Multiply has emerged from stealth with $9.5 million in funding to introduce a new approach to digital advertising-Self-Learning Advertising. The round was led by Mayfield, with participation from Sorenson Capital, alongside notable industry leaders including Max Mullen and Josh Woodward.

Positioning itself as the first AI-native media agency built specifically for B2B organizations, Multiply is tackling a long-standing challenge in digital advertising: performance decay. Traditional campaigns often lose effectiveness soon after launch as creatives become stale and audience engagement drops-a phenomenon the company refers to as “decaying ads.”

Multiply’s Self-Learning Advertising model addresses this issue by continuously optimizing campaigns using internal business data. By leveraging insights from sales conversations, CRM systems, and pipeline outcomes, the platform dynamically refines messaging, targeting, and creative elements-ensuring campaigns improve over time rather than decline.

Early customer results highlight significant business impact. Across its client base, Multiply reports a 300% to 500% increase in sales pipeline generated through advertising. Companies leveraging the platform have also seen improvements in lead quality, campaign velocity, and overall marketing efficiency.

Also Read: Anoki and Amagi Launch Scene-Level AI Ads to Transform In-Content CTV Advertising

Multiply Co-Founder & CEO Matt Jayson explains that “Modern companies already have all the data needed to create radically better ads. Sales conversations, CRM systems, and pipeline outcomes reveal exactly why customers buy – yet those insights rarely make their way into ad campaigns fast enough.” Today, Multiply focuses on Google Search and LinkedIn advertising, connecting directly to performance data and customer insights to generate high-impact, conversion-driven campaigns.

Founded by Matt Jayson, formerly of Google and Brex, and Ashish Warty, previously SVP of Engineering at HackerOne, the company combines deep technical expertise with hands-on marketing execution. Unlike traditional SaaS platforms, Multiply operates as a hybrid model—blending proprietary AI technology with experienced media strategists to deliver high-speed, high-impact campaign execution.

At the core of Multiply’s platform is a suite of specialized AI agents designed to optimize every aspect of advertising performance. These include a Customer Insights AI Agent that extracts real customer language from sales calls, an ICP Agent that refines targeting based on closed-won deals, and a Quality Score Agent that continuously improves keyword and copy alignment. Additional agents focus on creative design, refreshing visuals regularly, and running hundreds of A/B tests to identify top-performing variations.

Ashish Warty, Co-founder and CTO of Multiply, describes, “Together, these systems allow Multiply to iterate faster than any traditional agency model.”

To ensure quality and compliance, Multiply combines AI automation with human oversight. Campaigns are managed in alignment with brand guidelines and regulatory requirements, allowing businesses to scale efficiently without compromising on brand safety.

“Brand safety is paramount,” explains Warty. “Every campaign includes human oversight from experienced media buyers, and we work within each customer’s brand and compliance requirements. We move as fast as their teams and systems allow.”

While the company initially focuses on established channels such as Google and LinkedIn, its infrastructure is designed to support emerging AI-driven advertising ecosystems, including conversational and generative platforms.

“There is a major shift happening in the $50B B2B advertising market,” said Patrick Salyer, Partner at Mayfield and Multiply board member. “Service-as-Software is redefining how companies grow, and Multiply has built the first AI model for B2B advertising. Instead of static campaigns managed manually, Multiply has become a compounding growth engine for every company it partners with.”

Looking forward, Multiply has plans to grow into a full-fledged omnichannel advertising platform that will allow B2B businesses to manage their campaigns across various channels using a single system. This means that they are poised to be at the forefront of the next generation of AI-fueled innovation in advertising technology.

Having started off on a strong note and having a clear idea of where they are headed, Multiply is revolutionizing the way B2B businesses approach digital advertising, creating campaigns that are not only improving themselves but are doing so as growth engines.

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The Advertising Specialty Institute^®, the leading authority in the $27.7 billion promotional products industry, announced that Ashish Mittal has been named chief executive officer, effective April 1. He succeeds longtime President and CEO Timothy M. Andrews, who is retiring March 31 after 23 years leading the company.

Mittal will assume leadership of ASI as the Cohn family continues its long-term stewardship of the business. Third-generation siblings Matthew Cohn and Stephanie Cohn Schaeffer now serve as co-chairs of the ASI board, while longtime Chairman Norman Cohn transitions to the role of chairman emeritus.

