IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined…
Browsing Tag
consumer behavior
NIQ Unveils New Brand Identity Reflecting Commitment to the Full View of Consumer Intelligence
NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading…
ICR Hosts Perfect Corp.’s Louis Chen on the Welcome to the Arena Podcast
ICR, a leading strategic communications and advisory firm, is pleased to announce that Louis Chen, Executive Vice President and…
Persado Hails 2023 ‘The Year of Motivation’
Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its…
How to Capture Consumer Attention During Peak Seasonality?
Marketers are always competing for consumer attention throughout the year. Still, the 2022 holiday season, which this year also…
Millennials & Gen-Z Report Social Media as Top Channel for Discovering International Brands…
Global-e Online Ltd., the global leader of direct-to-consumer (D2C) cross border e-Commerce enablement, released the findings of…
What Marketers Get Wrong About the Full Brand Building Funnel
The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…
3 Ways In Which Social Media Largely Impacts Consumer Behavior
Gone are the days when social media was all about conversations and a mode of connecting with people. Today, it is vastly about…
SupportLogic To Host The First Industry Conference Dedicated To Support Experience For Support and…
SX Live will include speakers from Meta, Microsoft, Salesforce, SAP, ServiceNow, Workday, Zendesk and more
SupportLogic,…