Why Settle for Second Best? Embrace First Party Data Alisha Patil Nov 1, 2023 There's this hot topic in the business world right now - 'First party data'. It's become a big deal since data privacy rules came…
Sendbird and LiveRamp Partner to Enable Marketers to Personalize Every Experience by Connecting… News Desk Aug 16, 2023 Sendbird, the global in-app conversations platform with over 300 million monthly active users, today announced a new partnership…
Merkle Announces Availability of Identity Resolution Platform on the Snowflake Data Cloud News Desk Jul 3, 2023 Merkle, dentsu's leading technology-enabled, data-driven customer experience management company, announced at Snowflake's annual…
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI News Desk Jun 23, 2023 Omnicom Group Inc announced a first-mover collaboration with Amazon Web Services to reimagine creativity and accelerate innovation…
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for… News Desk Jun 19, 2023 Circana, formerly IRI and The NPD Group, announced two new media solutions partnerships formed to increase the effectiveness of…
Best AdTech Trends in 2024 to Reshape Your Advertising Strategy Aparna M A Jan 20, 2023 Projected for 2025, programmatic ad spending in the U.S. is anticipated to soar to $271 billion, marking a significant $100…
How to Capture Consumer Attention During Peak Seasonality? Daniel Godoy Dec 1, 2022 Marketers are always competing for consumer attention throughout the year. Still, the 2022 holiday season, which this year also…
ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party… PR Newswire Oct 18, 2022 ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX…
Zero-Party Data: The Most Promising Source of Customer Data Collection Krutika Parmaj Sep 7, 2022 The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…