The News This Week: Martech 360’s Weekly News Roundup Featuring Apple, PlayPlay, Getty Images, Contentstack, TikTok

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Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

Introhive Named To Constellation ShortList For Sales Performance Management

Introhive, the fastest-growing AI-powered sales and revenue acceleration platform, announced the company has been named to the Constellation ShortList™ for Sales Performance Management in Q1 2022.

Unanet Adds New Features To ERP And CRM Platforms To Give GovCon, AE Customers Greater Scalability Amid Fast Implementations

Unanet, the leading provider of project-based ERP and CRM software solutions for the architecture and engineering (A/E) and government contractor (GovCon) industries, released its newest product upgrades.

64% Of Marketers Believe Apple’s Mail Privacy Protection Will Forever Change Email Marketing, According To GetApp

A new GetApp study finds that marketers are expecting significant changes to email marketing strategies in light of Apple’s Mail Privacy Protection (MPP) but still hold misconceptions about how the policy will affect their business.

Marin Software Announces TikTok Integration

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced the ability to optimize TikTok ad campaigns through its flagship MarinOne platform.

In Social Media news this week…

Social Native Acquires Creator Assets From Influence.Co, Further Expanding Its Investment In The Creator Economy

Social Native, a global marketplace providing scalable content solutions for businesses, announced the acquisition of creator assets from Influence.co, a company that runs a professional network designed for influencers. The move will accelerate the expansion of Social Native’s creator marketplace.

PlayPlay Raises $55 Million To Transform The Video Content Creation Process For Enterprise Teams

PlayPlay — an online video creation platform for in-house enterprise teams — announced that it has raised $55 million in a Series B round led by New York-based global venture capital and private equity firm Insight Partners, with participation from Balderton Capital.

In Mobile Technology news this week…

Getty Images And AFP Sign Multi-Year Renewal Of Video Partnership

Getty Images, a preeminent global visual content creator and marketplace, and Agence France-Presse (AFP), a leading global news agency, announced the renewal of their multi-year video partnership.

Vidyard’s Customer Base Surpasses 250,000 Companies As Business Adoption Of Video Messaging Accelerates

Vidyard, the leading video platform for businesses, announced that more than 12.5 million people across 250,000 companies are now using its video messaging and video hosting tools.

In Marketing Analytics news this week…

TrustRadius Presents Demandbase Sales Intelligence Cloud With Coveted 2022 “Most Loved” Award

Demandbase, the Smarter GTM™ company for B2B brands, announces it has been given a “Most Loved” Award by TrustRadius. To determine the winners of this year’s award, TrustRadius analyzed every review collected in 2021, comparing mentions of “love” to the total number of reviews received for each product.

Commvault Introduces Metallic Data Management As A Service (DMaaS) Solutions In Qatar

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, is rolling out its Metallic® Data Management as a Service (DMaaS) solutions in Qatar.

MParticle Reimagines Multi-Year Customer Data Profiles With Launch Of Premium Profile Reengagement Feature

mParticle, the leading enterprise customer data infrastructure company, today announced the release of Profile Reengagement to its suite of premium capabilities. The feature allows brands to maintain a rich and robust profile of its customers over a multi-year time horizon, within mParticle and across 100+ partner integrations.

In Tech Content news this week…

Contentstack Closes Best Year In Company History As Demand For Customer Experience Surges

Contentstack, the leading Agile Content Management System (CMS), announced an impressive close to fiscal year 2022, which ended Jan. 31.

InterTech Announces Apps Deal With Cumulus

InterTech Media, LLC, a global leader in digital content management announced that it will provide its advanced set of mobile Sports Apps to Cumulus Media for 23 of their sports format radio stations.

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