Have you ever found yourself scrolling through social media accounts, getting hooked by a video of a product or service, and then proceeding to check it out? You would have done it more than once, right? That’s the importance of video marketing, in a nutshell.

There’s no denying that traditional marketing methods are less effective than they once were, and those that are succeeding with digital marketing may be skipping out on crucial tactics that could further accelerate growth.

Users are increasingly being targeted with sponsored posts by advertisers while perusing social media sites such as Instagram, TikTok, Facebook, and other similar ones every day. Every day, more picture ads are displayed, mostly as a result of more businesses moving their operations online and more marketers signing up with Facebook each year.

With that being said, let’s know more about the importance of video marketing and why your business is failing without it.

What is Video Marketing?

When a brand creates video material to increase its internet visibility, this is known as “video content marketing.” Although it can also be presented as webinars, courses, live videos, or self-hosted videos, video is typically uploaded on either YouTube or a social network.

When used effectively, video can be a potent tool for brands to communicate their messages to a broad audience. It works with content strategies for both B2C and B2B audiences.

More than 90% of businesses use video as a marketing tool, according to recent surveys by Hubspot, making it a common and advantageous choice for many enterprises. This represents a huge increase from prior years and an all-time high since data tracking began, highlighting the growing significance and importance of video marketing. Additionally, 66% of consumers regard videos as useful sources of information when making purchases, and 86% of marketing professionals use video as a marketing technique.

Importance of Video Marketing: Sureshot Way to Building a Brand

The importance of video marketing is rising as digital marketing trends change rapidly.

By 2023, 86% of companies are reportedly employing video marketing in their marketing strategies, as it continues to gain popularity. This number is steadily increasing infiltrating every sector and business as there are numerous benefits of video marketing.

With an inbound marketing approach, a video may be used to accomplish a variety of goals, including increasing brand awareness and generating leads and sales. Here, we’ll examine the most widespread applications of video marketing, along with facts to support them.

Audience regards video as their new favorite form of content

Online video is viewed by people on average for 19 hours per week.

Video is easy to consume and maybe both enjoyable and instructional. Customers can use it as a great starting place to learn about a good or service.

According to wyzowl, 73% of respondents stated that they would rather watch a short video to understand more about a service or product.

YouTube has seen a 100% year-over-year rise in mobile video usage.

Video content is a great way to attract leads and boost sales

Marketing professionals claim that video marketing helps with lead creation (86%) and that it has a good effect on sales (81%).

The video performs amazingly across a variety of channels because of its extremely interesting structure.

An excellent way to increase engagement is to incorporate video content into your service pages and website.

Ingenious businesses frequently use video to demonstrate their products or services in these markets.

The same holds for social media, where instructional videos or even customer reviews can be used to increase lead generation and revenue.

88% of individuals claim that watching a brand’s video persuaded them to make a purchase.

78% of individuals claim to have purchased, downloaded, or used software or an app as a result of a video.

Video is easily shareable with anyone

Video content is more easily shared with our friends, family, and coworkers since so many of us find it entertaining.

For businesses, the importance of video marketing implies that more customers will notice your brand and your products.

When compared to posts and pages, video content is shared by users 2x as frequently.

53.9% of short-form videos have an average engagement rate.

According to Hootsuite, compared to linked videos, native videos on Facebook receive 10 times more shares.

Tweet engagement on Twitter is 10 times higher.

Video Marketing leads to increased customer retention and fewer unsubscriptions

Since email marketing continues to provide organizations with the highest ROI of any medium, it is still a force to be reckoned with. But did you realize that including video in your emails can increase their impact even further?

Emails can employ video in a variety of ways, such as to welcome new clients with an introduction video or to provide an instructional video on a product they’ve expressed interest in.

Use of videos in marketing helps your content rank first on Google

Videos help businesses with their SEO efforts. Although you must ensure your content is SEO-optimised, leveraging video marketing can help you rank better in Google’s search results.

According to Biteable, using video increases your chances of appearing on Google’s main page by 53 times.

Video is used by 31% of marketers to increase SEO.

According to 60% of marketers, customer acquisition has increased.

The way that Google prioritizes video material for users is best demonstrated through YouTube video previews.

However, it’s important to emphasize that the user must come first while creating content. When attempting to answer a search question, this is basically what Google is looking for.

Video Content is the game changer for credibility and trustworthiness

Through video, businesses may establish more personal and professional connections with their clients. From product demos and virtual tours through “meeting the teams’ and onboarding to explainer videos and how-tos, the importance of video marketing runs beyond the shallow valley.

There are numerous tools available that can help you develop audience trust and position your company as a leader.

According to Statista, about 91% of consumers enjoy watching videos.

Video content is a great way to boost ROI

Video production may seem time- and money-consuming. However, there is a tonne of technology available that enables the quick and inexpensive production of high-quality video.

The quality of your videos and how well your content strategy has been organized will both have an impact on the return on investment you get from your videos. Nevertheless, according to 83% of WYZOwl survey participants, video provides an amazing return on investment.

Use the power of video marketing to retarget audiences

The ability of Facebook to retarget specific video viewers depending on how long they watched a particular piece of video content is a fantastic opportunity for marketers who conduct sponsored video view campaigns. Retargeting consumers without placing a pixel (cookie) on a website is now feasible thanks to a feature that is integrated right into the Facebook Ads Manager platform.

The impact on marketers is enormous. You can display a third video ad to viewers of your second video content and also show advertising to those who have already watched your first video content for a specific amount of time, and repeat the process.

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The use of video in marketing campaigns is highly recommended. More than ever, it is simple for companies to produce and distribute top-notch video content. Since it provides a visual and immersive experience that may seize and hold an audience’s attention, video marketing is effective. Additionally, it enables human interaction and storytelling, which can foster consumer loyalty and confidence in a company.