MarTech360’S Weekly News Roundup With TripleLift, Planoly, Sinch, MGID, Funnel And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Triplelift Launches Global Readiness Scorecard, Showcasing Ai, Retail Media, Addressability And Ctv…

TripleLift, the ad tech platform elevating digital advertising across every screen, launched its Global Innovation Readiness Scorecard, showcasing how marketers in the U.S. and across the globe are prepared for advancements in Retail Media, CTV, addressability and AI. The scorecard determined specific scores on a 100 scale taken through aggregation and analysis of surveyed responses of hundreds of marketers across the U.S., UK, Germany and France. Responses were weighted by 40% familiarity, 40% preparedness and 20% perceived impact, as advertisers need to be prepared and familiar to execute on an innovation, but don’t necessarily need to fully understand the impact upfront.

Carter Launches as Only Privacy-First, AI Powered Platform in AdTech Space

Carter, a first-of-its-kind technology in the Retail Media Network (RMN) space, launches across North America. Carter delivers a cohesive solution for sophisticated audience management, streamlined campaign execution and multifaceted monetization across various industries. In an era where personalized advertising and targeted marketing are pivotal, Carter offers a comprehensive platform and dynamic approach to uniquely position itself as a key disruptor.

Snapchat Boosts Brand Opportunities: Unveils Sprinklr as First Partner Supporting Public Profiles

Sinch Named a Leader in the 2024 Gartner Magic Quadrant for CPaaS for the Second Consecutive Year

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced that the company has once again been positioned as a Leader in the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS).  Sinch views this recognition as proof of their strong Super Network and the breadth of communication channels they offer across messaging, email, and voice, enabling businesses to operationalize CX and engagement.

Nickelytics Completes Strategic Acquisition of On Touch Go, Expanding Footprint into DOOH…

Nickelytics, a leading provider of data-driven advertising solutions, is pleased to announce the successful acquisition of On Touch Go, an innovative advertising platform. This acquisition represents a significant milestone for Nickelytics as it aims to broaden its technological capabilities and market presence in the advertising sector.

On Touch Go, a DSP known for its unique approach to digital marketing by serving geofenced campaigns to audiences in rideshare, has established itself as a notable name in the industry.

MGID Partners With Memorable to Enable AI-Driven Predictive Performance Analysis

MGID, the global advertising platform, has launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis.

Hosted by MGID’s fast-growing platform, the new Performance Prediction Feature will use Memorable’s artificially intelligent (AI) model to estimate creative impact, in line with unique campaign settings and ad design. Providing a granular understanding of likely effectiveness, the solution will make it easy for advertisers to maximize results and minimize wasted spend.

Infobip is again recognized by Gartner as a Communications Platform Leader

Global cloud communications platform Infobip has been named a Leader in the Communications Platform as a Service (CPaaS) market for the second time by analyst firm Gartner in the Gartner Magic Quadrant™ for Communications Platform as a Service 2024. Infobip was recognized for its ability to execute and completeness of vision.

The Gartner report Top 10 Trends in Enterprise Communication Services 2024 notes the growth of GenAI: “The year 2023 saw the rise of generative AI (GenAI) as a major disruptor impacting nearly all technology areas.

Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba

Funnel, the marketing intelligence platform, has announced its acquisition of the marketing measurement company Adtriba. The move expands and enhances Funnel’s product offering, building on its core Data Hub and visualization to offer more advanced marketing analytics and Unified Marketing Measurement (UMM). The acquisition consolidates Funnel’s position as a global frontrunner in marketing intelligence with the company generating more than $50 million in Annual Recurring Revenue (ARR).

Box Announces Powerful Enhancements to Box AI for Intelligent Content Management

Box, Inc., the Intelligent Content Cloud, announced that end user queries in Box AI for Hubs, Documents, and Notes will be unlimited for customers on its Enterprise Plus plan. Box also unveiled a new set of features in Box AI that includes an integration with GPT-4o, support for image and spreadsheet files, and the Box AI for Metadata API.

“AI represents a fundamental shift in how enterprises work with their content, enabling organizations to extract insights from their unstructured data, automate and accelerate critical business processes, and protect their IP in ways that have never been possible before,” said Aaron Levie, Co-founder and CEO of Box.

Gcore Launches Advanced AI Solution for Real-Time Online Content Moderation and Compliance

Gcore, the global edge AI, cloud, network, and security solutions provider, launched Gcore AI Content Moderation, a real-time solution that enables online service providers to automate the moderation of audio, text, and user-generated video content without needing prior artificial intelligence (AI) or machine learning (ML) experience. It enables organisations to improve user safety and ensure compliance with regulations such as the EU’s Digital Services Act (DSA) and the UK’s Online Safety Bill (OSB).

Article Of The Week…..

What Is a Marketing Cloud? Benefits & Components

Marketing CloudBusinesses must master the art of efficiently interacting with clients through a variety of channels and providing tailored experiences in the rapidly evolving digital landscape of today. These expectations are frequently not realized by traditional marketing strategies, which results in fragmented customer encounters and lost opportunities. Nevertheless, cloud-based marketing tools offer a solution. Personalized customer journeys, campaign performance optimization, and marketing process streamlining are all made possible by marketing clouds, which offer an extensive range of tools and functionalities. Let’s learn more about it.

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