Social Media Marketing Archives - Martech360 https://martech360.com/topic/social-media-technology/social-media-marketing/ Marketing Technology Redefined Fri, 20 Feb 2026 09:34:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://martech360.com/wp-content/uploads/2022/01/cropped-Martech-360-favcon-32x32.png Social Media Marketing Archives - Martech360 https://martech360.com/topic/social-media-technology/social-media-marketing/ 32 32 Videoinu Introduces YouTube Copilot to Help Creators Publish Smarter on YouTube https://martech360.com/social-media-technology/social-media-marketing/videoinu-introduces-youtube-copilot-to-help-creators-publish-smarter-on-youtube/ Fri, 20 Feb 2026 09:34:26 +0000 https://martech360.com/?p=80335 Videoinu Introduces YouTube Copilot to Help Creators Publish Smarter on YouTube

Videoinu has recently introduced YouTube Copilot, a new AI agent designed to support creators at a stage many find challenging: publishing finished videos effectively on YouTube. As video creation becomes faster, the “last mile” often becomes the bottleneck. Many creators still struggle with how to package an upload-what to write in the title, how to structure […]

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]]> Videoinu Introduces YouTube Copilot to Help Creators Publish Smarter on YouTube

Videoinu has recently introduced YouTube Copilot, a new AI agent designed to support creators at a stage many find challenging: publishing finished videos effectively on YouTube.

As video creation becomes faster, the “last mile” often becomes the bottleneck. Many creators still struggle with how to package an upload-what to write in the title, how to structure the description, and how to build a repeatable publishing routine that supports audience growth over time. Videoinu says YouTube Copilot is intended to reduce that uncertainty by providing practical guidance once a video is ready to publish.

According to Videoinu, YouTube Copilot helps creators refine key YouTube publishing elements such as titles and descriptions , drawing from patterns commonly seen across currently popular and high-performing videos. The goal is to help creators make clearer publishing decisions and build consistency-an important factor for growing an audience and unlocking monetization opportunities.

Also Read: Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

Videoinu positions its broader platform around accessibility, aiming to democratize AI video creation so users can turn an idea or script into a finished video regardless of editing background, budget, or technical skill. The platform supports multiple generation workflows, including text to video and image to video , enabling creators to start from prompts or visual references based on their content style.

“Creators can move quickly through production now, but publishing is still where momentum often breaks,” said Richard , spokesperson for Videoinu. “YouTube Copilot is designed to make that final step more repeatable-so creators can package uploads more clearly, publish more consistently, and improve with every release.”

Videoinu also notes that the platform is designed for faceless, story-driven formats that creators can sustain on a regular schedule. For series-based channels, Videoinu supports consistent characters and scenes , helping creators maintain continuity across episodes and strengthen channel identity.

SOURCE: EIN Presswire

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]]> Sprout Social Rolls Out AI-Powered Innovations and Strengthens Reddit Alliance to Redefine Brand Discovery https://martech360.com/social-media-technology/social-media-marketing/sprout-social-rolls-out-ai-powered-innovations-and-strengthens-reddit-alliance-to-redefine-brand-discovery/ Thu, 19 Feb 2026 09:32:11 +0000 https://martech360.com/?p=80302 Sprout Social Rolls Out AI-Powered Innovations and Strengthens Reddit Alliance to Redefine Brand Discovery

Sprout Social, a prominent social media management and analytics software company, has rolled out a range of AI-driven solutions and announced an enhanced partnership with Reddit to help brands succeed in what it describes as the “Answer Engine” age. The latest developments have been designed to empower organizations to create and scale credible, conversation-driven content […]

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]]> Sprout Social Rolls Out AI-Powered Innovations and Strengthens Reddit Alliance to Redefine Brand Discovery

Sprout Social, a prominent social media management and analytics software company, has rolled out a range of AI-driven solutions and announced an enhanced partnership with Reddit to help brands succeed in what it describes as the “Answer Engine” age. The latest developments have been designed to empower organizations to create and scale credible, conversation-driven content that appeals to both consumers and AI-driven discovery engines.

The package of updates comprises of a closer working relationship with Reddit, the unveiling of a new AI, powered creator management tool dubbed Recruit, and the incorporation of the Trellis Monitoring Agent within the NewsWhip platform. The amalgamation of these technologies enables brands to interact with top, tier digital milieu that AI answer engines are progressively putting at the forefront.

