ActiveCampaign Acquires WhatsApp Automation Platform Hilos to Empower Businesses with Seamless Cross-Channel Marketing

ActiveCampaign, a leading marketing automation platform, has announced the acquisition of Hilos, a Mexico City-based WhatsApp automation platform. This strategic move will enable ActiveCampaign to offer businesses a powerful, no-code solution for building personalized, conversational experiences on WhatsApp, one of the world’s most widely used messaging platforms with over 2.4 billion users and 200 million active business accounts globally.

This acquisition strengthens ActiveCampaign’s position as the market leader in WhatsApp marketing automation. With WhatsApp serving as a key communication channel, especially for small and medium businesses in Latin America and Europe, and expanding rapidly in North America, this integration offers unparalleled growth opportunities for businesses worldwide.

“Today’s customers have high expectations for real-time, personalized communication, and businesses need automation that matches those needs,” said Jason Vandeboom, Founder and CEO of ActiveCampaign. “By acquiring Hilos, we’re expanding our platform to help businesses build conversational experiences on one of the world’s most popular messaging platforms. This acquisition reinforces our commitment to providing powerful, AI-driven marketing automation across multiple channels to make every marketing experience more relevant and effective.”

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With the addition of Hilos’ technology, ActiveCampaign will enhance its platform with new WhatsApp Messaging capabilities, providing businesses with the tools to:

• Create Personalized Conversations: Easily build WhatsApp automations using no-code tools, allowing businesses to craft unique 1:1 chat experiences.
• Leverage Real-Time Insights: Improve messaging strategies through actionable insights gained from user interactions, ensuring optimized campaigns.
• Centralized Communication Management: Track customer touchpoints across various channels with a unified two-way conversation inbox for streamlined management.
• Increase Team Productivity: Automate repetitive tasks, enabling marketing and sales teams to focus on driving business results.

“We’re excited about the potential of using ActiveCampaign to not only personalize our marketing on WhatsApp, but also to enhance the overall integration between marketing, processes, and sales,” said Richard Batista, Head of Performance at Camesa. “ActiveCampaign will help us deliver personalized, meaningful interactions at scale — creating a unique experience for our customers. We’ve really enjoyed this partnership so far and can’t wait to see what’s next with all the innovation they’re bringing to the platform!”

Seamless Integration for Cross-Channel Customer Experiences

ActiveCampaign plans to integrate Hilos’ advanced WhatsApp automation capabilities directly into its platform in the coming months. This integration will allow users to easily create WhatsApp automations alongside their existing email, marketing, social media, and CRM automations from a single interface. This unified approach ensures businesses can deliver consistent, cross-channel customer experiences.

“We founded Hilos to help businesses connect with customers instantly, using messaging that resonates from the very first interaction—all through WhatsApp. It’s not just about speed; it’s about meeting people where they are, when they’re ready to engage, and making every conversation feel personal,” said Florian Raetzer, Co-Founder and CEO of Hilos. “Now, as part of ActiveCampaign, we’re excited to take this vision even further, empowering businesses to create more connected, meaningful customer experiences. With intelligent WhatsApp automation built directly into ActiveCampaign, we’re bringing together automation, scale, and personalization—helping businesses not only reach their audiences faster but connect with them in more impactful ways than ever before.”