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	<title>Social Media Platforms Archives - Martech360</title>
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		<title>KOMI Launches All-in-One Platform to Connect Brands and Creators</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/komi-launches-all-in-one-platform-to-connect-brands-and-creators/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Wed, 19 Nov 2025 10:09:11 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[creator marketing startup]]></category>
		<category><![CDATA[Creators]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[KOMI]]></category>
		<category><![CDATA[martech360]]></category>
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		<guid isPermaLink="false">https://martech360.com/?p=78504</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/KOMI-Launches-All-in-One-Platform-to-Connect-Brands-and-Creators.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="KOMI Launches All-in-One Platform to Connect Brands and Creators" decoding="async" fetchpriority="high" /></div>
<p>KOMI, the LA &#38; London-based creator marketing startup, announced that it has launched a new platform to easily connect influencers &#38; creators with marketers for brand deals. The company is best known for its ‘link-in-bio’ mini-site tool, which gives creators a customizable page with advanced analytics to maximize views and better understand their audiences&#8217; interests. The new platform [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/komi-launches-all-in-one-platform-to-connect-brands-and-creators/" data-wpel-link="internal">KOMI Launches All-in-One Platform to Connect Brands and Creators</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/KOMI-Launches-All-in-One-Platform-to-Connect-Brands-and-Creators.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="KOMI Launches All-in-One Platform to Connect Brands and Creators" decoding="async" /></div><p>KOMI, the LA &amp; London-based creator marketing startup, announced that it has launched a new platform to easily connect influencers &amp; creators with marketers for brand deals. The company is best known for its ‘link-in-bio’ mini-site tool, which gives creators a customizable page with advanced analytics to maximize views and better understand their audiences&#8217; interests.</p>
<p>The new platform for brands, which begins rolling out today, will simplify what can often be a fragmented and cumbersome process for both marketers and creators by seamlessly integrating the search, outreach and contracting for brand deals.</p>
<p>KOMI uses an AI matching engine to help prioritize creators who meet a brand’s targeted campaign search and to validate creators&#8217; profiles, engagement authenticity and content history.</p>
<p>&#8220;While it&#8217;s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro,&#8221; says Lewis Crosbie, co-founder and CEO at <a href="https://komi.io/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">KOMI</a>. &#8220;We are turning the creator marketing process on its head by using your campaign brief to bring you creators who are interested in your project at scale. This means that marketers will only see creators who&#8217;ve responded that they are interested in working with your brand, which will simplify the process for both parties while also saving everyone time and money.&#8221;</p>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/synthflow-ai-launches-whatsapp-integration-to-deliver-enterprise-grade-service-on-business-calls/" data-wpel-link="internal">Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls</a></strong></h4>
<p>Whether a brand is looking for UGC to use in ads, content posted to a creator’s social channels or to gift them with a product or service, KOMI’s new platform will help marketers create a brief that is driving campaign goals.</p>
<p>“The creator space is evolving fast, and brands are starting to take partnerships more seriously,” said Mindaugas Petrutis, Head of Growth at Lovable. “KOMI has been focused on making that process smoother—helping brands and creators work together in a more organised, transparent way. It’s been a genuinely collaborative experience, which isn’t always the case in this space.”</p>
<p>Brand marketers will input their campaign details—such as budget, timing and marketing parameters—and KOMI’s new platform will generate a brief and launch a campaign. After the marketer approves the brief, KOMI’s platform uses agentic AI technology to reach out to creators who meet their campaign requirements— a previously time intensive task, letting marketers focus on the highest value work.</p>
<p>Because KOMI will be contracting creators directly on behalf of brands, creators will have one platform that helps them generate demand, manage content approvals and get paid from one vendor. This is especially meaningful for up-and-coming creators.</p>
<p>“KOMI has created a new way for creators to engage with and collaborate with brands,” said Roxie Nafousi, an author and speaker. “As a creator, brand deals are a critical source of income to sustain their career, so having new ways to find brand deals is a game-changing opportunity.”</p>
<p><strong>SOURCE: <a href="https://www.businesswire.com/news/home/20251118896938/en/KOMI-Launches-All-in-One-Platform-to-Connect-Brands-and-Creators" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">BusinessWire</a></strong></p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/komi-launches-all-in-one-platform-to-connect-brands-and-creators/" data-wpel-link="internal">KOMI Launches All-in-One Platform to Connect Brands and Creators</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/kubbco-launches-wellfluence-the-compliant-patient-creator-network-for-authentic-life-sciences-marketing/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Tue, 04 Nov 2025 12:38:33 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[Compliant Patient Creator]]></category>
		<category><![CDATA[Kubbco]]></category>
		<category><![CDATA[Life Science and health]]></category>
		<category><![CDATA[Life Sciences Marketing]]></category>
		<category><![CDATA[Martech 360]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[Wellfluence]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=78091</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Kubbco-Launches-Wellfluence-The-First-Compliant-Patient-Creator-Network-for-Authentic-Life-Sciences-Marketing-1.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing" decoding="async" /></div>
<p>Kubbco, the social media agency partner for Life Science and health brands, announced the launch of Wellfluence, the industry&#8217;s first compliant, vetted, and trained network of patient creators across therapeutic areas and social media platforms. This groundbreaking initiative addresses a critical gap in pharmaceutical and healthcare marketing: the need for authentic patient storytelling at scale [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/kubbco-launches-wellfluence-the-compliant-patient-creator-network-for-authentic-life-sciences-marketing/" data-wpel-link="internal">Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Kubbco-Launches-Wellfluence-The-First-Compliant-Patient-Creator-Network-for-Authentic-Life-Sciences-Marketing-1.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing" decoding="async" loading="lazy" /></div><p>Kubbco, the social media agency partner for Life Science and health brands, announced the launch of Wellfluence, the industry&#8217;s first compliant, vetted, and trained network of patient creators across therapeutic areas and social media platforms. This groundbreaking initiative addresses a critical gap in pharmaceutical and healthcare marketing: the need for authentic patient storytelling at scale while maintaining regulatory compliance.</p>
<p>Wellfluence represents a fundamental shift in how life sciences brands engage with patient communities. Rather than treating patients as subjects of marketing campaigns, Kubbco empowers them as creators, storytellers, and community leaders &#8211; providing the training, support, and compliance framework necessary to amplify their voices safely and effectively through the Wellfluence platform.</p>
<p>&#8220;For too long, pharmaceutical marketing has talked at patients rather than with them,&#8221; said Chris Kubbernus, CEO and Founder of <a href="https://www.kubbco.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">Kubbco</a>. &#8220;Wellfluence changes that dynamic entirely. We&#8217;re not just finding patient influencers—we&#8217;re building a trained, compliant community of patient advocates who can share their authentic experiences while navigating the complex regulatory landscape of healthcare marketing.&#8221;</p>
