MotionPoint Launches MarketFully: A Groundbreaking Parent Brand Introducing the First InContent Marketing™ Platform

MotionPoint, the global leader in website translation technology, announced the launch of MarketFully, a new parent brand designed to redefine how companies approach multilingual and multicultural marketing. MarketFully integrates the strengths of MotionPoint and its recent acquisitions—Key Content and GetGloby—into a unified, powerful platform. While each brand retains its unique identity and core operations, they will now carry the “by MarketFully” endorsement and benefit from shared technologies, innovations, and services, expanding their collective reach and capabilities.

At the heart of MarketFully lies InContent Marketing™, a pioneering category focused on InLanguage, InCulture, and InMarket digital content marketing. This platform enables brands to effectively inform, create, translate, manage, and optimize content, empowering authentic connections with diverse audiences across any language, market, or culture.

What is InContent Marketing™?

InContent Marketing™ embodies the best practices in multilingual and multicultural communications, moving well beyond traditional translation. It supports brands in crafting and executing comprehensive marketing strategies that are driven by business goals, audience insights, cultural relevance, and market-specific language needs.

The approach begins with detailed multilingual and multicultural content intelligence—analyzing market opportunities, audience behaviors, and strategic objectives to determine which content should be originated, adapted, or translated. Leveraging this intelligence, brands produce fresh digital content, tailor translations when appropriate, and strategically distribute content across the most effective digital channels. Performance is continuously monitored, feeding insights back into the cycle to enhance future strategies and deepen audience engagement.

By combining intelligence, content creation, translation, distribution, and performance measurement into a single multilingual strategy, InContent Marketing™ empowers brands to deliver digital experiences that resonate deeply, driving meaningful engagement and scalable growth in any market or language.

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“MarketFully becomes the catalyst to deliver the first purpose-built multilingual and multicultural content marketing platform in the world, the InContent Marketing™ platform,” said Evan Kramer, CEO of MotionPoint and MarketFully. “By bringing together our translation technology, AI-driven transcreation solutions, and multilingual content expertise, we can support brands at every stage of their global and domestic expansion.”

Purpose-Built for Global and Domestic Multilingual Growth

MarketFully is engineered to help brands expand both internationally and within domestic multilingual and multicultural markets. Whether targeting U.S. Hispanic consumers, French speakers in Canada, or diverse audiences throughout Europe, LATAM, and Asia, MarketFully enables authentic, culturally aligned engagement across languages and regions.

Why MarketFully Was Created to Bring InContent Marketing™ to Life

MarketFully addresses a critical gap that simple translation and localization cannot fill—helping brands move beyond isolated translation projects to fully integrated content strategies that deliver measurable business impact. Rather than viewing translation as a one-off task, MarketFully empowers companies to build comprehensive multilingual content strategies that transform localized websites into high-performing digital experiences fueled by culturally relevant and intentional marketing.

“MotionPoint has long made it easy for companies to translate and localize digital experiences,” said Pablo Navascués, Managing Director of Key Content. “But translation alone is not enough. To drive real ROI, companies must use content to increase traffic and conversions, as well as to support their brand and reputation. Most organizations struggle to attribute revenue to translated sites because they do not apply the same marketing intensity and strategic focus. With InContent Marketing™, we’ll help brands close that gap and maximize the full potential of their multilingual digital investments.”

By bringing MotionPoint, GetGloby, and Key Content together under one platform, MarketFully equips brands to fully harness InContent Marketing™—creating, translating, and optimizing content that is authentically InLanguage, InCulture, and InMarket.

Distinct Roles of Each Brand:

• MotionPoint delivers Adaptive Translation™ technology and website localization expertise, enabling seamless, scalable multilingual digital content production and publication.
• Key Content excels in multilingual content origination, SEO, and digital storytelling, crafting new content tailored specifically for each audience. With the technological and operational support of MotionPoint and GetGloby, Key Content’s production speed, reach, and impact are greatly amplified.
• GetGloby offers purpose-built content marketing technology that enhances MotionPoint’s Adaptive Translation™ and Key Content’s offerings, facilitating efficient, culturally precise, and performance-driven localized digital marketing.

Together, these integrated capabilities offer brands a comprehensive solution for intelligence, creation, translation, distribution, and performance optimization—empowering success in multilingual and multicultural markets.

“As MarketFully’s private equity partner, we’re proud to support the vision behind bringing MotionPoint, GetGloby, and Key Content together,” said Richard Erickson, Partner at Lightview Capital. “MarketFully creates a true end-to-end solution for brands looking to lead in an increasingly multilingual and multicultural world.”