Elevating Authentic Engagement in High-Trust Communities

As the trend of AI-generated content continues to flood social media platforms, consumers are naturally turning to trusted and community-driven platforms and conversations. This trend is also being reflected in AI answer engines, which are increasingly using real-world conversations and trusted insights from platforms such as Reddit.

The new functionality offered by Sprout is intended to enable brands to have a legitimate presence in these trusted environments.

“We are seeing fundamental shifts in how discovery works,” said Scott Morris, Chief Marketing Officer of Sprout Social. “Visibility is no longer driven by keywords or rankings, but by participation in credible conversations that people trust. As answer engines increasingly cite trusted communities and creators, brands cannot afford to be passive observers. These new capabilities help our customers authentically engage in the conversations that matter most to consumers and discovery engines, turning that engagement into a durable competitive advantage.”

Also Read: Wunderkind Unveils “Audiences for Meta” to Transform First-Party Identity into Paid Social Precision

Key Product Innovations Driving the Next Phase of Social Intelligence

Strategic Reddit Partnership Expansion

Sprout Social is also extending its integration with Reddit to give brands more sophisticated tools to interact with their communities and listen on social media. Brands can now use Sprout Social to directly manage their own subreddits from within the Smart Inbox, post content to their brand pages and related subreddits, and use advanced listening filters. New tools that will be available later this year will allow teams to engage with public subreddit conversations from within the Sprout Social platform.

AI-Powered Creator Management with Recruit

Recruit is a no-code, AI-driven landing page solution for creators that makes it easy for brands to launch customized creator application pages across platforms to find and vet creators who genuinely represent their brand values and deliver measurable ROI. By incorporating qualitative feedback into the assessment, Recruit allows brands to establish strategic partnerships with creators based on authentic brand alignment.

Trellis Monitoring Agent Integrated into NewsWhip

Trellis is now embedded within NewsWhip by Sprout Social as a continuous monitoring agent that detects emerging narratives early. Delivering structured, analyst-grade updates, the tool highlights high-impact developments while filtering out background noise. This enables communications and marketing teams to respond faster with timely, contextually relevant messaging.

Expanded Social Platform Capabilities

Additional updates across the Sprout platform reinforce brand protection and performance measurement. Enhancements include advanced moderation tools for TikTok advertising campaigns, customizable reporting metrics that tie social data directly to business objectives, and expanded predictive monitoring for emerging networks such as Bluesky.

Positioning Brands for the Answer Engine Economy

AI answer engines are transforming digital discovery, and as a result, purely keyword, driven strategies are not enough anymore. Being active in trusted communities, creator ecosystems, and real, time conversations is becoming increasingly important for a brand to be seen.

By combining new AI, powered features with a stronger partnership with Reddit, Sprout Social helps brands stay relevant, trustworthy, and easily found. They guarantee that brands not only engage in the conversation but also take the lead when it comes to the next digital interaction.

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]]> Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs https://martech360.com/social-media-technology/social-media-marketing/loyyal-launches-perxi-ai-a-whatsapp-based-ai-agent-that-simplifies-loyalty-for-smes/ Tue, 10 Feb 2026 10:14:42 +0000 https://martech360.com/?p=80066 Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, announced the launch of Perxi AI, the world’s first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp. Democratizing […]

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]]> Loyyal Launches Perxi AI: A WhatsApp Based AI Agent That Simplifies Loyalty for SMEs

Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, announced the launch of Perxi AI, the world’s first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp.

Democratizing Loyalty: Eliminating the Cost to entry Barrier for SMEs

Historically, SMEs have been unable to launch loyalty programs due to high costs associated with software, commercial commitments, having a dedicated loyalty professional and staff training. This created an imbalance where only major corporations could afford complex but high value retention tools. Perxi AI eliminates these barriers entirely:

  • Instant Launch, Zero Cost: SMEs can instantly launch and manage their loyalty programs.
  • Convenient Interface: The entire Perxi AI system operates via social channels like WhatsApp chat interface that is optimized to feel like chatting with a friend.
  • No App Required: Neither the business nor the customer needs to install a separate application; all management and engagement occur directly within the WhatsApp environment.
  • Multi language: Perxi AI can interact with business owners and customers in any language across the globe, enabling universal communication and personalized experience.