<h4></h4>
<h4><strong>Also Read: <a href="https://martech360.com/marketing-automation/sales-enablement/frontlineiq-emerges-from-stealth-with-3-3m-in-funding-to-lead-a-new-era-of-ai-coaching-for-in-person-sales/" data-wpel-link="internal"><span class="post-title">FrontlineIQ Emerges from Stealth with $3.3M in Funding to Lead a New Era of AI Coaching for In-Person Sales</span></a></strong></h4>
<p><strong>The Challenge: Authenticity Meets Compliance</strong><br />
Life sciences brands face a unique challenge: patients increasingly trust peer experiences over branded content, yet pharmaceutical regulations create significant barriers to patient-generated content. Traditional influencer marketing approaches fail in healthcare because they lack the compliance infrastructure, therapeutic area expertise, and ongoing support that patient creators require.</p>
<p>Wellfluence solves this by providing:<br />
&#8211; Comprehensive Vetting: Each creator undergoes a rigorous screening process evaluating authenticity, audience engagement, content quality, and alignment with brand values<br />
&#8211; Compliance Training: Creators receive education on pharmaceutical regulations, adverse event reporting, fair balance requirements, and platform-specific guidelines<br />
&#8211; Ongoing Support: Dedicated creator managers provide content guidance, compliance review, and community support<br />
&#8211; Therapeutic Expertise: Creators are organized by therapeutic area, ensuring a deep understanding of specific conditions and patient journeys<br />
&#8211; Multi-Platform Presence: Network spans TikTok, Instagram, Facebook, YouTube, and emerging platforms where patient communities gather<br />
&#8211; Technology Platform: The Wellfluence app (wellfluence.app) streamlines creator-brand matching, collaboration, and compliance workflows</p>
<p><strong>Proven Results, Scalable Impact</strong><br />
Wellfluence builds on Kubbco&#8217;s award-winning track record in patient engagement, including campaigns that have generated over 12 billion views and earned recognition from the Lovie Awards and New York Festivals Health Awards. Notable successes include the &#8220;Diabetes Besties&#8221; campaign for Novo Nordisk, which reached 16 million people, and the &#8220;Break the Weight Cycle&#8221; obesity awareness initiative, which engaged 4.1 million individuals.</p>
<p>&#8220;Our work with brands like Novo Nordisk, Coloplast, MSD and others has proved that authentic patient stories, told with creativity and cultural relevance, can break through in ways traditional pharma marketing cannot,&#8221; said David Ledstrup, Strategy Director at Kubbco. &#8220;Wellfluence takes that proof of concept and makes it scalable, repeatable, and accessible to any life sciences brand that wants to build genuine connections with patient communities.&#8221;</p>
<p><strong>SOURCE: <a href="https://marketing.einnews.com/pr_news/863351108/kubbco-launches-wellfluence-the-first-compliant-patient-creator-network-for-authentic-life-sciences-marketing" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">EINPresswire</a></strong></p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/kubbco-launches-wellfluence-the-compliant-patient-creator-network-for-authentic-life-sciences-marketing/" data-wpel-link="internal">Kubbco Launches Wellfluence, the Compliant Patient Creator Network for Authentic Life Sciences Marketing</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>ZEPIC Unveils AI Platform to Monetise Every Instagram Interaction</title>
		<link>https://martech360.com/news/quick-byte/zepic-unveils-ai-platform-to-monetise-every-instagram-interaction/</link>
		
		<dc:creator><![CDATA[MarTech360 Bureau]]></dc:creator>
		<pubDate>Thu, 30 Oct 2025 10:00:46 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Quick Byte]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[DMS]]></category>
		<category><![CDATA[Instagram interaction]]></category>
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		<category><![CDATA[news]]></category>
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		<category><![CDATA[story reaction]]></category>
		<category><![CDATA[ZEPIC]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=77968</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="2400" height="1371" src="https://martech360.com/wp-content/uploads/ZEPIC-Unveils-AI-Platform-to-Monetise-Every-Instagram-Interaction-1.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="ZEPIC Unveils AI Platform to Monetise Every Instagram Interaction" decoding="async" loading="lazy" /></div>
<p>ZEPIC, a composable marketing operating system, has launched a new feature. It turns every Instagram interaction-comments, DMs, and story reactions-into measurable money. ZEPIC captures real-time customer signals from Instagram to create automated workflows. This connects social engagement with monetization. The platform uses intent-led automation to showcase meaningful interactions. It can create personalized responses or offers. [&#8230;]</p>
<p>The post <a href="https://martech360.com/news/quick-byte/zepic-unveils-ai-platform-to-monetise-every-instagram-interaction/" data-wpel-link="internal">ZEPIC Unveils AI Platform to Monetise Every Instagram Interaction</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="2400" height="1371" src="https://martech360.com/wp-content/uploads/ZEPIC-Unveils-AI-Platform-to-Monetise-Every-Instagram-Interaction-1.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="ZEPIC Unveils AI Platform to Monetise Every Instagram Interaction" decoding="async" loading="lazy" /></div><p>ZEPIC, a composable marketing operating system, has launched a new feature. It turns every Instagram interaction-comments, DMs, and story reactions-into measurable money. ZEPIC captures real-time customer signals from Instagram to create automated workflows. This connects social engagement with monetization. The platform uses intent-led automation to showcase meaningful interactions. It can create personalized responses or offers. This ties to conversion and revenue metrics.</p>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/quick-byte/adobe-introduces-conversational-ai-assistant-in-adobe-express-to-democratise-creativity/" data-wpel-link="internal">Adobe Introduces Conversational AI Assistant in Adobe Express to Democratise Creativity</a></strong></h4>
<p>This move places ZEPIC in a leading role. It connects social engagement with enterprise marketing automation. Brands now see Instagram as more than an awareness tool. It’s a key part of making money and connecting with customers. With this launch, ZEPIC aims to help marketers use conversational signals at scale. It promotes deeper personalization and embeds performance rigor into new social touchpoints.</p>
<h4><strong>Read Complete Post: <a href="https://www.prnewswire.com/news-releases/zepic-becomes-the-first-ai-platform-to-turn-every-instagram-interaction-into-a-revenue-win-302598284.html" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">ZEPIC Becomes the First AI Platform to Turn Every Instagram Interaction Into a Revenue Win</a></strong></h4>
<p>The post <a href="https://martech360.com/news/quick-byte/zepic-unveils-ai-platform-to-monetise-every-instagram-interaction/" data-wpel-link="internal">ZEPIC Unveils AI Platform to Monetise Every Instagram Interaction</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/synthflow-ai-launches-whatsapp-integration-to-deliver-enterprise-grade-service-on-business-calls/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Thu, 23 Oct 2025 06:56:44 +0000</pubDate>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Business Calls integration]]></category>
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		<category><![CDATA[Synthflow AI]]></category>
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		<category><![CDATA[WhatsApp]]></category>
		<category><![CDATA[WhatsApp voice call]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=77765</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Synthflow-AI-Launches-WhatsApp-Integration-to-Deliver-Enterprise-Grade-Service-on-Business-Calls.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls" decoding="async" loading="lazy" /></div>