Mittal brings extensive experience building and scaling technology-driven companies that power large marketplace networks. He also grew up in a family business, giving him firsthand appreciation for entrepreneurial communities like the promotional products industry.

Also Read: Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Most recently, he served as president and chief operating officer of Sticky.io, a subscription management and payments technology platform, where he previously held the role of chief revenue officer and later led operations, product development and go-to-market strategy while introducing new AI-powered products and driving significant growth.

Earlier in his career, Mittal held leadership roles at Gopuff during a period of rapid expansion and at ShopRunner, where he helped build a two-sided commerce network connecting major retailers with millions of consumers.

“In Ashish, we found a leader with the experience, judgment and energy to guide ASI into its next chapter,” said Matthew Cohn, co-chair of ASI. “He understands how technology platforms grow and how marketplace networks create value for both sides.”

Stephanie Cohn Schaeffer, co-chair of ASI, said Mittal’s technology and operational background will help the company continue expanding its role in the promotional products industry.

“Ashish combines operational discipline with entrepreneurial thinking,” she said. “His experience building innovative platforms and leading complex organizations will help ASI continue evolving while remaining focused on serving the needs of the industry.”

Mittal said he was drawn to ASI because of its leadership role in the promotional products industry and the strength and resilience of the market.

“ASI plays a unique role bringing promotional products suppliers, distributors and decorators together through technology, insights and community,” Mittal said. “I’m honored to join ASI and build on the strong foundation already in place.”

SOURCE: PRNewswire

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Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution.

Vocento is the number one media group in the regional press market in Spain. Its publishing portfolio includes the national newspaper ABC, eleven regional newspapers, several local digital publications, magazines, and a news agency. With more than 160,000 digital subscribers and over 25% share of the regional press market, Vocento is recognised for its high-quality journalism and trusted environments for advertisers.

As a premium publisher with a highly engaged audience, Vocento aimed to increase the value of its advertising inventory while maintaining strong standards in user experience and site performance. The team prioritised partners capable of delivering incremental demand and new advertising budgets without adding complexity to its ad stack.

“We look for partners who can bring unique demand and add measurable incremental value without introducing complexity or impacting user experience,” said Lydia Torralbo, Product and Digital Advertising Director at Vocento.

Also Read: YMH Studios Partners Magellan AI for Free Ad Attribution

Incremental Demand Without Stack Complexity

Through Opti Digital Demand Hub, Vocento introduced an additional demand layer designed to increase the value of its inventory by accessing premium, incremental demand.

Demand Hub connects publisher inventory to premium brands and Private Marketplace (PMP) deals, operating alongside existing demand sources without requiring structural changes to the advertising setup. This enables publishers to expand demand sources without introducing additional technical complexity.

Vocento also adopted Opti Digital’s high-impact social display formats, designed to capture user attention within standard IAB ad placements. These formats deliver strong engagement while maintaining the performance and layout stability required by premium publishers.

Attention-Based Monetisation

Demand Hub leverages an AI-powered model that predicts user attention at the impression level. This approach allows inventory to be valued based on expected engagement rather than solely on impression volume.

Ads are triggered only when placements enter the user’s viewport, maximising viewability while avoiding unnecessary ad delivery. Carousel-style formats enable multiple creatives to be displayed within a single ad slot, increasing engagement without adding technical complexity to the page.

“Opti Digital’s high-impact social display ad format delivers the level of engagement advertisers are looking for, and the high eCPMs provided the revenue uplift we needed without compromising our brand standards,” added Lydia Torralbo.

Driving Sustainable Publisher Growth

Following implementation, Demand Hub ranked among the top three revenue-generating bidders across Vocento’s connected ad placements.

The integration led to increased revenue and higher eCPMs without the need to add more ad units to the page. By introducing exclusive premium demand and high-attention campaigns often absent from standard programmatic channels, Demand Hub enabled Vocento to generate more value from its existing inventory.

This collaboration demonstrates how premium publishers can strengthen monetisation strategies by combining high-quality environments, attention-driven formats, and curated demand, without compromising audience trust or editorial integrity.

“Sustainable monetisation today depends on protecting site performance and user experience while giving brands access to high-quality environments,” said Magali Quentel-Reme, CEO at Opti Digital. “Our goal is to align these priorities and create value across the entire ecosystem.”