Also Read: FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services

Strategic Growth and Data-Driven Decisions

Perxi AI transforms the SME’s ability to compete, fostering loyalty, retention, and growth previously reserved for enterprise brands:

  • Repeat Business & Personalization: SMEs can secure repeat business and deliver a more personalized experience to their customers immediately.
  • Data-Driven Insights: Perxi AI delivers crucial analytics that help businesses make better decisions regarding customer behavior and campaign effectiveness.
  • Ecosystem Access: Perxi AI makes it possible for small businesses to seamlessly join larger loyalty programs and ecosystems already part of Loyyal’s marketplace, significantly expanding their reach and value proposition.

Future Vision: AI-Powered business operations

Perxi AI is strategically positioned for evolution beyond loyalty management. The platform is scheduled to integrate a finance module in the future, which will simplify the management of business finance and banking functions such as credit lending directly within the chat interface.

Perxi AI won the prestigious META Llama AI Startupbootcap Program 2025, ensuring the product leverages cutting-edge conversational AI models.

“Perxi AI is about shifting competitive balance,” said Ashish Kumar Singh –  CEO at Perxi AI & Loyyal. “By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple.”

SOURCE: PRNewswire

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]]> FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services https://martech360.com/social-media-technology/social-media-marketing/funnl-launches-unified-end-to-end-b2b-growth-engine-with-video-production-and-social-media-services/ Thu, 22 Jan 2026 07:10:20 +0000 https://martech360.com/?p=79675 FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services

FunnL has launched social media management and video production services, expanding its B2B demand generation platform to include creative production capabilities. The new services, available immediately to clients, integrate brand content with outbound sales programs and intent-driven outreach within a single operating system. The expansion addresses a persistent coordination challenge in B2B growth: marketing teams manage brand visibility through […]

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]]> FunnL Launches Unified End-to-End B2B Growth Engine with Video Production and Social Media Services

FunnL has launched social media management and video production services, expanding its B2B demand generation platform to include creative production capabilities. The new services, available immediately to clients, integrate brand content with outbound sales programs and intent-driven outreach within a single operating system.

The expansion addresses a persistent coordination challenge in B2B growth: marketing teams manage brand visibility through external agencies while sales and demand generation operate separately, creating attribution gaps and fragmented workflows. FunnL’s unified approach allows companies to connect social presence, video content, and pipeline development through one vendor with shared data infrastructure.

FunnL has built a dedicated creative production team to deliver platform-specific social media content, short-form video (reels, shorts, social clips), long-form video (explainers, product demos, corporate stories), and creative direction for digital-first B2B audiences. These capabilities integrate with FunnL’s existing infrastructure, which includes ICP development, multi-channel outreach, intent-based targeting, and sales appointment setting.

Also Read: 247Rep Launches Free AI WhatsApp Marketing Automation Tool

“B2B teams are under increasing pressure to connect brand activity directly to revenue outcomes,” said Alpesh Kumar, COO of FunnL. “This expansion allows companies to align storytelling, social presence, and outbound execution within a single operating model. The goal is not more content or more outreach, but a clearer path from attention to pipeline.”

The addition reflects client demand for integrated solutions that eliminate the coordination overhead of managing separate vendors. By consolidating creative, social media, and demand generation functions, FunnL provides unified reporting on content performance, engagement metrics, and pipeline contribution across all channels.

SOURCE: EIN Presswire

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]]> 247Rep Launches Free AI WhatsApp Marketing Automation Tool https://martech360.com/social-media-technology/social-media-marketing/247rep-launches-free-ai-whatsapp-marketing-automation-tool/ Tue, 20 Jan 2026 10:01:04 +0000 https://martech360.com/?p=79613 247Rep Launches Free AI WhatsApp Marketing Automation Tool

247Rep officially launched, introducing a free AI WhatsApp marketing automation platform that makes customer service and sales automation seamless and easy. Every user gets 20 free credits to start automating immediately – no credit card required, no trial period. One early-adopting organization reported a 60% reduction in customer support calls within three weeks of using […]

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]]> 247Rep Launches Free AI WhatsApp Marketing Automation Tool

247Rep officially launched, introducing a free AI WhatsApp marketing automation platform that makes customer service and sales automation seamless and easy. Every user gets 20 free credits to start automating immediately – no credit card required, no trial period.

