Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
Clartias Chief AI Officer Rex Briggs to Keynote Possible News Desk Apr 9, 2024 Claritas, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI,…
Amanda Richman Joins Wpromote Board of Directors News Desk Jan 10, 2024 Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors. Richman…
Mediavine Becomes First and Only Publisher to End Muted In-Stream Ad Units PR Newswire Mar 8, 2023 Mediavine, the largest independent full-service ad management firm in the U.S., announced the removal of autoplay and all muted…
IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought… PR Newswire Dec 15, 2022 The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced two new additions to its…
IAB Unveils Reimagined Events Schedule for First Half of 2023 PR Newswire Dec 8, 2022 The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its lineup of events for…
Adjust Reports 184% Growth in CTV to Mobile App Installs; Unveils CTV AdVision, the Industry’s… PR Newswire May 12, 2022 Amid steady growth in Connected TV advertising, Adjust empowers marketers to analyze the 'assisting power' of CTV Adjust…
Krishan Bhatia, President & Chief Business Officer of NBCUniversal, Named Chair of IAB Board of… PR Newswire Feb 8, 2022 Dotdash Meredith's Alysia Borsa Becomes Vice Chair New Board Members Include Top Executives from IPG Mediabrands, Publicis Media,…