Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics… News Desk Oct 17, 2023 Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced the integration of…
MarTech360 Interview With Ashwin, Co-founder and CEO at Samba TV Peter Jul 13, 2023 "95% of all linear ad impressions now reach only half of American television viewers and only 1 of 2 U.S. adults having a…
TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving… Globe Newswire Apr 28, 2023 Samba TV and TikTok released the findings of a first of its kind partnered study measuring the effectiveness of advertising on the…
Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX Globe Newswire Feb 14, 2023 Samba TV, the global leader in television technology powering real-time measurement and omniscreen audience insights, released…
Samba TV and MiQ Reach Multi-year Commercial Agreement Globe Newswire Jan 16, 2023 Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global…
Samba TV Continues Robust International Growth Globe Newswire Aug 11, 2022 Following a year of significant international growth, Samba TV, the global leader in television technology and omniscreen…
Samba TV Announces Significant U.K. Market Expansion and Posts 70% Year-over-Year Revenue Growth in… Globe Newswire May 19, 2022 Samba TV, the global leader in omniscreen advertising and analytics, announced the significant expansion of its U.K. operations…
Samba TV To Debut Industry-First Guaranteed Incremental Reach Capability At Its NewFronts… Globe Newswire May 3, 2022 Company to unveil new approach to ad buying, “FlexFronts”, and feature industry leaders including the CMO of Hyundai and the CEO…
Xandr Enables Multiple TV Currencies for Data-Driven Linear Campaigns Heading Into Upfronts PR Newswire Apr 25, 2022 Xandr collaborates with 605, Comscore, EDO, Samba TV, TVision and VideoAmp to introduce a framework enabling the TV ad market to…
Samba TV Announces Partnership With MediaSquare, France’s Largest Media Marketplace, to Power… Globe Newswire Apr 7, 2022 New alliance with the largest media marketplace ushers in the most comprehensive CTV programmatic alliance in the French market …