<p>Synthflow AI, the enterprise voice AI platform, announced the launch of its WhatsApp Business Calls integration. This update enables enterprises to deliver the same speed, consistency, and automation they rely on for phone lines directly inside WhatsApp &#8211; the world’s most widely used messaging platform. Until now, WhatsApp voice calls have been difficult for businesses [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/synthflow-ai-launches-whatsapp-integration-to-deliver-enterprise-grade-service-on-business-calls/" data-wpel-link="internal">Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Synthflow-AI-Launches-WhatsApp-Integration-to-Deliver-Enterprise-Grade-Service-on-Business-Calls.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls" decoding="async" loading="lazy" /></div><p>Synthflow AI, the enterprise voice AI platform, announced the launch of its WhatsApp Business Calls integration. This update enables enterprises to deliver the same speed, consistency, and automation they rely on for phone lines directly inside WhatsApp &#8211; the world’s most widely used messaging platform.</p>
<p>Until now, WhatsApp voice calls have been difficult for businesses to manage at scale. Customers expect instant answers, but teams are limited by staffing, operating hours, and channel fragmentation. Synthflow closes that gap by extending its AI voice agents into WhatsApp, ensuring every call is answered 24/7 with premium reliability, security, and intelligence. Agents resolve issues, book appointments, track orders, send follow-ups, answer FAQs, and escalate when needed.</p>
<p>“Enterprises don’t just need another channel &#8211; they need continuity across every customer touchpoint,” said Hakob Astabatsyan, CEO and co-founder of <a href="https://synthflow.ai/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">Synthflow</a>. “By bringing our voice AI agents to WhatsApp, we’re giving businesses a unified way to deliver consistent, secure, and personalised service on the platform their customers already use every day.”</p>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/mobile-tech/digital-advertising/lg-ad-solutions-launches-social-sync-powered-by-spaceback-in-the-uk/" data-wpel-link="internal">LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK</a></strong></h4>
<p>The integration empowers businesses to manage phone and WhatsApp voice conversations within a single workflow, with a unified memory and compliance framework. SOC 2, HIPAA, and GDPR compliance are all built in and the technology connects with over 200 CRMs, CCaaS, and calendar tools to automate end-to-end workflows. This ensures customers receive enterprise-grade service while benefiting from the no-code setup which enables them to go live in weeks, rather than months.</p>
<p>Hakob continued: “Over 1 billion businesses use WhatsApp business and 68% of consumers say WhatsApp the easiest method of contacting a business. There’s a clear trend here &#8211; WhatsApp helps businesses foster a connection with their audience and by integrating AI agents, companies can deliver 24/7 customer service, serving customers in 30+ languages with natural, human-like conversations.”</p>
<p><strong>SOURCE: <a href="https://www.businesswire.com/news/home/20251022027721/en/Synthflow-AI-Launches-WhatsApp-Integration-to-Deliver-Enterprise-Grade-Service-on-Business-Calls" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">BusinessWire</a></strong></p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/synthflow-ai-launches-whatsapp-integration-to-deliver-enterprise-grade-service-on-business-calls/" data-wpel-link="internal">Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>Top 7 Social Media Automation Tools Every Marketer Should know in 2025</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/top-7-social-media-automation-tools-every-marketer-should-know-in-2025/</link>
		
		<dc:creator><![CDATA[Tejas Tahmankar]]></dc:creator>
		<pubDate>Fri, 03 Oct 2025 11:02:31 +0000</pubDate>
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					<description><![CDATA[<div style="margin-bottom:20px;"><img width="2500" height="1407" src="https://martech360.com/wp-content/uploads/Top-7-Social-Media-Automation-Tools-Every-Marketer-Should-know-in-2025-01.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top 7 Social Media Automation Tools Every Marketer Should know in 2025" decoding="async" loading="lazy" /></div>
<p>Are you too feeling burned out from juggling social media all day? You are not alone. The average person is on six or seven platforms. There are 5.42 billion users in the world, says Sprout Social Index 2025. That is a lot to keep track of. No wonder marketers get exhausted. Social media automation can [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/top-7-social-media-automation-tools-every-marketer-should-know-in-2025/" data-wpel-link="internal">Top 7 Social Media Automation Tools Every Marketer Should know in 2025</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="2500" height="1407" src="https://martech360.com/wp-content/uploads/Top-7-Social-Media-Automation-Tools-Every-Marketer-Should-know-in-2025-01.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top 7 Social Media Automation Tools Every Marketer Should know in 2025" decoding="async" loading="lazy" /></div><p>Are you too feeling burned out from juggling social media all day? You are not alone. The average person is on six or seven platforms. There are <a href="https://sproutsocial.com/insights/social-media-statistics/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">5.42</a> billion users in the world, says Sprout Social Index 2025. That is a lot to keep track of. No wonder marketers get exhausted. Social media automation can help. It is not just about scheduling posts. It uses AI and predictive tools to help you engage faster and smarter.</p>
<p>Automation makes handling many platforms easier. It keeps content consistent and frees time for planning and ideas. Social media ad spend is huge this year. Stats says it will reach 276.7 billion dollars globally in 2025. With stakes this high, picking the right tools is important. In this article, we look at seven tools that help brands save time, stay organized, and get better results.</p>
<h2><strong>The Four Pillars of 2025 Automation</strong></h2>
<p>Managing social media manually is exhausting. That is why social media automation is becoming essential. Intelligent Content Scheduling posts at the right times so more people see it without extra effort.</p>
<p>Dynamic Engagement and Listening uses <a href="https://martech360.com/tech-analytics/how-ai-is-transforming-campaign-performance-for-marketers/" data-wpel-link="internal">AI</a> to watch messages and comments, letting brands respond quickly and notice trends early. Granular Performance Tracking brings all reports together so teams can see what works and what does not.</p>
<p>Compliance and Risk Mitigation follows FTC guidelines. This keeps your posts legal and stops your brand from running into trouble. Using these four pillars actually gives you time back. You stay on top of things and can focus on the stuff that really grows your business.</p>
<h2><strong>The Top 7 Social Media Automation Tools for 2025</strong></h2>
<h3><strong>1. Sprout Social</strong></h3>
<p>Sprout Social makes handling social media less stressful. In 2025, it helps brands stay consistent and respond to customers faster. Tools like Bot Builder and Smart Inbox handle simple messages so teams can deal with the tricky stuff. Reporting is all in one place, so you see what works and what does not.</p>
<p>According to the Sprout Social Index, people expect brands to reply fast and stay consistent. If you miss messages, it can hurt your reputation. Sprout makes it easier to keep up and meet those expectations.</p>
<p>Enterprise companies, mid-size brands, and agencies get the full package here from publishing, engagement, and analytics all together. It saves time and helps teams focus on what matters, keeping audiences happy without extra stress.</p>
<h3><strong>2. Sendible</strong></h3>
<p>Sendible is for agencies and brand managers with lots of clients. It keeps posts lined up so nothing gets forgotten. You can plan weeks ahead with content queues. Everyone on the team knows what they can do because of custom permissions.</p>
<p>Collaboration works without confusion. Reports go out automatically. Clients see updates without anyone sending them manually. You can check fast which posts are doing okay and which are not. All accounts are in one place. Teams do less boring work and more creative work. Brand managers stay in control and take a note of what is happening around as social media moves fast, and it is easy to get behind.</p>
