Warmly, a leader in AI-driven go-to-market technology, has unveiled its Marketing Ops Agent, a groundbreaking platform that unites AI enrichment and real-time signal monitoring to automatically build, update, and prioritize high-value account and contact lists for marketing teams.

This milestone reflects Warmly’s continued momentum-having grown ARR by 5× since its Series A-and its expanding role as a trusted partner for high-growth organizations such as Workboard, New Relic, and Conversion.ai.

“Traditionally, the process of building a target list can take weeks, and involve stitching together the results of multiple complex tools and constant manual tweaking. And often, the list is already out of date before the end of the quarter,” said Alan Zhao, Co-Founder and CPO of Warmly. “We fix that problem by giving marketers one, easy-to-use tool that builds a real-time list of accounts and people that actually want to buy from you.”

Also Read: Accenture Acquires MomentumABM to Strengthen B2B Marketing and Account-Based Growth Strategies

Breaking Free from “Spray-and-Pray” – Introducing the Lean Pipeline Model

For years, B2B marketing and sales teams have been trapped in a “more is better” cycle-chasing inflated pipeline goals with increased ad spend, outbound volume, and tech stacks, only to face diminishing returns. Conversion rates drop, growth stagnates, and the cycle repeats with even higher targets.

Warmly’s Lean Pipeline approach redefines this mindset. With the Marketing Ops Agent, marketers can shift from pursuing quantity to optimizing pipeline quality-focusing only on high-fit, high-intent accounts that are ready to buy. This results in fewer, but more impactful opportunities and stronger conversion outcomes.

“Warmly sourced leads closed at a 50% higher rate and 30% faster than our other sources,” said Stephanie Armand, Sr. Rev Ops Manager, Qase.

Empowering the “Super Marketer”

The Warmly Marketing Ops Agent is purpose-built for the rise of the “Super Marketer”—a new class of data-savvy, AI-empowered professionals who can drive growth and efficiency at scale. These next-generation marketers are poised to become the $500K+ earners of tomorrow, capable of designing and executing complex, highly targeted omnichannel campaigns that deliver measurable results.

By leveraging AI tools like Warmly, Super Marketers can single-handedly generate 75% or more of a company’s total pipeline while improving operational agility and precision.

“The Super Marketer will become the most valuable asset of high-growth organizations,” said Maximus Greenwald, Co-Founder and CEO of Warmly. “Our platform empowers these professionals with the tools they need to identify and convert the right opportunities, and transform marketing into their company’s primary revenue driver.”

AI-Powered Efficiency That Drives Measurable Impact

In today’s AI-first landscape, pipeline quality has become the ultimate competitive advantage. Warmly’s AI Marketing Ops Agent gives marketing teams the power to operate with precision-reducing wasted spend, increasing efficiency, and accelerating conversion rates.

“Since using Warmly our CPL dropped 40% and our average ACV doubled,” said Charles Fox, Demand Generation Manager, Tovuti.

With the launch of its Marketing Ops Agent, Warmly is not just introducing a new platform—it’s redefining how B2B marketers build, manage, and measure growth, setting a new standard for intelligent, lean, and high-performance pipeline generation in the AI era.

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Qualified, the leader in agentic marketing, announced Piper for Demandbase. With this integration, Demandbase customers can tap into the power of agentic marketing and use Piper, the #1 AI SDR agent, to autonomously convert their most coveted target accounts into pipeline. For Demandbase customers, this partnership is proven to not only boost pipeline but also maximize their Demandbase investment.

With Piper for Demandbase, Piper serves as an AI SDR superagent that instantly and intelligently engages buying groups across a marketer’s most important channels: the website and the email inbox. Hundreds of joint Demandbase and Qualified customers, including Epson America, Braze, SentinelOne, Bloomreach, and Crunchbase are already leveraging Piper for Demandbase to supercharge their account-based efforts and accelerate pipeline growth:

“We’re creating almost twice as many qualified opportunities this year, and Piper is a huge part of that success,” says Denisa Halandova, Marketing Operations Lead at Bloomreach.

Also Read: Accenture Acquires MomentumABM to Strengthen B2B Marketing and Account-Based Growth Strategies

“Piper is amazing on the front lines. Now our reps can focus on visitors from high-priority accounts,” says Hannah Jordan, Director of Digital Marketing at Demandbase.

