Integral Ad Science Names Sam Cox as SVP of Product Management News Desk Jul 18, 2023 Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Sam Cox as Senior…
How Walled Gardens Triopoly is Boosting Revenue Generation in AdTech Industry Suchita Dey Jul 14, 2022 Walled Gardens in AdTech Walled gardens are closed platforms or ecosystem in which the platform provider has complete control…
Surfside Announces General Availability of Cannabis Advertising Platform in Canada PR Newswire Jul 8, 2022 Canada-based dispensaries and brands can now use Surfside's leading cannabis advertising platform to grow their business…
JCDecaux enters into a strategic alliance with Displayce including a majority stake to make it a… Globe Newswire Jul 6, 2022 JCDecaux SA, the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including…
EMX by Big Village, The Number One Premium SSP Launches Premium Private Marketplaces (PMPs),… PR Newswire Jun 29, 2022 EMX's premium PMPs scored and certified by Jounce Media promote more transparency, making it easy for buyers to activate the…
TPA Digital launches industry-first AdTech Accelerator, TPA Labs PR Newswire Jun 27, 2022 Global digital advertising consultancy, TPA Digital, has announced the launch of a new technical service called TPA Labs. TPA Labs…
LG Ads Solutions Enables Data-driven Planning, Activation, Measurement and Advanced Analytics for… Globe Newswire Jun 21, 2022 Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP Magnite, the world’s largest…
DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand… PR Newswire Jun 16, 2022 Matterkind uses DeepIntent Outcomes' patented technology to improve audience quality and script performance DeepIntent, the…
How Has Demand-Side Platform Changed The Digital Advertising Experience? Alisha Patil Jun 6, 2022 In the past, the process of buying and selling ads was far from today's ease. The online advertising market has evolved,…
Xandr Will Be the First Major DSP To Offer Verity, GumGum’s Accredited Contextual Targeting and… Globe Newswire May 5, 2022 GumGum, a contextual-first global digital advertising platform, announced a partnership with Xandr that will give advertisers an…