Good-Loop Launches Purpose-Powered CTV Ad Format That Rewards Viewers’ Attention With Donations To… Tanvi Dabadgaonkar Oct 28, 2022 Purpose-led ad platform Good-Loop launched a new CTV ad format that rewards viewers’ attention and time with a free donation to…
Instacart Unveils an Enhanced Ad Buying Experience in Ads Manager and Launches Shoppable Video Ads… PR Newswire Oct 20, 2022 Instacart, the leading grocery technology company in North America, announced an enhanced ad buying experience in Ads Manager, the…
IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making… Business Wire Oct 17, 2022 IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index , an initiative…
DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network,… Business Wire Sep 30, 2022 DoubleVerify , a leading software platform for digital media measurement, data and analytics, announced it is working with Best…
Adapex Shortlisted for 2022 AdExchanger Award News Desk Sep 28, 2022 AdExchanger announced this week the finalists for the 2022 AdExchanger Awards. The program, which aims to celebrate excellence in…
NEW CPG STUDY: CTV Devices Account for Over Half of Global Video Impressions in CPG Vertical, Up… PR Newswire Sep 23, 2022 Innovid , an independent advertising platform for delivery, personalization and measurement of converged TV, announced findings…
Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats Business Wire Sep 9, 2022 Emplifi, the leading customer experience platform, released their latest performance insights for Instagram Reels, quantifying the…
HitPaw Video Converter V2.5.0 Unveils Advanced Converting, Editing Features PR Newswire Sep 2, 2022 HitPaw, a company aiming to develop the best digital creation tools, launches HitPaw Video Converter V2.5.0, which brings amazing…
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands Globe Newswire Aug 9, 2022 Kargo announced the acquisition of Ziggeo, a video player and technology company. Ziggeo brings a suite of products to Kargo’s…
Entravision MediaDonuts Partners with Anzu to Bring Award-winning In-game Advertising Platform to… News Desk Aug 3, 2022 Leading digital marketing performance and branding solutions platform Entravision MediaDonuts has entered into a partnership with…