Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party… PR Newswire Oct 18, 2022 ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX…
Intentsify Appoints New Chief Product Officer & General Manager, Digital Business Wire Oct 18, 2022 Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, announced a…
MarTech360 Interview With Anudit Vikram, Chief Product Officer, MediaMath Krutika Parmaj Aug 2, 2022 Hi, Anudit, could you walk us through your professional journey so far? I am an engineer by education and started my career in…
Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory… Business Wire Jun 20, 2022 The integration offers advertisers the ability to target segments that align with the highest privacy standards Sourcepoint,…
Cross Screen Media Announces Jackie Vanover as Chief Product Officer PR Newswire May 9, 2022 Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced that Jackie…
Outbrain Expands Leadership Team with New Chief Marketing Officer Globe Newswire Feb 16, 2022 Paul Knegten Brings Extensive Enterprise Experience In Digital Publishing and Advertising to Elevate Outbrain’s Global Brand and…
MediaMath Selects Ocient for Next-Generation Campaign Forecasting on Trillions of Data Records in… Business Wire Feb 11, 2022 Ocient powers significant net new revenue opportunity for leading AdTech demand-side provider, delivering unbeatable price…