<p>Sendible helps you keep up. It saves time and keeps things from falling apart. You can focus on the stuff that actually matters instead of chasing messages or spreadsheets.</p>
<h3><strong>3. Agorapulse</strong></h3>
<p>Customers notice when brands answer quickly. Social media automation helps you keep multiple accounts under control. It makes organizing messages easier and cuts down the boring, repetitive stuff.</p>
<p>Agorapulse works well for brands that get lots of messages and need to focus on <a href="https://martech360.com/customer-experience/the-role-of-product-experience-management-in-driving-customer-loyalty/" data-wpel-link="internal">customer</a> service. Teams can follow every conversation. Nothing gets missed. You can check in, reply, and keep things moving without chaos. It saves time and keeps the workflow simple. People expect fast answers now, and this tool helps brands deliver without adding stress.</p>
<h3><strong>4. ContentStudio</strong></h3>
<p>ContentStudio helps marketers and agencies handle content without losing track. In 2025, its focus is on finding and sharing the right content quickly. You can discover posts across the web and line them up in automated content queues. This saves time and keeps your feeds running without having to check constantly. You can post to all your platforms from one spot.</p>
<p>Using social media automation helps you keep on schedule and stay consistent. Teams can plan weeks ahead but still change things if needed. It works well for brands and agencies that want to grow online and get more done. You spend less time hunting for content and more time thinking about strategy or talking to your audience.</p>
<p>ContentStudio keeps everything in order so the team knows what to post, when, and where. It takes the stress out of social media management.</p>
<h3><strong>5. Brand24</strong></h3>
<p>Brand24 shows you what people are saying about your brand. You can see how many are talking and what they are saying. If something bad comes up, it sends an alert. That way you can jump in fast and fix it before it gets worse.</p>
<p>Social media automation makes watching multiple platforms easier. You don’t have to check everything yourself all the time. Solopreneurs, agencies, and bigger companies can use it. Teams can follow messages, answer quickly, and stop small problems from growing. It also helps catch things that could cause trouble with rules or FTC guidelines, so you stay safe.</p>
<p>Everything is in one place. It saves time and stress. You can see what’s happening and handle it without chaos.</p>
<h3><strong>6. Oktopost</strong></h3>
<p>Oktopost helps B2B companies handle social media at scale. In 2025, it focuses on making it easier to manage posts, track leads, and involve employees. The People Database keeps track of contacts and audiences, while AI-powered publishing helps schedule content at the right time.</p>
<p>Employee Advocacy tools let staff share posts, which spreads your message further without extra effort. Adding UTM parameters shows which posts bring in leads and sales. Social media automation makes it simple to manage all this without wasting time. Teams can see what works and what does not.</p>
<p>Oktopost is good for companies that want to grow their social media presence and link it to real business results. It saves time, keeps everything organized, and helps show the impact of your social media efforts. You get more reach, more control, and less chaos.</p>
<h3><strong>7. Later</strong></h3>
<p>Later helps brands get their posts out without wasting time. It resizes images automatically so they fit every platform. You can drag and drop things in the calendar. Move stuff around if you need to. You see all posts in one place.</p>
<p>Social media automation makes posting easier and keeps feeds consistent. It works for e-commerce, design brands, and influencers who need to reuse content fast. Teams spend less time fixing pictures and more time making ideas or talking to followers.</p>
<p>Everything is organized. You know what’s coming next. You can plan weeks ahead and still change things if needed. Later helps brands post more, stay on track, and grow without burning out. It keeps things simple, fast, and under control. No chaos, no stress, just posting done right.</p>
<h3><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/linkedin-tools-the-definitive-guide-for-2024/" data-wpel-link="internal">LinkedIn Tools: The Definitive Guide for 2025</a></strong></h3>
<h2><strong>Maximizing ROI Beyond Scheduling</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-77282" src="https://martech360.com/wp-content/uploads/Top-7-Social-Media-Automation-Tools-Every-Marketer-Should-know-in-2025-02.webp" alt="Top 7 Social Media Automation Tools Every Marketer Should know in 2025" width="2500" height="1407" />Automation is not just about posting on time. It can help you get more from every dollar. With dynamic budget allocation, tools can shift ad spend based on real-time performance.</p>
<p>Think with Google shows that adjusting budgets quickly on Google and YouTube campaigns can make a big difference. You don’t have to wait for reports at the end of the week. Hyper-personalization is another big win.</p>
<p>Automation can segment audiences and deliver content that actually matters to each group. You stop sending the same post to everyone and start giving people what they want.</p>
<p>Competitive analysis also gets easier. You can monitor what key competitors are posting and see how people are engaging. This gives ideas and helps you stay ahead without checking everything manually. Automation saves time, keeps your campaigns smart, and helps get better results from the work you already do.</p>
<h2><strong>Choosing Your 2025 Stack</strong></h2>
<p>Picking the right tools for 2025 is a gamble to bet on. Integration matters. <a href="https://www.facebook.com/business/news" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">Meta</a> and LinkedIn let tools talk to your CRM or CMS. That way info moves and nothing gets lost.</p>
<p>Scalability is big too. Make sure the tool can handle bigger teams and more accounts as you grow. You don’t want to swap tools in the middle of the year.</p>
<p>Pricing is another thing. Some charge per user. Some charge per account or feature. Pick what works for your team and budget.</p>
<p>Using the right <a href="https://martech360.com/social-media-technology/social-media-platforms/what-are-the-must-know-social-media-trends-for-2024/" data-wpel-link="internal">social media</a> automation tools keeps work simple, teams in control, and growth from turning into a mess.</p>
<h2><strong>Your Competitive Edge in the Automated Era</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-77281" src="https://martech360.com/wp-content/uploads/Top-7-Social-Media-Automation-Tools-Every-Marketer-Should-know-in-2025-03.webp" alt="Top 7 Social Media Automation Tools Every Marketer Should know in 2025" width="2500" height="1407" />Picking the right tool really matters. The four pillars of content scheduling, engagement, performance tracking, and compliance show where social media automation helps the most.</p>
<p>Automation does not replace marketers. It just gives them time to plan, think, and come up with ideas. You focus on work that really matters instead of the boring, repetitive stuff.</p>
<p>The right setup helps brands grow smarter. It makes it easier to reply fast and get more done. Teams stay on top of things.</p>
<p>You see what is happening and handle it without stress. Using the right tools keeps work simple, fast, and under control.</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/top-7-social-media-automation-tools-every-marketer-should-know-in-2025/" data-wpel-link="internal">Top 7 Social Media Automation Tools Every Marketer Should know in 2025</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK</title>
		<link>https://martech360.com/mobile-tech/digital-advertising/lg-ad-solutions-launches-social-sync-powered-by-spaceback-in-the-uk/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Thu, 25 Sep 2025 10:11:44 +0000</pubDate>
				<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Mobile Tech]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Cross-Screen Consistency]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[LG Ad Solution]]></category>
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		<category><![CDATA[Smarter Campaigns]]></category>
		<category><![CDATA[social content]]></category>
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		<category><![CDATA[Social Sync]]></category>