Piper for Demandbase Use Cases

Piper the AI SDR Agent works across key use cases, serving as the perfect payoff for Demandbase customers and maximizing their Demandbase investment:

• Piper engages target accounts in face-to-face conversations on your website: When an ICP buyer lands on your website, Piper combines Demandbase insights with contextual data to initiate personalized, 1:1 conversations. She meets accounts in the moment to accelerate their path from interest to conversion.
• Piper surfaces relevant marketing offers to nurture target accounts through the funnel: Whether it’s over email or live chat, Piper can assess key criteria like ABM tier, buying stage, or topics of interest, then present the most relevant content to keep the target account engaged with your business.
• Piper discovers and qualifies net-new ICP accounts to uncover hidden pipeline: When a buyer arrives on the website who isn’t on your target account list, Piper taps into Demandbase to see if they fit your ideal customer profile, then quickly determines whether they’re qualified and books time.
• Piper delivers seamless omnichannel ad campaign experiences: Targeted ad campaigns are integral to any account-based marketing strategy. When a buyer from a target account clicks through an ad campaign, Piper is ready to meet them on the website with a personalized greeting.
• Piper keeps account owners informed of target account fluctuations: Effective ABM campaigns require intense coordination across teams. With Slack, Piper can collaborate with target account owners to keep them informed of notable events and identify their next best action.

SOURCE: BusinessWire

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Accenture has acquired MomentumABM, a UK-based growth consultancy recognized for advancing account-based marketing (ABM) strategies and driving measurable results for global B2B enterprises. MomentumABM will join Accenture Song, the world’s leading tech-enabled creative group, enhancing its ability to help B2B marketing leaders transform customer engagement in an increasingly competitive, digital-first environment.

Founded in 2011, MomentumABM specializes in end-to-end B2B marketing advisory services, spanning growth strategy development, operating model design, capability building, and program execution. With around 90 specialists in London and Boston, the consultancy has built a strong reputation for helping technology, B2B services, and financial organizations optimize commercial strategies, align sales and marketing teams with buyer insights, and unlock long-term growth. Its expertise was further expanded through the acquisition of ITSMA in 2018.

“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa. “MomentumABM is an essential part of this transformation, and together, we will work with clients to redesign operating models, develop future-oriented capabilities, and help our clients grow by becoming more relevant for B2B customers.”

Also Read: Madison Logic Launches ABM Certification Program

“MomentumABM’s approach is aligned with our vision of the future of B2B growth,” said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa. “Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team and to bring their capabilities, and best practices to support our clients.”

“Marketing leaders face rising pressure to deliver growth against a backdrop of heightened client expectations. At MomentumABM, we’ve helped leaders adapt to buyer complexity, set new standards for market engagement, and drive marketing-wide transformation. By joining Accenture Song, we will bring together our B2B marketing expertise and innovation in account-based marketing with Song’s global scale, broader customer reinvention capabilities, and AI investments. This combination enables us to help clients define and scale strategies, strengthen operations, and pursue client-centric growth,” said Alisha Lyndon, CEO and founder of MomentumABM.

MomentumABM brings with it a portfolio of proprietary frameworks and insights, including the ABM Adoption Framework, decision-support methodologies for B2B marketing, and its Customer Buying Index (CBX)—a benchmark based on research with global C-suite decision-makers. The consultancy also holds the Global Marketing Excellence Awards and offers a globally recognized Account-Based Marketing certification program.

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Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced a new integration with Convertr, the global Lead Management Operating System, to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure quality engagement driven from their ABM strategy.

“We are excited to join forces with Convertr to drive smarter lead management processes across marketing and sales workflows,” said Liz Ronco, SVP of Product at Madison Logic. “With this partnership, we’re helping brands and agencies alike to drive meaningful growth by improving lead quality assessment, accelerating pipeline velocity, and maximizing the ROI of every dollar spent on content syndication.”

The combined Madison Logic and Convertr offering represents the following benefits:

• Actionable Buyer Insights: Unlock real-time intent insights from Madison Logic to refine outreach strategies, ensuring enterprise teams connect with prospects at the right time with the right message.
• Workflow Efficiency: Convertr’s rules engine helps route, validate, and enrich incoming data, reducing manual steps and improving data quality at scale.
• Increased Transparency: The connection provides marketers with a clear view of how leads are sourced, qualified, and delivered across the ABM journey.

