GrowthLoop and TransUnion Unite to Optimize Advertising Spend by Boosting Audience Reach News Desk Apr 18, 2024 GrowthLoop, the leading composable customer data platform (CDP) provider, announced a new partnership with TransUnion, a global…
Cadent and Stirista Partner to Make it Easier for Marketers to Target Across Linear, Addressable,… News Desk Apr 17, 2024 Cadent, the largest independent solutions provider for converged TV advertising, announced a partnership with Stirista, the…
Amagi Integrates Intertrust ExpressPlay DRM for Delivering Premium Content to FAST Service Platforms News Desk Apr 17, 2024 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV and Intertrust, the leading digital rights…
Lemma Welcomes Matt Mitchell as Associate Vice President for North America News Desk Apr 17, 2024 Lemma, a frontrunner in the omnichannel SSP arena for emerging media, is excited to welcome Matt Mitchell as its new AVP for, …
PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modeling Capability… News Desk Apr 17, 2024 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership…
Equativ expands the curation offering, increasing addressability in a changing identity landscape News Desk Apr 16, 2024 Equativ , the global, independent adtech company, announced the latest optimizations to Equativ Buyer Connect (EBC), a…
Brightcove Introduces Smart TV SDKs for Roku, Samsung, and LG Devices, Empowering Media Companies to… News Desk Apr 16, 2024 Brightcove, the world’s most trusted streaming technology company, announced the launch of its new player platforms for Roku,…
XR Extreme Reach Announces Addition of Kevin Arrix as Chief Growth Officer News Desk Apr 16, 2024 XR Extreme Reach, a global technology company that powers the creative economy, announced it has appointed industry veteran, Kevin…
Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon News Desk Apr 15, 2024 Amazon said it hired former NBCUniversal ad sales exec Krishan Bhatia as VP, global video advertising. Bhatia will be…
Commerce Canal Establishes Partnership With Streaming Service Advertiser Vibe News Desk Apr 15, 2024 Global eCommerce agency Commerce Canal officially announced an innovative partnership with Vibe.co, a CTV platform providing…