Amsive Unifies Branding to Reflect Its Audience Science™ Approach News Desk Aug 30, 2023 Amsive, a leading performance marketing agency, announced that all services and channels will now operate under one brand. The…
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI News Desk Jun 23, 2023 Omnicom Group Inc announced a first-mover collaboration with Amazon Web Services to reimagine creativity and accelerate innovation…
DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV… News Desk Jun 20, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of DV…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital… Business Wire May 2, 2023 Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Swaarm launches Advanced Privacy Suite to navigate Privacy changes in 2023 & beyond News Desk Apr 28, 2023 Swaarm, a leading global performance-based marketing platform, announced the launch of its Advanced Privacy Suite (APS). The…
Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division’s… Business Wire Apr 24, 2023 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the appointment of…
MarTech360 Interview With Meggie Giancola, Senior Vice President of Sales, Vericast Tanvi Dabadgaonkar Apr 12, 2023 "Marketing solutions must be agile enough to balance this need for privacy with the capability to understand and activate…
Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the… PR Newswire Mar 1, 2023 Full Circle Insights, a provider of marketing and sales performance measurement solutions that enable B2B marketers to optimize…
Best AdTech Trends in 2024 to Reshape Your Advertising Strategy Aparna M A Jan 20, 2023 Projected for 2025, programmatic ad spending in the U.S. is anticipated to soar to $271 billion, marking a significant $100…
Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New… Business Wire Dec 5, 2022 Accenture has acquired Fiftyfive5, a customer insights and advisory business. The move will strengthen Accenture Song’s ability to…