Also Read: AdDaptive Intelligence Expands AI Advertising Capabilities

This integration is part of Convertr’s growing ecosystem of over 45 data and tech integrations built to help marketers connect the tools they rely on and drive faster, cleaner lead flow.

“We’re excited to expand our ecosystem to include Madison Logic,” said Emma Bowkett, CEO of Convertr. “By making their data products available via API, enterprise brands can now seamlessly connect and receive high-value engagement and intent signals in real time—supporting faster decision-making, cleaner handoffs, and more effective campaign execution.”

SOURCE: PRWeb

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Expanded Partnership to Provide Significant Time Savings and New Audience Engagement & Data Opportunities for Existing Clients and New Prospects.

Omeda, the leading audience engagement platform for audience-driven businesses, has deepened its 8-year partnership with CredSpark, the leading interactive content toolset for audience engagement and learning, for the benefit of its current and future clients.

Starting in June, Omeda clients will be able to leverage CredSpark’s sophisticated form tools and interactive content generation capabilities directly within their Omeda accounts. Clients will be able to create and deploy CredSpark’s question-based content (including quizzes, surveys, polls) as part of their Omeda workflows.

Even better, first-party audience data, such as demographics and behaviors, will seamlessly sync in the background between the systems. Clients will be able to create audience questions in either platform and have them sync between the two, leveraging both firms’ AI-powered features in the process. In turn, this will help publishers both grow subscriber numbers and deepen the insights on each subscriber.

Also Read: Truthset Introduces Data-Rated Audiences for Next-Level Marketing Precision

“To grow and monetize audiences today, media brands need to engage intelligently and capture actionable data at every step,” said James Capo, CEO of Omeda.“Our deeper integration with CredSpark makes that possible—clients can now build interactive experiences that generate first-party insights and activate them instantly within Omeda. This partnership gives marketers and audience teams more power, without more effort.”

Along with launching the front-end and deeper back-end integrations, CredSpark and Omeda have expanded their distribution partnership, enlarging the universe of media brands that can access CredSpark’s tools and features.

“Omeda’s been our strongest media partner for many years, and collectively we serve hundreds of brands representing tens of millions of high-value audience members. We’re now making CredSpark’s enhanced, tightly-integrated toolset available for license directly from Omeda. Now both large and niche media brands can gain an edge in this disrupted media landscape.” said Lev Kaye, Founder and CEO of CredSpark.

SOURCE: EIN Presswire

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Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, has launched The ABM Certification – Essentials, a comprehensive training program designed to equip B2B marketing teams and agencies with the skills needed to implement data-driven, multi-channel ABM strategies effectively. This interactive course empowers marketers at all experience levels to identify and prioritize high-value accounts, enhance engagement through personalization, and drive measurable pipeline and revenue impact across their organizations.

Addressing the Growing Demand for ABM Expertise

A recent survey of more than 300 marketing and advertising leaders conducted by The Harris Poll on behalf of Madison Logic found that nearly 70% are actively seeking new strategies to drive revenue in today’s increasingly complex digital advertising landscape. Madison Logic’s platform-agnostic ABM Certification is designed to address this demand, offering a deeper understanding of core marketing principles that lead to sustainable, long-term success.

Also Read: Full Circle Insights Launches ABM Performance Tracking Solution

What Participants Will Learn:

• Data-Driven ABM – How to leverage intent data for precise audience segmentation and deliver personalized campaigns that maximize engagement.
• Multi-Channel Execution – Strategies to integrate Content Syndication, Display, LinkedIn Ads, and Connected TV (CTV) into a cohesive ABM approach, with future course updates expanding to include emerging channels like podcasts, webinars, and events.
• Performance Measurement – Best practices for aligning with sales teams and identifying key metrics to accurately assess ROI and campaign success.

A Certification Designed for Today’s Marketers

“With the challenge of engaging prospects becoming increasingly more difficult, marketers need to take advantage of the most recent learnings and the latest tools to remain competitive,” said Keith Turco, CEO of Madison Logic. “Our new certification program equips today’s marketing leaders with the knowledge to adapt, execute, and ultimately advocate for more holistic—and perhaps experimental—campaigns to gain learnings and ultimately optimize to drive better results.”