One early-adopting organization reported a 60% reduction in customer support calls within three weeks of using the platform, with customer satisfaction scores higher than their previous manual support system.

What Makes This AI WhatsApp Marketing Automation Different

247Rep launches with two powerful tools: WhatsApp automation and a fully customizable web widget. While most chat automation platforms focus primarily on sales conversion, 247Rep was designed to handle everything: sales, customer support, and service delivery, all in one place.

“Businesses don’t just need to sell – they need to support customers after the sale,” said Tobi, founder of 247Rep. “Our AI handles everything from answering pre-sale questions to helping existing customers resolve issues, all with the same intelligence and consistency.”

AI That Sounds Exactly Like You

247Rep uses an innovative training approach that lets the AI sound exactly like you. You don’t have to manually program responses or create complicated decision trees. Instead, train the AI by typing or speaking to it.

The system analyzes your speech patterns, vocabulary choices, and tone to create a communication model that mirrors your voice. You can also train it through typed input or by analyzing your past customer conversations. The AI gathers this knowledge and forms a communication style that matches yours exactly.

Also Read: Iridio Expands Media Mix Modeling with Keen Decision Systems Partnership

WhatsApp Features That Actually Solve Real Problems

  • Visual Product Catalog: Add images of your products, details of your services, prices, and variants – everything displays right in the WhatsApp conversation. Customers can browse and purchase without leaving the chat.
  • Advanced Message Scheduling: Schedule messages to send at specific times, even when you’re offline. Messages send even when your computer or phone is turned off completely, ensuring follow-ups and reminders never get missed.
  • Order Management Dashboard: When the AI makes a sale, it automatically gathers orders on the order page so you can track and fulfill them easily. No more digging through chat history. Everything is automatically logged with full customer details.
  • Intelligent Escalation: The AI monitors conversation complexity and customer sentiment, automatically notifying you when human intervention would improve outcomes. You can also manually escalate by clicking a button to take over the chat, then de-escalate by turning the AI back on.

Web Widget With Auto-Learning Technology

The web widget is fully customizable – from the button to the colors, design, style, logos, and fonts – everything is customizable.

  • Automatic Knowledge Base Building: When the web widget is embedded into your website, it automatically gathers information about the site. Even without adding any knowledge base, the AI already understands what your business is about by analyzing product pages, FAQs, policies, and all published content.
  • Persistent Conversation Memory: Unlike typical website chat widgets that reset on page refresh, 247Rep maintains complete conversation history across devices and time periods. Customers can start a conversation on desktop, continue it on mobile hours later, and return days afterward to find everything preserved.
  • Voice Input and File Sharing: Users can enable voice input, where customers can speak instead of typing. They can also enable file sharing to allow customers to share images, videos, and documents like PDFs. The AI analyzes and responds to these files contextually in real time.

The General Manager: Your AI Business Intelligence Assistant

A unique feature in 247Rep is the “General Manager” – an AI system that monitors all customer interactions across both WhatsApp and web widget channels.

This oversight AI identifies patterns, suggests knowledge base improvements, flags high-value sales opportunities, and provides strategic insights. It also serves as an intelligent memory assistant, instantly retrieving specific conversations and customer details on demand.

You can ask questions like “Who was the customer with the password issue?” or “Give me a summary of my conversation with James,” and the General Manager instantly pulls up relevant conversations with context and summaries.

“Think of it as having an experienced manager who remembers every customer interaction and can recall any detail instantly,” Tobi explained. “You never have to dig through chat history again.”

SOURCE: EIN Presswire

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]]> Emplifi and Reddit Unite to Transform Industry Intelligence for Marketers https://martech360.com/social-media-technology/social-media-marketing/emplifi-and-reddit-unite-to-transform-industry-intelligence-for-marketers/ Fri, 16 Jan 2026 10:34:46 +0000 https://martech360.com/?p=79567 Emplifi and Reddit Unite to Transform Industry Intelligence for Marketers

Emplifi, a top customer engagement and social media marketing platform, has teamed up with Reddit. This partnership seeks to improve how brands engage with online community talks. It will lead to better insights. Integrating Reddit’s Enterprise API with Emplifi Fuel helps businesses turn real-time Reddit chats into useful data. With this partnership, social listening and […]

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]]> Emplifi and Reddit Unite to Transform Industry Intelligence for Marketers

Emplifi, a top customer engagement and social media marketing platform, has teamed up with Reddit. This partnership seeks to improve how brands engage with online community talks. It will lead to better insights. Integrating Reddit’s Enterprise API with Emplifi Fuel helps businesses turn real-time Reddit chats into useful data.

