Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers
In a world drowning in distractions, engagement is a critical measure of success. Many advertisers have spent years chasing lower…
Browsing Tag
VAB
How Marketers Can Capitalize on CTV and Retail Media Networks
Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…
Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
MarTech360 Interview With Sean Cunningham, President and CEO, VAB
"The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…