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In today’s break-neck and aggressively contested landscape, where expectations of customers are constantly changing, opting for a customer-centric strategy is no longer just a good idea; it is vitally important for survival. It is the compass guiding businesses towards eco-friendly growth, stronger ties, and ultimately, long-lasting success.

Think of your business as a tree. A customer-centric strategy is the fertile soil that supports its roots, allowing it to face adverse weather, accommodate seasonal alterations, and grow steadily over time. This article explores the remarkable impact of prioritizing customer needs, knowing about why it’s the key to thrivingin the current marketplace.

Understanding the Essence of Customer-Centricity

Customer-centricity goes further than just providing a satisfying customer experience. It is an all-inclusive approach that filters through every element of your business, from  development of products, marketing to sales and support. It’s about having a proper understanding of your customers, being prepared for their needs, and consistently surpassing their expectations.

At its core, a customer-oriented strategy involves:

• Deep Customer Understanding: Investing time and resources to truly perceive your customers’ needs, likings, concerns, and motivation factors. This includes collecting data through surveys, feedback forms, social media listening, and interview sessions, and then evaluating this data to achieve practical takeaways.
• Personalized Experiences: Customizing your products, services, and interactions to meet the particular requirements of customers. This involves tailored suggestions, customized offers, or anticipatory assistance based on buyer behavior and preferences.
• Empowered Employees: Empowering your team with knowledge, tools, and the drive for outstanding service. This includes training on the art of customer interactions, inspiring them to tackle concerns head-on, and cultivating a culture that puts customers first.
• Continuous Improvement: Customer feedback is your hidden gem for achieving success. Relentlessly measure satisfaction to elevate products and services. Actively seek critiques, keeping an eye on crucial metrics. Think along the lines of Net Promoter Score (NPS) and customer churn rate. This treasure trove of insights will help pinpoint your weak spots. Embrace a culture of continuous improvement and adaptability for lasting growth.

The Benefits of a Customer-Centric Approach

Opting for a customer-centric approach generates a variety of advantages that are instrumental in continuity of the business:

• Increased Customer Loyalty: When customers feel valued and appreciated, they are liable to become loyal customers and ambassadors of a particular brand. Loyal customers are less worried about the prices, more lenient towards casual mistakes, and more likely to refer your business to others.
• Improved Customer Retention: It costs notably more to procure a new customer than to hold onto an existing one. By prioritizing client satisfaction, you can increase retention and build a loyal customer base that contributes to sustained income expansion.
• Enhanced Brand Reputation: A favorable impression on the customer often turns into positive testimonials, social media mentions, and word-of-mouth referrals, all of which contribute to a reputed brand image. A reputable brand image attracts new customers, builds trust, and sets you apart from competitors.
• Increased Revenue and Profitability: Regular customers spend more, recommend a new client, and need less assistance, leading to higher revenue and profitability.
• Greater Employee Engagement: When employees feel authorized to deliver phenomenal customer service, they are more occupied, motivated, and productive. This leads to a more collaborative workplace, increased employee retention, and refined customer relations.
• Stronger Competitive Advantage: In today’s competitive scenario, customer experience is a distinguishing feature. By constantly surpassing the expectations of customers, you can build a dedicated clientele and be exceptional.

Also Read: Lead Intelligence Metrics: What You Need to Track

Customer-Centricity in the B2B Landscape

While often associated with B2C companies, customer-centricity is equally important for B2B marketers. In the B2B world, where relationships are often complicated and include multiple interested groups, a customer-centric approach can be a defining characteristic.

Here’s how you can influence customer-centricity being a B2B marketer:

• Develop deep buyer personas: Go beyond primary demographic information and firmographics. Understand the complexities, goals, and inspirations of your ultimate customer profiles. Conduct extensive interviews and surveys to extract key points about their decision-making process and areas where they face obstacles.
• Create personalized content: Personalize your content creation approaches to address the specific needs and interests of your target customers. Develop white papers, case studies, webinars, and blog posts that offer relevant information and solutions to their challenges.
• Foster collaboration and communication: Develop strong bonds with your clients through direct communication and collaboration. Provide devoted account managers, offer customized attention, and actively seek feedbacks to make sure their requirements are being fulfilled.
• Leverage customer data and analytics: Keep tabs on customer engagement and feedback to gain increased insights about their demands and desires. Use this data to tailor your marketing strategy, upgrade your sales strategy, and elevate customer contentment.
• Build a customer-centric culture: Make sure that every member from the team, from marketing and sales to product development and customer support, understands the significance of giving central focus to customers. Develop a collaborative workspace, with an empathetic and proactive customer service.