With this partnership, social listening and industry intelligence have come a long way-now beyond passive data collection to prescriptive, industry-specific strategic execution. Powering into Reddit’s 100,000+ active communities and over 443 million weekly active users, Emplifi transforms one of the most genuine and transparent sources of consumer sentiment into a competitive advantage for brands in need of deeper insights about their audiences.

From Conversations to Strategic Action

For a long time, the task of brand tracking on various SM platforms was to monitor public opinions on them to identify trends. But the benefit of using Reddit is the opportunity to get real, raw opinions of buyers on various products, services, as well as new trends. The collaboration between Reddit and Emplifi will allow the VoC data on the former to serve as input to the analysis engine of the latter.

Instead of simply watching conversations, marketers can now:

  • Analyze high-intent community signals and identify trends linked to specific business outcomes.
  • Translate raw data into recommended tactics and strategic playbooks within Emplifi’s vertical Command Center.
  • Execute directly from the platform, unifying planning, analysis, and publishing workflows across channels, including Reddit itself.

Also Read: Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses

This means more accurate, data-driven decisions for industries ranging from retail and eCommerce to CPG and sports/entertainment. Retailers might uncover in-real-time feedback on delivery experiences or pricing sensitivity that reveals where the businesses should concentrate their customer experience strategies. In CPG, authentic product sentiment from Reddit users can help brands refine content and community engagement tactics more effectively than traditional social listening alone.

A New Paradigm for B2B Marketing and Advertising

Though Reddit is often perceived as a consumer-centric platform, this partnership has meaningful implications for the B2B marketing and advertising landscape as well.

Authentic Data Will Power Better B2B Insight

For B2B marketing, the difference between being relevant or irrelevant may lie in the nuances of buyer sentiment, particularly within the context of a specific tech community. What LinkedIn groups or Twitter conversations might not reveal is available on platforms such as Reddit, with specialized forums for relevant professionals to network, talk about tools, workflows, problems, and product experience, often to a degree of sophistication not covered on LinkedIn groups or Twitter conversations.

For instance, B2B marketers have seen the integration of intent data help prioritize accounts and craft messaging. Conversations on Reddit can add value to existing intent indicators to show why buyers have certain sentiments so that more empathetic strategies are developed for campaigning. This is vital when combining with existing third-party structured intent data for ABM and demand gen.

Reducing Time from Insight to Execution

Common among the frustrations experienced by B2B marketers is the time gap between insight acquisition and execution. By integrating the insights derived from Reddit into Emplifi Fuel’s workflows, brands can now iterate fast on content, reach out, and engage based on actual conversations by consumers.

In contrast to waiting for trend information on a quarterly basis or for post-campagin analysis, teams would be able to dynamically shape their campaigns, reacting to community indicators of growing interest, obstacles, or shifts in areas of focus. It may help marketers tap into demand earlier in the sales funnel or more closely message around areas of high interest to prospects and customers, a more vital shift for competitive B2B buyers.

Enhanced Community-Led Growth Strategies

Reddit’s key to success is that it has this sense of community; Redditors are fanatically passionate about its authenticity and attack any form of advertising that appears. This means that the marketing mentality has to shift on Reddit from getting its point across to getting involved in a conversation.

With such a united platform available to them, marketers are in a position to monitor appropriate communities in regard to where their brand would fit into these networks, thereby engaging with these people in a way which is not disruptive but turns out to be extremely beneficial to their cause. This can help them develop credibility in their space, which is highly valued in B2B industries where word-of-mouth plays such an important part.

Industry Impact and Future Outlook

The Emplifi–Reddit partnership is a sign of a broader paradigm shift in the way companies leverage social data-from general metrics to actionable intelligence, and from passive listening to strategic execution. For B2B and advertising industries, that means a shift into:

  • More nuanced audience understanding drawn from real, conversational data.
  • Faster, more effective campaign activation based on signals that matter.
  • Closer alignment between customer insights and business strategy, not just campaign tactics.

As brands look to differentiate themselves in a crowded marketplace, the one thing that is certain is that the best way to do so is through the speed at which insights that are human-driven can be accessed, and this is exactly what is being made possible with the help of the collaboration between Emplifi and Reddit.

