Omeda & CredSpark Deepen Partnership & Integration, Making Audience Engagement & Data…
Expanded Partnership to Provide Significant Time Savings and New Audience Engagement & Data Opportunities for Existing Clients…
Browsing Tag
ABM
Truthset Introduces Data-Rated Audiences for Next-Level Marketing Precision
Pioneering solution empowers brands to save on costs, improve audience targeting, and achieve better marketing outcomes.…
VanillaSoft Introduces Email Nurturing to Sales Engagement Platform
VanillaSoft, a leading sales engagement technology company, has announced the introduction of email nurturing into their sales…
Resulticks Launches Genie, an AI Agent to Boost Audience Engagement
New agentic AI eliminates manual inefficiencies, accelerates personalization and delivers real-time engagement at scale…
The Secret Behind Nike’s Martech Stack and Personalized Marketing
Nike has grown from just a sportswear brand. Now, it’s a leader in tech. They use advanced marketing technology (Martech) to…
Madison Logic Launches ABM Certification Program
Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, has launched The ABM Certification –…
Why a Customer-Centric Strategy is the Key to Business Longevity
In today's break-neck and aggressively contested landscape, where expectations of customers are constantly changing, opting for a…
Databook Named Cool Vendor in 2024 Gartner AI Sales
Databook’s platform and agentic workflows simplify and accelerate the challenging process of developing compelling value…
Quora and Bombora Collaborate to Deliver B2B Audience and ABM Targeting Solutions
On December 9, 2024, Quora announced a new partnership with Bombora, allowing business-to-business (B2B) advertisers to target…
Nuance Matters™: Momentum’s New Strategic Offering
On December 3, 2024, Momentum Worldwide, a global experiential marketing agency and part of Interpublic Group, launched Nuance…