Zillow Group acquires VRX Media to create national photographer network, elevate listing media through ShowingTime+ brand
Zillow Group announced it has closed on the acquisition of VRX Media. This real estate media marketing and services leader is known for its aerial drone photography, virtual staging, 3D tours, high-definition photography and fast-media delivery to clients, which is made possible through the company’s national professional photographer network. Zillow Group will continue to offer VRX Media’s services through the ShowingTime+ software suite.
This acquisition will help fulfill ShowingTime+’s vision of offering elevated listing products and experiences to help agents differentiate their listings and provide better shopping and selling experiences to their clients. Through ShowingTime+ products, Zillow’s aim is to set a higher standard in the industry by bringing new kinds of rich interactive media to more listings.
Also Read: Viewability vs engagement: how advertisers can optimize attention to boost campaign success
“Listing media is a crucial part of selling a home, and we are focused on creating an immersive customer experience that makes listings stand out,” said Jun Choo, senior vice president of ShowingTime+. “With VRX Media, ShowingTime+ will give agents elevated listing products unlike anything available today and will transform the way they prepare and market their for-sale listings.”
Seventy percent of sellers say they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services, and 70% of sellers who included a virtual tour were more likely to receive an all-cash offer1.
VRX’s media services and capabilities will enable ShowingTime+ to provide two new products, Listing Media Services and Listing Showcase, which will be released in 2023. Listing Media Services and Listing Showcase are premium marketing products for listing agents that bring together photography services with high-quality listing media to create beautiful, interactive listings.
SOURCE: PR Newswire
Comments are closed.