		<category><![CDATA[Spaceback]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=77075</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/LG-Ad-Solutions-Launches-Social-Sync-Powered-by-Spaceback-in-the-UK.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK" decoding="async" loading="lazy" /></div>
<p>LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now [&#8230;]</p>
<p>The post <a href="https://martech360.com/mobile-tech/digital-advertising/lg-ad-solutions-launches-social-sync-powered-by-spaceback-in-the-uk/" data-wpel-link="internal">LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/LG-Ad-Solutions-Launches-Social-Sync-Powered-by-Spaceback-in-the-UK.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK" decoding="async" loading="lazy" /></div><p>LG Ad Solutions announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution powered by Spaceback that allows brands to seamlessly transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally.</p>
<p>Connected TV is lowering the barrier to entry for advertisers, making it easier than ever for brands to take the campaigns that resonate on social &#8211; and that people are already engaging with &#8211; and bring them to the largest screen in the room. This is the true power of CTV: the unmatched sight, sound, motion, and scale of television combined with the precision and flexibility of digital. The result is a platform where any brand, regardless of size, can deliver premium, emotionally engaging campaigns that reach audiences with impact and efficiency.</p>
<p>“Social Sync is the next evolution in creative storytelling for television,” said Ed Wale, VP, International at <a href="https://lgads.tv/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">LG Ad Solutions</a>. “Brands now have a powerful way to extend their most engaging social campaigns into premium CTV environments &#8211; maintaining creative consistency across screens, amplifying performance, and delivering measurable impact without reinventing the wheel.”</p>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/marketing-automation/programmatic-ads/yahoo-dsp-triplelift-expand-creative-innovation-in-native-and-ctv/" data-wpel-link="internal">Yahoo DSP &amp; TripleLift Expand Creative Innovation in Native and CTV</a></strong></h4>
<p>“CTV Launchpad is well-suited to meet the diverse needs of a brand like Dickies, which targets multiple audiences across various business lines. Its ability to rapidly and effectively develop creative assets makes it a valuable tool, especially for brands with small teams. We are encouraged by the platform’s new dynamic ad creation capabilities and pleased to see Dickies expanding its use to support direct-to-consumer campaigns,” said Lindsay Burgor, Senior Manager of Brand Media at Dickies.</p>
<h4><strong>Why It Matters for Advertisers</strong></h4>
<ul class="bwlistdisc">
<li><strong>Extend What Works:</strong> Move proven, high-engagement social assets onto the TV screen for greater reach and ROI</li>
<li><strong>Custom-Built for CTV:</strong> Social creatives are adapted into immersive, full-screen video formats optimised for Smart TVs</li>
<li><strong>Authenticity at Scale:</strong> Retains the native look and feel of social media while delivering in brand-safe, premium TV environments</li>
<li><strong>Cross-Screen Consistency:</strong> Aligns campaigns across social and CTV, building stronger brand recognition and recall</li>
<li><strong>Faster, Smarter Campaigns:</strong> Cuts production timelines by eliminating the need to rebuild creative for television</li>
</ul>
<p>Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and premium content partner network.</p>
<p>&#8220;With Spaceback, advertisers can start with the stories and content proven to work on social. Social Sync makes it seamless for marketers to take those authentic, high-performing social moments and bring them to television without friction. Partnering with LG Ads, we&#8217;re giving brands an effective way to stay consistent across screens while elevating the impact of the campaigns already proven to work,&#8221; said Brady Akers, Chief Customer Officer at Spaceback.</p>
<p>At a time when advertisers are under pressure to do more with less, Social Sync offers a direct path to extending proven digital creative into the most trusted and impactful medium: television. Whether for brand launches or always-on storytelling, Social Sync turns social content into premium TV experiences that resonate with audiences at scale.</p>
<p><strong>SOURCE: <a href="https://www.businesswire.com/news/home/20250924890122/en/LG-Ad-Solutions-Launches-Social-Sync-Powered-by-Spaceback-in-the-UK-Bringing-Social-Storytelling-to-the-Biggest-Screen-in-the-Home" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">BusinessWire</a></strong></p>
<p>The post <a href="https://martech360.com/mobile-tech/digital-advertising/lg-ad-solutions-launches-social-sync-powered-by-spaceback-in-the-uk/" data-wpel-link="internal">LG Ad Solutions Launches Social Sync Powered by Spaceback in the UK</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>Snap OS 2.0 Brings New Creative &#038; Content Tools to Spectacles, Poised for Consumer AR Launch</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/snap-os-2-0-brings-new-creative-content-tools-to-spectacles-poised-for-consumer-ar-launch/</link>
		
		<dc:creator><![CDATA[MarTech360 Bureau]]></dc:creator>
		<pubDate>Thu, 18 Sep 2025 11:10:17 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[AR Lense]]></category>
		<category><![CDATA[consumer version]]></category>
		<category><![CDATA[engaging]]></category>
		<category><![CDATA[martech360]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Overhauled Browser Experience]]></category>
		<category><![CDATA[Snap]]></category>
		<category><![CDATA[social content]]></category>
		<category><![CDATA[social media platform]]></category>
		<category><![CDATA[Spotlight Lens]]></category>
		<category><![CDATA[WebXR Support]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=76792</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Introducing-Snap-OS-2.0.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Snap OS 2.0 Brings New Creative &amp; Content Tools to Spectacles, Poised for Consumer AR Launch" decoding="async" loading="lazy" /></div>
<p>Snap has unveiled Snap OS 2.0, a major update for its Spectacles AR glasses, designed to make them more functional, engaging, and relevant for content creators, social media professionals, and adtech. With the consumer version of Spectacles expected in 2026, this release signals how Snap is shaping its platform not just for novelty, but real-world [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/snap-os-2-0-brings-new-creative-content-tools-to-spectacles-poised-for-consumer-ar-launch/" data-wpel-link="internal">Snap OS 2.0 Brings New Creative &#038; Content Tools to Spectacles, Poised for Consumer AR Launch</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/Introducing-Snap-OS-2.0.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Snap OS 2.0 Brings New Creative &amp; Content Tools to Spectacles, Poised for Consumer AR Launch" decoding="async" loading="lazy" /></div><p data-start="163" data-end="573">Snap has unveiled Snap OS 2.0, a major update for its Spectacles AR glasses, designed to make them more functional, engaging, and relevant for content creators, social media professionals, and adtech. With the consumer version of Spectacles expected in 2026, this release signals how Snap is shaping its platform not just for novelty, but real-world creative use, immersive experiences, and social content.</p>
<h4 data-start="580" data-end="633"><strong>Key Features Creators &amp; Social Teams Should Watch</strong></h4>
<ul>
<li data-start="637" data-end="947"><strong data-start="637" data-end="670">Overhauled Browser Experience</strong>: The built-in browser is faster, more power-efficient, with a cleaner design. Users will be able to use bookmarks, widgets, and full control over sizing and navigation. This means content creators might soon think about AR-friendly web experiences.</li>
<li data-start="951" data-end="1143"><strong data-start="951" data-end="968">WebXR Support</strong>: Snap OS 2.0 enables immersive AR experiences via WebXR &#8211; giving creators and brands tools to build or host AR content directly accessible through web links on the glasses.</li>