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]]> Iridio Expands Media Mix Modeling with Keen Decision Systems Partnership https://martech360.com/social-media-technology/social-media-marketing/iridio-expands-media-mix-modeling-with-keen-decision-systems-partnership/ Wed, 14 Jan 2026 09:50:50 +0000 https://martech360.com/?p=79481 Iridio Expands Media Mix Modeling with Keen Decision Systems Partnership

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a Mean Absolute Percentage Error (MAPE) within a margin of error as low as 4%-well ahead of the industry standard of 5–15%-and directly connect media investment decisions to financial […]

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]]> Iridio Expands Media Mix Modeling with Keen Decision Systems Partnership

Iridio has collaborated with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) offering. The alliance enables brands to forecast marketing ROI with a Mean Absolute Percentage Error (MAPE) within a margin of error as low as 4%-well ahead of the industry standard of 5–15%-and directly connect media investment decisions to financial outcomes.

Media Mix Modeling is a privacy-first statistical approach that uses aggregated sales, media spend and external factors to measure each channel’s impact and optimize future media investment—without using personal data. Multi-Touch Attribution helps marketers understand which channels, messages and interactions actually influenced a customer’s decision, and how much each one contributed, so media budgets can be optimized for performance.

​​​H​​ow the Integration Works

​​​With this ​​alliance​​, ​​Iridio​ will integrate​ ​Keen’s proprietary database, Marketing Elasticity Engine, into its custom MMM and MTA programs. Backed by Iridio’s proprietary Consumer Graph℠ technology and cross-channel campaign measurement, this integration ensures that recommendations are strategically refined by Iridio’s media experts, providing marketers with a unified, high-speed solution to measure, plan and forecast media performance with a competitive edge.​ ​

“Marketers are challenged with accurately attributing ROI across multiple channels and balancing short-term performance with long-term growth,” said Kevin Bell, Vice President, Data and Analytics Strategy at Iridio. “By pairing MMM with attribution modeling and activating insights from our proprietary tools, we’re helping brands realize more value from their media dollars.”

Also Read: Snapchat and Wix Partner to Help SMBs Grow

Key Capabilities & Competitive Advantages

​​In addition to the MAPE accuracy, the integration offers Iridio clients a distinct competitive advantage:

  • ​​Speed to insights:​ Clients receive model results and strategic plan recommendations with rapid turnaround times, enabling fluid, real-time decision-making rather than annual retrospective reviews.
  • ​​Unified full-funnel view: ​The solution measures incremental channel effectiveness and ROI, while also unifying disconnected measurement approaches across the full funnel to align brand growth with sales impact. Channels covered include CTV, search, social, display, online video, print and more.
  • ​​Privacy-first planning: ​Because the modeling relies on sales and spend data rather than tracking individual user behavior, it provides a robust alternative to cookie-based measurement in an age of heightened data privacy concerns.
  • ​​Actionable intelligence: ​The system moves beyond reporting to provide a planning tool that shares optimized investment and flighting strategies for both short-term revenue and long-term brand growth.
  • ​​Managed service with consistent refinement:​ The process creates a learning loop as actualized results are fed back into the engine to refine future predictions, continuously improving the model’s accuracy.

“​​As the marketing landscape faces increasing data privacy scrutiny and lack of third-party data, traditional measurement methods are becoming more difficult leaving marketers forced to rely on backward-looking reports that disconnect strategy from ​​execution​​​​,” added Jesse Math, Vice President of Strategic Partnerships at Keen. “Our alliance with Iridio empowers brands to use advanced data science to ​understand what’s driving performance today and what fuels long-term growth to ​​make informed decisions ​through measurable data.”

SOURCE: BusinessWire

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]]> Snapchat and Wix Partner to Help SMBs Grow https://martech360.com/social-media-technology/social-media-marketing/snapchat-and-wix-partner-to-help-smbs-grow/ Fri, 05 Dec 2025 07:27:14 +0000 https://martech360.com/?p=78921 Snapchat and Wix Partner to Help SMBs Grow

Snapchat announced a new global integration with Wix, a versatile and easy-to-use website builder for small-and-medium-sized e-commerce brands, which allows for seamless activation of Snapchat ad campaigns to drive business growth. “We’re thrilled to expand our suite of tools for e-commerce brands with this integration,” said Fintan Gillespie, Global Director, Ad Partnerships Group. “Wix empowers SMBs […]

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]]> Snapchat and Wix Partner to Help SMBs Grow

Snapchat announced a new global integration with Wix, a versatile and easy-to-use website builder for small-and-medium-sized e-commerce brands, which allows for seamless activation of Snapchat ad campaigns to drive business growth.

