VideoAmp Automates Execution of Cross-Platform Campaigns with Acquisition of Elsy to Make Media… Business Wire Apr 20, 2022 Software and data platform, VideoAmp, has acquired media investment optimization provider, Elsy, to further scale and accelerate…
Rockerbox and Pinterest Launch Strategic Measurement Integration Globe Newswire Apr 20, 2022 Rockerbox, the leading marketing measurement platform for DTC brands, and Pinterest, the inspiration to realization platform, are…
tvScientific Launches CTV Performance Advertising Solution for Games PR Newswire Apr 15, 2022 tvScientific (tvscientific.com), the first performance advertising platform built for the connected TV (CTV), announced today the…
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts Globe Newswire Apr 5, 2022 Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier…
SHAREit Amongst The Top 5 Media Sources Driving Non-Gaming Global In-App Purchases In… PR Newswire Mar 24, 2022 SHAREit Group, a global technology company, announced that its digital content sharing and streaming app SHAREit, has been ranked…
Event-led Engagement Platform Airmeet Launches New 360° Analytics to Provide Deeper Data and… PR Newswire Mar 23, 2022 Airmeet, a leading event-led engagement platform, unveiled 'Airmeet 360° Analytics' — a measurement solution intended to track and…
Nielsen and Cox Media Group Reach Multi-Year Agreement for Television and Audio Measurement Services PR Newswire Mar 4, 2022 Agreement to Provide CMG a Broad Range of Nielsen services, including Scarborough, Arianna, Local Media Impact, and more …
Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for… Globe Newswire Mar 4, 2022 Acquisition Expected to Expand Global Market Opportunity and Contribute to Accelerated Revenue Growth in 2022 Innovid, a leading…
Simulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for… Business Wire Mar 1, 2022 Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and…
DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience &… Business Wire Feb 25, 2022 Measurement leaders announce joint product effort to offer advertisers an exclusive cross-platform measurement solution to solve…