<li data-start="1147" data-end="1496"><strong data-start="1147" data-end="1177">Spotlight Lens, Reimagined</strong>: A dedicated “Spotlight” Lens overlay lets creators present vertical video content hands-free. Videos will play visually in front of you in a fixed position or following your movement, with comments or metadata in AR space. This opens opportunities for creators to explore new video formats outside of phone screens.</li>
<li data-start="1500" data-end="1777"><strong data-start="1500" data-end="1530">Gallery Lens &amp; Travel Mode</strong>: Creators can manage, review, and organize their Spectacles captures via a gallery layout; Travel Mode helps stabilize AR content and tracking while in motion (e.g. trains, cars). This is useful for content shot on the go or in motion contexts.</li>
<li data-start="1781" data-end="2094"><strong data-start="1781" data-end="1819">Lenses Ecosystem &amp; Developer Tools</strong>: <a href="https://snap.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">Snap</a> has hundreds of Lenses in development from creators around the world, plus new games being brought into the platform. For creators and adtech partners, this means growing opportunity for immersive content, interactive experiences, and potentially branded AR moments.</li>
</ul>
<h4 data-start="2101" data-end="2167"><strong>Implications for AdTech, Creators &amp; Social Media Professionals</strong></h4>
<ul>
<li data-start="2171" data-end="2423"><strong data-start="2171" data-end="2199">New Content &amp; Ad Formats</strong>: Vertical video, spatial overlays, AR “Spotlight” experiences &#8211; brands and publishers will have more formats to experiment with. Adtech firms should prepare for richer, more immersive inventory, and new ad specs to match.</li>
<li data-start="2427" data-end="2677"><strong data-start="2427" data-end="2470">Hands-Free, Attention-Rich Storytelling</strong>: Because Spectacles encourage content that overlays your view (rather than looking down at a phone), creators will need to rethink framing, pacing, and narrative to capture attention in these AR contexts.</li>
<li data-start="2681" data-end="2902"><strong data-start="2681" data-end="2714">Mobility &amp; Real-World Context</strong>: Travel Mode and stabilized AR open possibilities for content shot while moving, from travel vlogs to fitness, events, etc. Creators who capture authentic moments in motion may benefit.</li>
<li data-start="2906" data-end="3131"><strong data-start="2906" data-end="2936">WebXR &amp; AR-Web Integration</strong>: With support for immersive AR via the web, there is a chance for interactive AR ads or experiences that live outside closed apps &#8211; potential new pathways for monetization and branded content.</li>
<li data-start="3135" data-end="3481"><strong data-start="3135" data-end="3167">New Workflows &amp; Tools Needed</strong>: Managing content (video, captures) from Spectacles, editing or organizing from Gallery Lens, integrating voice or gestures in creation &#8211; these will require tools that suit AR content pipelines. Creators and adtech platforms should adjust for production, measurement, and distribution suited to these new modes.</li>
</ul>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/coschedule-unveils-new-improved-social-inbox-now-connected-to-all-social-networks/" data-wpel-link="internal">CoSchedule Unveils New &amp; Improved Social Inbox: Now Connected To All Social Networks</a></strong></h4>
<h4 data-start="3488" data-end="3536"><strong>Strategic Moves Creators Should Consider Now</strong></h4>
<ul>
<li data-start="3540" data-end="3677">Start prototyping AR content now: test short vertical videos or overlays that might work well in Spotlight Lens or AR web environments.</li>
<li data-start="3680" data-end="3793">Optimize storytelling for hands-free viewing: think voice cues, gesture language, spatial anchoring of content.</li>
<li data-start="3796" data-end="3888">Explore ways to integrate WebXR experiences or AR utilities that complement video content.</li>
<li data-start="3891" data-end="4029">Plan for measurement: metrics like retention, gaze or viewing time, overlay engagement, spatial content usage will become more relevant.</li>
<li data-start="4032" data-end="4138">Partner with AR Lens developers or agencies early to build branded AR Lenses or AR-enabled ad experiences.</li>
</ul>
<h4 data-start="4145" data-end="4160"><strong>Bottom Line</strong></h4>
<p data-start="4162" data-end="4571">Snap OS 2.0 isn’t just a feature update &#8211; it’s a statement of intent. As Spectacles move toward consumer release, the platform is gearing up for creators, brands, and adtech stakeholders to build content that’s more immersive, more mobile, and more seamlessly integrated into daily life. For those in social media and creative roles, it opens up new avenues to experiment, engage, and lead on the AR frontier.</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/snap-os-2-0-brings-new-creative-content-tools-to-spectacles-poised-for-consumer-ar-launch/" data-wpel-link="internal">Snap OS 2.0 Brings New Creative &#038; Content Tools to Spectacles, Poised for Consumer AR Launch</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/meta-expands-threads-api-with-advanced-features-to-empower-developers-and-boost-engagement/</link>
		
		<dc:creator><![CDATA[MarTech360 Bureau]]></dc:creator>
		<pubDate>Tue, 29 Jul 2025 10:33:11 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[Click Metrics]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[keyword-search]]></category>
		<category><![CDATA[Location Tagging]]></category>
		<category><![CDATA[martech360]]></category>
		<category><![CDATA[Meta]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Poll Creation]]></category>
		<category><![CDATA[Real-Time Mentions]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[Text Publishing]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=74856</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="1667" height="938" src="https://martech360.com/wp-content/uploads/Meta-Expands-Threads-API-with-Advanced-Features-to-Empower-Developers-and-Boost-Engagement-03.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement" decoding="async" loading="lazy" /></div>
<p>Meta has rolled out a major update to its Threads API, introducing a broad set of developer-centric features that significantly enhance the platform&#8217;s capabilities beyond simple post publishing. These new tools are designed to meet the growing demands of brands, developers, and creators looking to build more immersive, data-rich, and automated experiences on Threads. The [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/meta-expands-threads-api-with-advanced-features-to-empower-developers-and-boost-engagement/" data-wpel-link="internal">Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="1667" height="938" src="https://martech360.com/wp-content/uploads/Meta-Expands-Threads-API-with-Advanced-Features-to-Empower-Developers-and-Boost-Engagement-03.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement" decoding="async" loading="lazy" /></div><p data-start="248" data-end="635">Meta has rolled out a major update to its Threads API, introducing a broad set of developer-centric features that significantly enhance the platform&#8217;s capabilities beyond simple post publishing. These new tools are designed to meet the growing demands of brands, developers, and creators looking to build more immersive, data-rich, and automated experiences on Threads.</p>
<p data-start="637" data-end="1096">The expansion builds on Meta’s original Threads API launch from June 18, 2024, which coincided with the Cannes Lions International Festival of Creativity. That initial release offered foundational capabilities such as posting, retrieving content, and managing replies—enabling scaled operations for creators and businesses. The latest update takes that functionality several steps further, focusing on engagement, analytics, automation, and content discovery.</p>
<h4 data-start="637" data-end="1096"><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/introducing-the-meta-ai-app-a-new-way-to-access-your-ai-assistant/" data-wpel-link="internal">Introducing the Meta AI App: A New Way to Access Your AI Assistant</a></strong></h4>
<h4 data-section-id="g8fdx2" data-start="1098" data-end="1141"><strong>Key Features of the Updated Threads API</strong></h4>
<p data-start="1143" data-end="1418"><strong data-start="1143" data-end="1173">Poll Creation and Insights</strong><br data-start="1173" data-end="1176" />Developers can now include interactive polls in Threads posts and retrieve poll results via API. This addition fills a long-standing engagement gap, empowering social media teams to spark conversations and track sentiment within the platform.</p>
