Reddit Selects DoubleVerify as First Full Suite Verification & Measurement Partner Business Wire Jun 20, 2022 DoubleVerify will be the first full-service verification provider for Reddit, offering a suite of quality measurement solutions…
DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand… PR Newswire Jun 16, 2022 Matterkind uses DeepIntent Outcomes' patented technology to improve audience quality and script performance DeepIntent, the…
Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement PR Newswire Jun 16, 2022 First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization …
WWT and Accedian accelerate 5G adoption with customer-centric performance assurance PR Newswire Jun 14, 2022 Partnership between World Wide Technology (WWT) and Accedian unlocks new revenue for service providers and enterprises with CX…
Nielsen Impact Score Expands to Deliver New Marketing Performance Insights for Professional Sports… PR Newswire Jun 1, 2022 Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly…
Why Should Businesses Focus More on Tracking Sales Performance Metrics? Krutika Parmaj May 23, 2022 In today's fast-paced corporate environment, data is the key to making wise decisions and succeeding. And when it comes to sales,…
iOS Performance Marketing is Back: Singular’s SKAN Advanced Analytics Provides Accurate D7… Globe Newswire May 19, 2022 Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and…
Lasso Expands Measurement Suite to include OTC Sales Lift Analysis PR Newswire May 17, 2022 Lasso (lassoplatform.io), the world's first and only omnichannel platform for healthcare marketing and analytics, has expanded its…
Adjust Reports 184% Growth in CTV to Mobile App Installs; Unveils CTV AdVision, the Industry’s… PR Newswire May 12, 2022 Amid steady growth in Connected TV advertising, Adjust empowers marketers to analyze the 'assisting power' of CTV Adjust…
LG Ads Solutions to Present at IAB NewFronts Following First Year of Rapid Growth in CTV and… Business Wire Apr 26, 2022 LG Ads Solutions, the connected TV (CTV) and cross-screen media company, announced that following its first year of rapid growth…