publisher Access: Activate campaigns across trusted streaming and podcast environments through direct publisher partnerships.
• Streamlined Activation: Launch campaigns quicky through a one workflow without the need for fragmented buying.
• First-Party Audience Targeting: Reach first-party audiences at the household level using verified intent signals.
• Outcome-Based Measurement: Connect media exposure to real business outcomes with SafeMatch^® attribution.
• Holistic Campaign Management: Execute and optimize audio alongside CTV, display, and other channels within a single platform.

The launch represents the first phase of fullthrottle.ai’s expanded audio strategy, with additional publisher partnerships and marketplace enhancements expected to be announced in the coming weeks.

SOURCE: PRNewswire

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