<p data-start="1420" data-end="1679"><strong data-start="1420" data-end="1448">Location Tagging Support</strong><br data-start="1448" data-end="1451" />A new location search and tagging feature enables geographic targeting and regional content strategies. This mirrors features available across other <a href="https://www.meta.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">Meta</a> platforms, further aligning Threads with cross-platform campaign planning.</p>
<p data-start="1681" data-end="1919"><strong data-start="1681" data-end="1709">One-Step Text Publishing</strong><br data-start="1709" data-end="1712" />A simplified publishing flow—enabled by the new <code data-start="1760" data-end="1779">auto_publish_text</code> parameter—allows developers to create text-only posts with a single API call, streamlining automation pipelines for scheduling and posting.</p>
<p data-start="1921" data-end="2218"><strong data-start="1921" data-end="1956">Real-Time Mentions via Webhooks</strong><br data-start="1956" data-end="1959" />Expanded webhook support now includes real-time notifications when users mention a developer’s account in posts. This enhancement supports faster response times and better community management, particularly for customer service and brand engagement use cases.</p>
<p data-start="2220" data-end="2499"><strong data-start="2220" data-end="2254">Public Profile and Post Access</strong><br data-start="2254" data-end="2257" />Developers now have access to public profiles and public post data, making it easier to build discovery tools, track trends, and conduct competitive research. Strict rate limits ensure this access maintains performance and platform integrity.</p>
<p data-start="2501" data-end="2752"><strong data-start="2501" data-end="2526">Topic Tag Integration</strong><br data-start="2526" data-end="2529" />Threads now supports topic tags through the API, allowing structured content categorization and enabling developers to surface relevant public posts based on shared interests—ideal for community building and trend tracking.</p>
<p data-start="2754" data-end="3027"><strong data-start="2754" data-end="2789">Click Metrics for Link Tracking</strong><br data-start="2789" data-end="2792" />New click tracking capabilities let developers monitor how many times links in their posts are clicked. This closes a critical gap in campaign analytics and enables teams to better assess post performance and optimize content strategy.</p>
<p data-start="3029" data-end="3280"><strong data-start="3029" data-end="3064">Keyword Search with Date Ranges</strong><br data-start="3064" data-end="3067" />The API now supports keyword searches with custom date ranges—making trend analysis and historical content review more precise. The system includes a rolling 7-day query limit to ensure consistent API performance.</p>
<p data-start="3282" data-end="3555"><strong data-start="3282" data-end="3323">GIF Retrieval for Richer Media Access</strong><br data-start="3323" data-end="3326" />Media capabilities have been expanded to allow developers to retrieve GIFs from posts, adding to existing support for photos and videos. This enhancement supports content archiving and richer analysis of visual engagement trends.</p>
<p data-start="3557" data-end="3790"><strong data-start="3557" data-end="3586">Enhanced Privacy Controls</strong><br data-start="3586" data-end="3589" />New restriction settings allow developers to publish posts that limit replies to followers only. This granular moderation option helps maintain constructive conversations while deterring spam or abuse.</p>
<p data-start="3792" data-end="4022"><strong data-start="3792" data-end="3817">Token Debugging Tools</strong><br data-start="3817" data-end="3820" />To support development efficiency, the API now includes programmatic tools for debugging access tokens—enabling teams to check scopes, expiration dates, and permissions with minimal manual intervention.</p>
<h4 data-section-id="a28uuq" data-start="4024" data-end="4062"><strong>Empowering the Developer Ecosystem</strong></h4>
<p data-start="4064" data-end="4262">With these latest enhancements, Meta signals a clear commitment to making Threads a robust, developer-friendly platform capable of supporting advanced marketing, engagement, and analytics use cases.</p>
<p data-start="4264" data-end="4560">The rollout addresses a wide range of developer needs—from performance tracking and real-time engagement to automation and content categorization—while enabling companies to better navigate and leverage the growing role of generative AI and conversational platforms in the social media landscape.</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/meta-expands-threads-api-with-advanced-features-to-empower-developers-and-boost-engagement/" data-wpel-link="internal">Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>CoSchedule Unveils New &#038; Improved Social Inbox: Now Connected To All Social Networks</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/coschedule-unveils-new-improved-social-inbox-now-connected-to-all-social-networks/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Tue, 22 Jul 2025 09:47:52 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[CoSchedule]]></category>
		<category><![CDATA[marketing calendar solutions]]></category>
		<category><![CDATA[martech360]]></category>
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		<category><![CDATA[response management]]></category>
		<category><![CDATA[Social Calendar]]></category>
		<category><![CDATA[Social Inbox]]></category>
		<category><![CDATA[social media management]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Unified Message Management]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=74605</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CoSchedule Unveils New &amp; Improved Social Inbox: Now Connected To All Social Networks" decoding="async" loading="lazy" srcset="https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks.webp 800w, https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks-300x169.webp 300w, https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks-768x432.webp 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></div>
<p>CoSchedule&#8217;s all-in-one marketing platform now offers comprehensive social media engagement solution across all social networks. CoSchedule, the leading provider of marketing calendar solutions, announced the relaunch of its Social Inbox feature, marking a significant leap forward in social media management capabilities. This enhanced tool now connects to all major social networks, offering marketers a centralized [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/coschedule-unveils-new-improved-social-inbox-now-connected-to-all-social-networks/" data-wpel-link="internal">CoSchedule Unveils New &#038; Improved Social Inbox: Now Connected To All Social Networks</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CoSchedule Unveils New &amp; Improved Social Inbox: Now Connected To All Social Networks" decoding="async" loading="lazy" srcset="https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks.webp 800w, https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks-300x169.webp 300w, https://martech360.com/wp-content/uploads/2025/07/CoSchedule-Unveils-New-_-Improved-Social-Inbox-Now-Connected-To-All-Social-Networks-768x432.webp 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></div><p style="text-align: center;">CoSchedule&#8217;s all-in-one marketing platform now offers comprehensive social media engagement solution across all social networks.</p>
<p>CoSchedule, the leading provider of marketing calendar solutions, announced the relaunch of its Social Inbox feature, marking a significant leap forward in social media management capabilities. This enhanced tool now connects to all major social networks, offering marketers a centralized hub for efficient engagement and response management.</p>
<p>&#8220;Our reimagined Social Inbox transforms CoSchedule&#8217;s Social Calendar into a complete social media management powerhouse,&#8221; said CEO Garrett Moon. &#8220;We&#8217;re empowering marketers to streamline their workflow and focus on what truly matters &#8211; building meaningful connections with their audience.&#8221;</p>
<p><strong>The revamped Social Inbox introduces several key features designed to boost productivity and engagement:</strong></p>
<ul>