“We’re thrilled to expand our suite of tools for e-commerce brands with this integration,” said Fintan Gillespie, Global Director, Ad Partnerships Group. “Wix empowers SMBs to build digital storefronts, and this partnership can help those growing brands reach new customers on Snapchat.”

What to expect:

  • Quick & Easy Campaign Set-Up: The integration connects your Wix storefront with Snapchat to build shoppable campaigns in minutes. Sync your product catalog to keep creative up-to-date.
  • Data Working Smarter, Not Harder: Install Snap Pixel and CAPI to strengthen signals and drive results. Advertisers that use both the Snap Pixel and CAPI have seen 22% increase in attributed purchases and 25% increase in purchase value.

Also Read: Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses

“Snapchat is a prime channel for Gen-Z and Millennials, and we’re excited to partner with them to help more small businesses grow,” says Gaby Carni, leading the e-commerce strategic business development at Wix. “We’re making it easier for brands to reach new audiences and build stronger connections with their customers.”

With Q5 shopping right around the corner, marketers should consider testing new channels to reach new customers. The Snapchat x Wix integration makes it easy for SMB e-commerce brands to do that.

SOURCE: Snapchat 

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]]> Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses https://martech360.com/social-media-technology/social-media-marketing/snapchat-launches-topic-chats-opening-new-opportunities-for-marketers-and-businesses/ Wed, 19 Nov 2025 11:00:43 +0000 https://martech360.com/?p=78516 Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses

Snapchat has launched Topic Chats, a big update for the app. This feature moves Snapchat beyond private messaging and into public group chats. Users can now join big chat rooms. They focus on trending topics, events, creators, and entertainment. Topic Chats connect communities in real time, whether for global sports like Formula 1 or popular […]

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]]> Snapchat Launches “Topic Chats,” Opening New Opportunities for Marketers and Businesses

Snapchat has launched Topic Chats, a big update for the app. This feature moves Snapchat beyond private messaging and into public group chats. Users can now join big chat rooms. They focus on trending topics, events, creators, and entertainment. Topic Chats connect communities in real time, whether for global sports like Formula 1 or popular TV shows.

Users will find Topic Chats in several places: Chat shortcuts, Search results, the Stories page, and near Spotlight videos. A clear “Join the Chat” button helps anyone join a conversation. In these chats, users can send text messages, emoji reactions, and Bitmoji stickers. This creates a mix of public discussion and Snapchat’s fun style.

Snapchat chats are public, but they have privacy protections. Only display names show, not usernames. Profile access is limited to stop unwanted snooping. The platform focuses on safety by using automated tools and human moderators. This helps keep conversations respectful and free from harmful content.

This change is one of Snapchat’s biggest steps into public conversation. It responds to the rising engagement around comments on Stories and Spotlight videos. Topic Chats provide a community space for people to come together. Here, they can react and share ideas.

Also Read: PromoRepublic Launches the First-in-Category Mobile AI Assistant for Local Marketing

What Topic Chats Mean for B2B Marketers & Advertisers

The introduction of Topic Chats is not just a win for Snapchat users — it opens up a strategic frontier for B2B marketers, advertisers, and brands looking to harness real-time conversation dynamics. Here’s how this evolution can influence the broader B2B marketing landscape.

A New Arena for Engagement and Thought Leadership

For years, Snapchat has been tougher for B2B brands than LinkedIn or X. Topic Chats change that. Brands can join or sponsor talks about trends. These include industry innovations, tech conferences, and new business tools. This helps companies show they are active in real-time conversations.

Instead of just using static posts or ads, brands can develop interactive thought leadership. They can connect with audiences through Q&As, insights, or curated talks. This helps build credibility.

Enhanced Community Building in a Public but Controlled Setting

Topic Chats create a dynamic space for brands to foster micro-communities. For B2B companies that thrive on professional networking and audience connection, these chats can serve as hubs for:

  • Customer education
  • Product feedback sessions
  • Peer-to-peer support
  • Event-driven discussions

This format helps companies build informal, engaging spaces. It’s a nice change from formal webinars or conference sessions.