SOURCE: AccessNewswire

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YMH Studios announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for every advertiser and agency running campaigns across the YMH Studios network. Effective immediately, attribution coverage across audio (RSS/Megaphone), Spotify streaming, and YouTube video is included as a standard benefit of any campaign, no minimum spend, no category restrictions, no additional negotiations required. YMH Studios covers all attribution costs.

The move addresses one of the most persistent friction points in podcast advertising. Over the past two years, advertisers and agencies have increasingly pushed publishers to absorb attribution costs, a dynamic that has complicated deal closes, CPM negotiations, and renewal conversations across the industry. Networks have addressed it campaign by campaign. YMH Studios is the first to resolve it at the network level: all shows, all platforms, all partners, with no conditions attached.

“Attribution costs have become a line-item negotiation on too many deals. We decided to solve that problem once, for all of our partners, across the entire network,” said Alan Abdine, Head of Ad Revenue & Partnerships at YMH Studios. “Streaming and video measurement has its realities, we’re not ignoring them. We’ve invested in the best available solution for every environment and made the entire package free for every buyer. That’s what makes this different, and that’s how we operate.”

Also Read: Anoki and Amagi Launch Scene-Level AI Ads to Transform In-Content CTV Advertising

YMH Studios is an Austin-based comedy podcast network and production company founded by actor, comedian, and entrepreneur Tom Segura, operating exclusively on Megaphone with full Spotify Podcast Platform enrollment across its catalog. The network generates approximately 430 million impressions annually, roughly 36 million per month across all platforms, with approximately 24 million per month from new episodic content alone. Eighty-two percent of network consumption is video, across Spotify streaming and YouTube.

As podcast advertising expands across audio, streaming platforms, and video, advertisers and agencies expect consistent performance measurement across every environment. Under the partnership, Magellan AI delivers a distinct attribution signal for each distribution platform. Using tailored measurement approaches for RSS audio, Spotify streaming, and YouTube video, Magellan AI combines those signals into unified cross-channel attribution rooted in real user behavior. Attribution windows, credit models, and household matching parameters are all configurable per campaign, and conversion-level reporting is available to both publishers and advertisers for independent verification.

“Advertisers and publishers both benefit from performance measurement built on directly observable data, rather than modeling alone,” said Jim Ballas, GM of Measurement at Magellan AI. “We’re proud to partner with YMH in prioritizing accuracy, transparency, and consistent access to performance insights across all major podcast and streaming video platforms.”

The partnership also speaks directly to a persistent challenge in Spotify streaming advertising. Agencies and brands have long cited the absence of traditional RSS pixel tracking on Spotify as a barrier to committing to SPP inventory. Magellan AI’s tagging methodology provides a direct attribution signal for SPP campaigns, not a modeled estimate derived from the audio side of the same show. YMH Studios’ position is that the “you can’t measure Spotify” objection is solvable with the right tools and the willingness to invest in them.

SOURCE: BusinessWire

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Anoki and Amagi have launched In-Scene Ads, which is an innovative ad solution that leverages Anoki’s ContextIQ technology and the company’s suite of in-content ad solutions for Free Ad-supported Streaming TV (FAST).

The integrated solution leverages Anoki’s multimodal AI platform and Amagi’s THUNDERSTORM server-side ad insertion (SSAI) platform to deliver contextual and scene-aware ads within the content of the streaming platform. This provides an immersive ad experience that enables brands to engage their audience at the most impactful moments of the content without interrupting the viewer experience. The solution is now available on FAST channels and apps powered by Amagi.

Bringing Scene-Level Intelligence to Streaming Ads

Typically, traditional connected TV advertising involves using ad pods which interrupt the content to deliver ads. However, the new In-Scene Ads method does not just rely on the interruption format but instead integrates ads in the very experience of the viewer.

By making use of scene-level video intelligence, advertisers are able to craft their advertisements that go hand in hand with the visual content, mood, and emotions of a certain segment of the show. The technology, after studying the components that constitute a scene like the visual auditory movement, and the general feel, ensures that the advertisements come up at the time when they are most contextually relevant to the audience.