<li><strong>Unified Message Management:</strong> Users can now handle comments, mentions, and direct messages from Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Threads, Bluesky, and Google Business Profiles &#8211; all from a single, intuitive interface.</li>
<li><strong>Advanced Organization Tools:</strong> New color-coded labels and custom tags allow for efficient categorization and prioritization of incoming messages.</li>
<li><strong>AI-Assisted Replies:</strong> Leveraging cutting-edge AI technology, the system now suggests contextually appropriate responses, enhancing reply speed and consistency.</li>
<li><strong>Saved Replies:</strong> A library of pre-crafted responses for common inquiries helps maintain brand voice while improving response times.</li>
</ul>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/creatorup-transforms-visual-storytelling-with-launch-of-media-maker/" data-wpel-link="internal">CreatorUp Transforms Visual Storytelling With Launch of Media Maker</a></strong></h4>
<p>These enhancements are poised to address the growing challenges faced by marketing professionals in managing multi-platform social media presence. By centralizing social interactions, <a href="https://coschedule.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">CoSchedule</a> aims to help marketers boost engagement rates, improve customer satisfaction, and ultimately drive better results from their social media efforts.</p>
<p><strong>SOURCE: <a href="https://www.einpresswire.com/article/818401147/coschedule-unveils-new-improved-social-inbox-now-connected-to-all-social-networks" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">EIN Presswire</a></strong></p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/coschedule-unveils-new-improved-social-inbox-now-connected-to-all-social-networks/" data-wpel-link="internal">CoSchedule Unveils New &#038; Improved Social Inbox: Now Connected To All Social Networks</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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		<title>CreatorUp Transforms Visual Storytelling With Launch of Media Maker</title>
		<link>https://martech360.com/social-media-technology/social-media-platforms/creatorup-transforms-visual-storytelling-with-launch-of-media-maker/</link>
		
		<dc:creator><![CDATA[News Desk]]></dc:creator>
		<pubDate>Wed, 25 Jun 2025 09:13:10 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media Platforms]]></category>
		<category><![CDATA[Social Media Technology]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[CreatorUp]]></category>
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		<category><![CDATA[Media Maker]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[social media platforms]]></category>
		<category><![CDATA[Studio as a Service]]></category>
		<category><![CDATA[video stories.]]></category>
		<category><![CDATA[Visual Storytelling]]></category>
		<guid isPermaLink="false">https://martech360.com/?p=73583</guid>

					<description><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CreatorUp Transforms Visual Storytelling With Launch of Media Maker" decoding="async" loading="lazy" srcset="https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service.webp 800w, https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service-768x432.webp 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></div>
<p>CreatorUp proudly announces Media Maker, its GenAI 2.0 platform that seamlessly integrates the top AI tools into one powerful application, rapidly transforming ideas into video stories. The Media Maker enables CreatorUp’s global network of creative professionals to create impactful digital media stories at scale for its clients, as a part of its Studio as a Service™. [&#8230;]</p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/creatorup-transforms-visual-storytelling-with-launch-of-media-maker/" data-wpel-link="internal">CreatorUp Transforms Visual Storytelling With Launch of Media Maker</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-bottom:20px;"><img width="800" height="450" src="https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service.webp" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="CreatorUp Transforms Visual Storytelling With Launch of Media Maker" decoding="async" loading="lazy" srcset="https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service.webp 800w, https://martech360.com/wp-content/uploads/2025/06/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service-768x432.webp 768w" sizes="auto, (max-width: 800px) 100vw, 800px" /></div><p>CreatorUp proudly announces Media Maker, its GenAI 2.0 platform that seamlessly integrates the top AI tools into one powerful application, rapidly transforming ideas into video stories. The Media Maker enables CreatorUp’s global network of creative professionals to create impactful digital media stories at scale for its clients, as a part of its Studio as a Service<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />.</p>
<p>The Media Maker transforms visual storytelling content creation, driving scalability and efficiency in the rapidly evolving landscape of artificial intelligence. With one interface and unparalleled accessibility, CreatorUp&#8217;s teams can apply multiple AI tools concurrently. This has allowed our creative teams to design brand videos in hours instead of weeks, including this Bvlgari sample.</p>
<p>“We are putting AI to work for our clients with a visual storytelling platform so powerful, our creative professionals can orchestrate multiple AI tools inside a single accessible environment &#8211; unlocking next level digital media creation capabilities,” said Mike Tringe, CEO of CreatorUp. “The Media Maker embodies our commitment to integrating human expertise with generative AI, providing a platform that not only simplifies the user experience but also enhances productivity and creativity. With our 10+ years of digital media creation expertise, we are excited to lead the charge into a future where AI is an impactful collaborative partner.”</p>
<h4><strong>Also Read: <a class="post-url post-title" href="https://martech360.com/social-media-technology/social-media-platforms/invisible-universe-launches-invisible-studio-for-short-videos/" data-wpel-link="internal">Invisible Universe Launches Invisible Studio for Short Videos</a></strong></h4>
<h4><strong>Key features of the CreatorUp Media Maker:</strong></h4>
<ul>
<li><strong>Studio as a Service<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />:</strong> Through our creative network partners can access our unique blend of proprietary, private and public AI engines and applications, leveraging the unique strengths of each model, resulting in richer and more dynamic outputs simplifying workflows and enhancing productivity.</li>
<li><strong>Enterprise Creative:</strong> CreatorUp and its network of over 9,000 Creatives ensure the right Creative, On-time, Everytime. By seamlessly blending human + AI, the Media Maker enhances creativity, speeds up production, and enables greater flexibility in tailoring content to diverse audiences such as in this example from Kenzo .</li>
<li><strong>Proven Insights:</strong> Since our founding, our platform has been developed based on real-world insights to continually evolve and meet the needs of our creative teams.</li>
</ul>
<p><a href="https://creatorup.com/" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">CreatorUp’s</a> mission is to bridge the gap between human creativity and the capabilities of AI, ensuring that this technology is accessible, reliable, and tailored to the needs of each brand or organization.</p>
<p>&#8220;Media Maker isn’t just another AI tool&#8230;think of it like a creative command center. CreatorUp built a system that lets us move like a studio and strike like a startup. For anyone serious about high-volume, high-impact storytelling, this is the future.” Pakko De La Torre, Creative Director.</p>
<p><strong>SOURCE: <a href="https://www.businesswire.com/news/home/20250624893344/en/CreatorUp-Transforms-Visual-Storytelling-With-Launch-of-Media-Maker-The-Platform-Powering-Its-GenAI-2.0-Studio-as-a-Service" data-wpel-link="external" target="_blank" rel="nofollow external noopener noreferrer sponsored ugc">BusinessWire</a></strong></p>
<p>The post <a href="https://martech360.com/social-media-technology/social-media-platforms/creatorup-transforms-visual-storytelling-with-launch-of-media-maker/" data-wpel-link="internal">CreatorUp Transforms Visual Storytelling With Launch of Media Maker</a> appeared first on <a href="https://martech360.com" data-wpel-link="internal">Martech360</a>.</p>
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