LiveRamp Collaborates with Adobe to Enable Omnichannel People-based Targeting and Measurement Business Wire Feb 24, 2022 Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on…
Tinuiti Launches New Omnichannel Performance Influencer Practice PR Newswire Feb 3, 2022 Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands Tinuiti, the largest independent…
WPP’s Gain Theory Named A Leader in Marketing Measurement and Optimization Solutions Globe Newswire Feb 1, 2022 Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester…
Claravine Boosts Content Management with New AI Tools News Desk Sep 25, 2024 Claravine, The Data Standards Company, unveiled new advancements to help marketers harness the value of data standards for content…
Google Revealed the Integration of Netflix’s Ad Inventory into its Display and Video 360… MarTech360 Bureau Aug 26, 2024 Following its May announcement, the company is providing advertisers with enhanced buying options, better insights, and more…
Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV News Desk Jul 18, 2024 Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video)…
AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and… News Desk Jun 18, 2024 AppsFlyer announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media…
Keen Introduces Interpretive AI to Forecasting Tool News Desk Jun 6, 2024 Keen Decision Systems, a next-generation marketing mix SaaS company, announced the launch of a new interpretative AI function to…
Basis Technologies Becomes the First Media Automation Platform to Integrate Pinterest Campaign… News Desk May 8, 2024 Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced another…
MarTech360’S Weekly News Roundup With Optimove, Clinch, Aarki, 6sense, Messagepoint And More! News Desk Mar 22, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…