New Advertising and Sponsorship Opportunities

While Snapchat hasn’t explicitly tied advertising features to Topic Chats yet, the potential is clear. The company could introduce:

  • Sponsored Topic Chats
  • Branded “Join the Chat” placements
  • Native ad formats inside chatrooms
  • Cross-promotion through Spotlight videos linked to Topic Chats

For B2B advertisers, this opens up fresh, high-visibility inventory where messages appear precisely where audiences are actively discussing relevant topics.

Real-Time Customer Insights and Market Intelligence

Topic Chats can become valuable sources of real-time consumer and industry sentiment. As people share opinions, questions, frustrations, or emerging ideas, brands gain access to:

  • Live feedback
  • Trend identification
  • Content ideas
  • Market gaps and interest patterns

For B2B marketers who rely heavily on data, these chats offer unfiltered insights that can shape product roadmaps, content strategies, and campaign messaging.

A New Funnel Entry Point for Younger Professional Audiences

Snapchat’s user base includes a large segment of early-career professionals — the next generation of decision-makers. Topic Chats create a more natural way for B2B brands to enter their awareness funnel through:

  • Educational content
  • Engaging visuals
  • Interactive discussions

Instead of pushing promotional messages, brands can build organic relationships through conversation-driven value.

Broader Impact on Businesses in the Advertising and Marketing Industry

For agencies and marketing technology providers, this new feature represents a shift in platform strategy. It encourages advertisers to think beyond traditional feed-based marketing and consider conversation-based marketing ecosystems.

Agencies may begin advising clients on:

  • Community-led engagement strategies
  • Real-time brand participation frameworks
  • Creator and influencer partnerships for chat-hosting
  • Sentiment monitoring tools specific to Snapchat chats

As Topic Chats scale, businesses that adapt early will be positioned to capture the attention of fast-moving digital audiences who crave authentic, interactive experiences.

Final Thoughts

With Topic Chats, Snapchat is changing from a private chat app into a hybrid platform. This new approach supports public conversations, community building, and real-time engagement. This shift gives B2B marketers and advertisers new chances. They can boost brand presence, gather insights, and connect with audiences in a more natural, conversational way.

Companies that adopt new ideas early, like branded talks, influencer chats, or research-driven participation, will benefit the most from the next wave of social engagement.

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]]> Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing https://martech360.com/news/quick-byte/smartly-data-reveals-how-ai-and-cross-channel-intelligence-are-reshaping-marketing/ Thu, 06 Nov 2025 08:28:12 +0000 https://martech360.com/?p=78175 Smartly Data Reveal How AI Cross-Channel Intelligence Marketing

Smartly, the leading AI-powered ad tech platform, has released its seventh Digital Trends Report. It predicts that 2026 will bring a new age of predictive marketing. AI will change the old funnel into a lively customer journey. Based on insights from over 450 global marketers, the report highlights three key forces driving this change: the […]

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]]> Smartly Data Reveal How AI Cross-Channel Intelligence Marketing

Smartly, the leading AI-powered ad tech platform, has released its seventh Digital Trends Report. It predicts that 2026 will bring a new age of predictive marketing. AI will change the old funnel into a lively customer journey. Based on insights from over 450 global marketers, the report highlights three key forces driving this change: the rise of AI-driven decision-making and outcomes, the convergence of social media, video, and CTV, and the rapid advancement of precision-first marketing. The findings show that 92% of marketers think AI boosts engagement. Also, one in three are using predictive modeling or AI-driven creative tools. Precision-first marketers use AI in their workflows and advertise on nearly twice as many platforms.

Also Read: Salesforce Empowers B2B Marketers with Data Cloud’s Account Hierarchy Segmentation

They are also much more inclined to apply AI for campaign planning, testing, and optimization. “AI is fundamentally rewiring marketing, from creative ideation to performance optimization, and redefining how brands connect with consumers across social, video, and CTV,” said Brianna Gays, SVP, Marketing and Communications at Smartly. As video consumption surges across digital platforms, the report emphasizes that creative intelligence and predictive insights will define the next phase of marketing efficiency and cross-channel growth.

Read More: Smartly Data Reveals How AI and Cross-Channel Intelligence Are Reshaping Marketing

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