Also Read: OUTFRONT and AdQuick Partners to Accelerate IRL Media Campaigns

This new development is based on the collaboration between Anoki and Amagi which back in 2024 introduced scene-level contextual targeting for FAST environments. The two companies, through their emphasis on ad formats that are not disruptive, are attempting to establish a more effective and sustainable advertising approach for brands, publishers, and audiences.

Early Industry Adoption

Dentsu has become the first partner to deploy ContextIQ In-Scene Ads in a campaign. The collaboration includes participation from dentsu’s media brands Carat, dentsu X, and iProspect, which are exploring the new format for client campaigns.

“Anoki continues to be an innovative partner for dentsu,” said Kevin Weigand. “We’re always exploring emerging formats that elevate the viewer experience in order to provide positive brand outcomes for our clients. In-Scene Ads offer a promising new way to deliver relevant messaging without disrupting content.”

The rollout also builds upon Amagi’s broader ecosystem of in-content advertising partners, which includes streaming platforms and premium content providers.

A New Canvas for Connected TV Advertising

The combined solution unlocks previously inaccessible advertising inventory within streaming content itself. Instead of interrupting the viewer experience, ads are delivered alongside the content in a way that complements the storytelling.

By leveraging scene-level contextual analysis, advertisers gain the ability to align their creative messaging with the exact moment it will resonate most with viewers.

“In-Content ad formats unlock previously untapped inventory, but their full value is best realized when paired with scene-level contextual intelligence,” added KA Srinivasan. “By integrating with Anoki’s ContextIQ platform, we’re giving advertisers a way to appear inside the content and meet audiences at exactly the right moment”.

Key Capabilities of the In-Scene Ads Solution

The new offering introduces several advanced features designed to enhance engagement and campaign performance:

• High-Impact Ad Formats: This includes Squeeze Backs, Overlays, and Picture-in-Picture ads that use ContextIQ’s scene and sentiment analysis technology without interrupting the content experience.
• Interactive Engagement: With Interactive Engagement, marketers have the power to spur direct viewer actions through features that include QR codes.
• Generative AI Customization: With the CreativeAI tools provided by Anoki, marketers can leverage GenAI technology to create customized versions of their ads using GenAI technology.

Raghu Kodige highlighted the broader potential of the technology: “When you bring true scene-level video intelligence to CTV, you have access to an entirely new canvas for brand storytelling and connection. Combined with Amagi’s seamless ad insertion, advertisers gain precision targeting and creative relevance that simply hasn’t been possible before.”

By combining contextual AI intelligence with scalable streaming infrastructure, the Anoki–Amagi partnership aims to redefine how brands engage audiences in the fast-growing connected TV advertising ecosystem.

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Stagwell, the global challenger network transforming marketing through AI, announced a strategic partnership with AppLovin that brings AppLovin’s advanced mobile advertising platform, Axon, into Stagwell’s media offering, providing clients with enhanced transparency, measurement, and reporting tools for smarter, highly effective mobile campaigns.

Axon by AppLovin is a leading mobile marketing platform, reaching over a billion users every day across mobile apps and connected TV. With a large network of top-ranked gaming apps and a proprietary AI engine for real-time ad optimization, it is one of the most influential platforms in mobile and performance advertising. Through the partnership, Stagwell clients will gain access to a billion potential customers that are highly engaged inside mobile games.

“AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments,” said Mark Penn, Chairman and CEO of Stagwell. “This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform.”

Also Read: Keynes Welcomes TJ Hunter as Chief Marketing Officer

In addition to enhanced reporting and optimization tools, Stagwell clients will also receive platform support across setup and optimization, creative best practices, and vertical-specific campaign execution. These resources will help clients get the most out of the platform and deepen AppLovin’s engagement with global brands and agencies across Stagwell’s network. Looking ahead, the companies also plan to collaborate on future joint marketing initiatives and industry events.

SOURCE: AccessNewswire

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ADvendio, a leading omnichannel advertising management platform, announced the launch of Revenue OS for Agentic Advertising, a new ad suite featuring AI agents designed to help retailers increase revenue and cost savings to protect their margins. Agentic advertising has emerged as a new discipline to enhance the economics of retail media networks.

Retailers increasingly seek bottom-line relief after years of margin pressure stifled their growth amid rising costs, complexity, and silos across retail media operations. In response, ADvendio built Revenue OS for Agentic Advertising to offer exponential scale by allowing retailers to drive revenue without adding headcount. Retailers can delegate manual tasks to specialized AI agents to increase sales, reduce expenses, and free up human workers to focus on more complex, higher-margin work.

