Clinch Unveils Unique CTV Creative Performance Insights News Desk Mar 14, 2024 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation…
Don’t Fill a Leaky Bucket! Improve Your Sales Funnel Before Adding More Marketing Budget Maddy Martin Mar 7, 2024 One persistent belief I encounter in my work as SVP of Growth at Smith.ai is the idea that to increase sales, you need to invest…
Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys News Desk Feb 23, 2024 Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…
Marketing Metrics: A Beginner’s Guide [Examples] Aparna M A Feb 15, 2024 Whether you're starting fresh or want to improve your current marketing efforts, understanding the right marketing metrics is key…
Xactly Welcomes Jennifer McAdams as Chief Marketing Officer News Desk Oct 27, 2023 Xactly, the leader in intelligent revenue solutions, announced that Jennifer McAdams is joining the organization as Chief…
Constructor Announces Integration with BigCommerce — Rapidly Powering Product Discovery with… News Desk Jul 19, 2023 Constructor, an AI-powered product search and discovery platform for ecommerce companies, announced the immediate availability of…
Are Your Landing Page Optimization Conversations Taking Flight or Grounded? Alisha Patil May 17, 2023 Imagine this: A plethora of billboards are all around you as you walk through a crowded metropolis, competing for your attention.…
Digital Commerce Executives Mostly Satisfied with Core Organizational Structures, but Struggle to… Business Wire Jul 22, 2022 Despite two and half tumultuous years for digital commerce, retail and brand executives are mostly satisfied with their core…
TVision New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention Globe Newswire May 20, 2022 TVision, the company measuring every second of TV and CTV viewer engagement, announced Ad Scoreboard, an easy-to-use, low-cost,…