By opting for a customer-centric approach, B2B marketers can build stronger connections with their clients, bolster customer relationships, and be the driving force for conitnous business development.

Examples of Customer-Centricity in Action

Many thriving industries have opted for customer-centricity as their guiding principle, including it into their operations and culture. Here are a few examples:

• Amazon: The e-commerce giant is largely known for client retention, consistently innovating to enhance customer experiences, from tailored suggestions and one-click ordering to trouble-free returns and 24/7 customer support.
• Zappos: The online shoe retailer established its name on exceptional customer service, encouraging employees to go above and beyond to charm customers, offering free shipping and returns, and building a unified company culture focused on positive customer experience.
• Netflix: The streaming service uses data and analytics to customize suggestions, offering a vast library of content tailored according to individual viewing preferences, and constantly progressing to upgrade the user experience.
• Salesforce: The leading CRM provider keeps customer satisfaction at priority, offering a comprehensive collection of tools and resources to help businesses nurture client relations, accommodate according to particular needs, and foster repeat business.

Measuring the Success of a Customer-Centric Strategy

To measure the effectiveness of your strategy, keep track of core metrics like:

1. Net Promoter Score (NPS): Measures customer loyalty and probability of recommendations
2. Customer Satisfaction Score (CSAT): Evaluates how well your business meets the expectations of customers
3. Customer Lifetime Value (CLV): Measures the overall revenue a customer brings during their lifespan
4. Churn Rate: Observes the rate at which customers terminate the business with you

The Long-Term Vision: Customer-Centricity as a Catalyst for Growth

Imposing a client-centric approach is not just about upfront advantages; it’s about building a sustainable business that can thrive in the long run. By giving primary focus to customers, you create a constructive feedback cycle:

• Happy Customers lead to stronger commitment, retention, and advocacy
• Loyal Customers contribute to growth in revenue, profitability, and brand image
• Strong Brand Reputation engages new customers, enhances competitive edge, and cultivates employee involvement.
• Engaged Employees deliver superior customer experiences, further strengthening customer commitment and propelling business growth.

This cycle creates a self-sufficient ecosystem where customer-centricity drives constant improvement, innovation, and enduring success.

conclusion

In today’s customer-focused market, a customer-centric strategy has transformed into a necessity. It’s the starting point upon which businesses build relationships that last longer, promote commitment, and maintain steady expansion. By getting a clear understanding about your customers, anticipating their needs, and consistently outperforming their standards, you can create a business that not only outlives but sustains in the face of unpredictable market dynamics.

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Full Circle Insights announced the launch of ABM Performance, an account-based marketing tracking solution native to Salesforce. The launch of ABM Performance will align sales and marketing teams to enhance ABM strategies.

ABM Performance provides a holistic view of person-level and account-level data in Salesforce by integrating with ABM intent tools. This feature will make it easier for marketing and sales teams to make data-driven decisions on high-value accounts that drive growth.

“For too long, marketers have struggled with the critical role of sales adoption in ABM success. Full Circle ABM Performance will align sales and marketing teams and empower them with a shared framework rooted in the Forrester Revenue Waterfall,” said Jacek Materna, CEO of Full Circle Insights. “This alignment ensures every account’s journey is visible, actionable, and drives results,”

Also Read: Databook Named Cool Vendor in 2024 Gartner AI Sales

Built around the Forrester Revenue Waterfall methodology, ABM Performance aims to provide clear, actionable insights for ABM strategies so teams can identify and address gaps, accelerate pipeline velocity, and create a seamless buyer journey.

Uniquely, Full Circle Insights tracks, stores and leverages historical data natively in Salesforce. This means B2B marketers can compare ABM funnel metrics from one period of time to another to optimize marketing spend. Full Circle ABM Performance users will be able to take advantage of integrated intent data from providers such as Bombora, Demandbase, and 6sense to accurately track campaign attribution and account activation from target account selection to closed/won deals.

“ABM isn’t just about targeting the right accounts. Success demands that sales teams are fully engaged and equipped with data they can act on,” stated Materna. “ABM Performance ensures that marketers and sales professionals work hand-in-hand to close deals faster and smarter”.

SOURCE: EIN Presswire

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