RSLT & TVIQ announce their first CTV media measurement collaboration News Desk Jan 12, 2023 RSLT’s ad fatigue forecasting platform that determines a TV ad’s efficacy—without the use of pixels or trackers—is now available…
Omnicom Media Group and Albertsons Media Collective Partner to Enable Ctv Targeting and Measurement PR Newswire Jan 9, 2023 Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. and Albertsons Media Collective, the retail media arm…
VideoAmp and Warner Bros. Discovery Announce Audience Measurement Agreement Business Wire Jan 4, 2023 VideoAmp announced it has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and…
Allison+Partners Expands Performance+Intelligence Group to Advance Agency Data Offerings Business Wire Dec 21, 2022 Allison+Partners’ Marketing Innovation Team has advanced its industry recognized data solutions by combining existing and new…
Why Attention Is the Ad Metric That Really Matters: An introduction to the future of digital… Rob Hall Dec 19, 2022 It’s no secret that we live in an attention economy. Attention is a finite and increasingly scarce resource. Companies around the…
DV study underscores that Attention-grabbing ads are key to performance, but context is key —… Business Wire Nov 15, 2022 DoubleVerify , a leading software platform for digital media measurement, data and analytics, releases its 2022 ‘Four Fundamental…
Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving… PR Newswire Nov 11, 2022 Innovid Corp., an independent advertising platform for delivery, personalization and measurement of converged TV across linear,…
GumGum Integrates Attention Measurement Into All Contextual Campaigns Globe Newswire Nov 8, 2022 The leader in contextual intelligence, GumGum, announced that advanced attention measurement and optimization will be incorporated…
LiveRamp and Meta Expand Partnership to Power Seamless Activation, Measurement, and Optimization Business Wire Nov 3, 2022 LiveRamp announced an expanded partnership with Meta, enabling marketers to privately and securely use their first-party data to…
DeepIntent Unveils the Fastest Omnichannel Campaign Measurement Tool with Near-Real Time Script Lift… PR Newswire Oct 18, 2022 DeepIntent, the leading healthcare advertising technology company built to improve patient health and business outcomes, now…