DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV News Desk Jun 14, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced a partnership with TVision,…
Performance Marketing Vs Digital Marketing: An Overview Aparna M A May 29, 2023 What if you only have to pay for how well an ad performs rather than paying the whole amount irrespective of the outcome? The…
TRG Adopts Attention Metrics With Brand Performance Group PR Newswire May 17, 2023 After launching their "whole human" approach in March, TRG now unites subject-matter experts in paid social, programmatic,…
Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and… News Desk Apr 20, 2023 Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution…
Tinuiti Appoints Performance Marketing Veteran and Industry Leader, Jeremy Cornfeldt, as President PR Newswire Mar 29, 2023 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced the…
DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to… Business Wire Mar 21, 2023 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced that DV’s…
Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities Globe Newswire Feb 22, 2023 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of…
Jacob Loban joins Antenna Group as EVP, Head of Digital and Performance Marketing Business Wire Feb 9, 2023 Antenna Group, an integrated marketing, public relations, and strategic communications agency, announced today that Jacob Loban…
Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement Business Wire Jan 25, 2023 Emplifi, the leading unified customer experience (CX) platform, announced an integration with the visual messaging app, Snapchat.…
Tinuiti Acquires Ampush, Unlocks New Level of End-to-End Performance Social and Creative for Clients PR Newswire Jan 25, 2023 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced its…