“Retailers need profitable growth to stay competitive,” said Julian Ahrends, CTO at ADvendio. “We built Revenue OS for Agentic Advertising for retailers to automate and streamline retail media processes to grow their top line faster with AI. Agentic advertising represents the future of retail media because it makes retailers more productive and profitable.”

Also Read: Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

Revenue OS for Agentic Advertising offers a single platform to help retailers earn more revenue and efficiently operate their retail media networks by using four core capabilities:

• AdOne: This agentic omnichannel hub lets retailers centralize campaign management, streamline global operations, and maximize advertising revenue across every channel.
• AdPortal: An agentic self-service offering that boosts retailers’ capacity to sell more advertising with always-on sales agents, and empowers advertisers to launch campaigns instantly.
• AdGateway: This agentic innovation consolidates retail media data, agents, and ad platforms to help retailers scale effortlessly with a unified, agentic ecosystem.
• AdFinance: Agentic execution lets retailers gain faster time-to-revenue, mitigate risk, and ensure compliance with global regulations.

As a Salesforce-native solution, Revenue OS for Agentic Advertising combines Saleforce’s reasoning engine with ADvendio’s operational logic for intelligent action to fuel retail media growth. To automate tasks and unlock more revenue for retailers, Revenue OS agents negotiate, learn, and optimize across advertising types, including direct and programmatic. Retailers gain a holistic integration of the entire value chain, from campaign planning through billing, to optimize retail media operations. Revenue OS also eliminates costly silos by consolidating media across channels (onsite, offsite, and in-store) and gives retailers fully-compliant guardrails to mitigate risk as they drive growth.

SOURCE: PRNewswire

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TapClicks, the leader in Smart Marketing solutions, announced a new marketing campaign connector for MNTN, bringing Connected TV (CTV) advertising performance into the TapClicks AI-powered marketing intelligence platform.

As streaming continues to reshape the television landscape, Connected TV has become one of the fastest-growing advertising channels. Yet for many marketing teams, CTV data remains disconnected from the rest of their marketing analytics stack, making it difficult to evaluate how television contributes to overall campaign performance.

The new TapClicks MNTN connector addresses this challenge by integrating Connected TV campaign performance directly into the unified TapClicks platform. Agencies, media companies, and brands can now analyze streaming television performance alongside search, social, retail media, and other marketing channels within a single source of truth.

The TapClicks Smart Marketing Cloud retrieves, integrates, warehouses, and activates data from virtually any marketing source, eliminating silos and reducing manual reporting. Native Instant-On connectors store data historically for deeper analysis and transformation, while Live On-Demand connectors provide near-real-time access for faster decision-making. Together, they empower marketers to move from fragmented channel reporting to unified, cross-channel intelligence.

Also Read: Keynes Welcomes TJ Hunter as Chief Marketing Officer

By bringing MNTN data into the TapClicks ecosystem, marketers gain deeper insight into how Connected TV contributes to conversions, engagement, and revenue.

Connected TV continues to gain momentum as advertisers look for ways to combine the storytelling power of television with the precision targeting and measurement capabilities of digital advertising.

With the TapClicks integration, marketing teams can:

• Analyze CTV performance alongside other marketing channels
• Build unified dashboards and cross-channel reports
• Track campaign performance down to granular campaign and creative levels
• Optimize budget allocation based on full-funnel performance insights

Within the AI-powered TapClicks platform, marketers can view, analyze and report results from all sources while leveraging deep granular data. The platform provides access to extensive data fields and custom views, allowing users to group, filter, visualize and drill down from campaign to creative level to optimize strategy.

“With TapClicks, marketers can deliver meaningful intelligence that inspires action and drives performance,” said Babak Hedayati, CEO of TapClicks. “Connected TV is rapidly becoming a core part of the marketing mix, and integrating platforms like MNTN into our ecosystem helps marketers understand how this fast-growing channel contributes to overall campaign success.”

SOURCE: TapClicks

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Keynes, the leading performance advertising partner for CTV, announced the appointment of TJ Hunter as Chief Marketing Officer. TJ will lead global marketing strategy, brand positioning, and demand generation as Keynes continues to innovate and scale its footprint across the CTV advertising market.

TJ brings more than a decade of experience building and scaling marketing organizations across ad tech, SaaS, and media. Most recently, he served as VP of Global Revenue Marketing at Showpad, where he led international revenue marketing initiatives across North America and EMEA. Prior to Showpad, TJ held senior leadership roles at Shaw + Scott and Rosetta Stone.

“TJ joins Keynes at an inflection point,” said Dan Larkman, Founder and CEO of Keynes. “As CTV increasingly operates a true performance channel, we need a marketing leader who understands both brand and revenue accountability. He knows how to align marketing with business outcomes, and that mindset fits perfectly with how we operate.”

Also Read: Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

At Keynes, TJ will oversee brand, content, communications, and revenue marketing, amplifying the company’s leadership in measurable, performance-driven CTV. He will also support the continued expansion of Media Meets, the company’s growing industry event series, and help shape the broader narrative around transparency and accountability in streaming.

“I began my career in IT, supporting network and database infrastructure where connectivity is everything,” Hunter said. “I’m proud to be joining a company that combines technical precision with real client partnership. The team at Keynes has proven that CTV can be held to performance standards while still delivering premium brand experiences. I’m here to tell that story at scale, and to build a marketing engine that reflects the company’s ambition and values.”

SOURCE: GlobeNewswire

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A new global integration with Amazon DSP has been launched by Smartly, and this integration will enable advertisers to extend their intelligent video campaigns to premium connected TV (CTV). Advertisers can now activate their campaigns on Amazon’s streaming TV estate, including Prime Video and Fire TV, as well as third-party publishers’ inventory, directly through the Smartly platform.

Integration is happening right at the moment when the advertising industry is at crossroads. In fact, as streaming TV continues to gain more ground globally, about 70% of marketers are willing to raise their streaming TV budgets next year. On the other hand, marketers are going beyond just wanting a higher audience; they want personalized advertising at scale, measurable results, and greater flexibility in their marketing tactics. Smartly’s integration is answering these changing needs by adding streaming TV activation to the same workflow advertisers already use to execute their social campaigns.

Bringing AI-Powered Creative Intelligence to CTV

The new integration offers three fundamental features that are intended to simplify CTV activation. First, Smartly is extending its AI-powered creative optimization engine beyond social channels and into CTV. This innovation eliminates traditional barriers of creative production that have often hindered brands’ capacity to successfully scale CTV campaigns.

Also Read: OUTFRONT and AdQuick Partners to Accelerate IRL Media Campaigns

Second, Smartly is enabling advertisers to create, manage, and optimize Amazon DSP campaigns directly within its unified platform. This innovation eliminates the need for advertisers to switch between different platforms and brings social and CTV campaign management under one umbrella.

Third, the integration offers real-time performance visibility across channels. Advertisers are able to gain valuable insights on incremental reach and campaign performance and adjust budgets accordingly based on performance metrics. This capacity for measurement and optimization of performance means CTV is no longer viewed as a traditional awareness channel but as a fully accountable and performance-driven channel of the marketing mix.

Executive Perspectives on Converging Media

“As CTV matures, entertainment, commerce, and social are merging into one experience,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly. “This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact. With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”

The collaboration underscores a broader shift toward holistic media strategies where social and streaming channels work in tandem rather than isolation.

“Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,” said Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads. “Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time-driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”

A Strategic Step for Performance-Focused CTV Advertising

As performance-oriented marketers, the CTV landscape is shifting rapidly from a branding-centric platform into a measurable, ROI-based environment. However, as investment increases, so does the pressure on creative performance and attribution. Smartly’s integration directly answers these needs through the unification of creative intelligence, activation, and measurement under one roof.

Through the combination of social-first creative strategies and premium streaming inventory, the partnership allows marketers to tap into additional reach while maintaining consistency of message. Perhaps most notably, however, is the simplicity the partnership brings at a time when media complexity continues to plague marketers.

This is going to be implemented all over the world, and the process of integration is expected to continue until the end of 2026. If you are among those who want to leverage personalization in creative ads and scaling streaming, switching from Smartly is a significant step in the evolution of the CTV ad space.

As the lines between commerce, content, and social interactions continue to blur, this integration is changing the way in which brands engage with multi, channel storytelling. Creativity and performance lie at the heart of this process.

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