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Sovrn, a leading technology platform that helps publishers and creators earn and keep more revenue, has announced a strategic partnership with Dappier, an AI monetization platform. This collaboration is designed to empower publishers, content creators, and marketers to tap into the fast-growing AI-driven advertising space with branded AI experiences, real-time content syndication, and conversational ad monetization.

AI That Works for Creators and Their Audiences

Through this partnership, when audiences engage with a publisher or creator’s branded AI copilot powered by Dappier, they will see contextually relevant conversational ads integrated within AI-generated answers. These ads, powered by Sovrn Commerce, are informed by real-time user interactions and context-making them highly targeted, more engaging, and more valuable than traditional ad formats.

For influencers and creators, this means new ways to monetize their content without disrupting user experience. By embedding ads directly into AI-driven conversations, creators can deliver sponsored content that feels native and helpful—boosting engagement while opening up new revenue streams from AI inventory.

Also Read: Koah Secures $5M to Bring Contextual Advertising into AI Apps

Turning AI Disruption into Opportunity

As AI reshapes search traffic and disrupts legacy ad models, many publishers and creators have struggled to protect their content value. Sovrn and Dappier are offering a clear path forward:

• Own their audience relationships by deploying AI copilots and search experiences on their own sites and platforms
• Monetize conversational ad placements inside those AI experiences via Sovrn’s Commerce and Exchange tools
• Expand their reach by syndicating content to third-party AI platforms through the Dappier Marketplace

Early adopters like News-Press & Gazette and Wild Sky Media are already using these AI tools to reclaim revenue and strengthen engagement with their audiences.

“We are seeing a major shift in the way AI has been approached by companies, especially publishers,” said Chris George, President, Sovrn. “We do believe AI is a positive solution for ensuring consumers are getting ads served to them that make sense and align with their interests, but it needs to be done in an ethical, targeted manner. By partnering with Dappier, we ensure publishers aren’t being left out when it comes to AI, and marketers have access to the audiences that are adopting AI.”

Built for Monetization, Not Complexity

Dappier’s AI tools are fully customizable and require no coding or development resources, making them ideal for creators and small media teams. Publishers can:

• Launch dedicated AI-powered answer pages
• Upgrade their site’s search bar with conversational input
• Embed AI copilots inside articles or across their websites

“As an AI company focused on monetization, we are always looking to make more money for publishers while unlocking AI audiences for marketers,” said Dan Goikhman, co-founder & CEO of Dappier. “By enabling Sovrn Commerce with our unique agentic ads we ensure consumers always receive highly relevant marketing messages alongside AI answers from publishers creating a more powerful value exchange than traditional digital media.”

A New Era of Creator-Led AI Monetization

This partnership signals a new era where creators and publishers can turn AI from a threat into an opportunity—engaging audiences with personalized content while earning more from every interaction. For influencers building communities and brands seeking authentic engagement, conversational AI advertising now offers a more intuitive, ethical, and profitable path forward.

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Wondershare, a global leader in creative software products and solutions, announced the release of Wondershare PDFelement V12, the latest version of its flagship PDF solution. The upgrade introduces advanced AI-powered capabilities, enhanced batch processing, and professional-grade tools, making PDF workflows faster, smarter, and more cost-effective for individuals and businesses alike. As an AI-driven one-stop platform, it offers a fast, affordable, and user-friendly experience for editing, converting, signing PDFs, and more, with seamless cross-platform access across desktop, mobile, and web.

Building on its position as one of the industry’s leading PDF softwares, Wondershare PDFelement has consistently been recognized for its powerful functionality and user-centric design. In the past year,Wondershare PDFelement was recognized with 58 G2 awards—including “Leader” and “Highest User Adoption” awards—reinforcing its reputation for delivering robust and user-driven solutions.

Also Read: AAP and Google Announce New Partnership

Key Features of Wondershare PDFelement V12 include:

AI-Powered Tools: Enhancing intelligence across everyday document workflows.

• Smart Redact: Instantly conceal sensitive information with high accuracy.
• AI Translation: Accelerates document translation with enhanced accuracy, with support for both single and batch translation across 75 languages, up from 50 in the previous version.
• Multiple-AI Models Support: Empowers users to seamlessly switch between ChatGPT, DeepSeek, and Gemini to tailor their AI experience.

Batch Productivity: Making large-scale document management faster and more efficient.

• Batch Sign: Digitally sign multiple PDFs in one step, reducing repetitive tasks.
• Batch Crop: Crop multiple files simultaneously for faster, more consistent results.

Professional-Grade Tools: Delivering precision and control for specialized workflows.

• Accurately measure lengths, areas, and curves for precision workflows.
• Import and use custom stamps.
• Complete fast, one-click digital signing.

Revamped framework & UI: Delivering a smoother, more personalized workflow.

• Refreshed Workspace: Enjoy a cleaner, modern interface designed for efficiency.
• Customizable Access: Pin your favorite tools to the top menu for quicker navigation and a workflow tailored to your needs.

“We remain committed to our mission—to stay at the forefront of technology—continually advancing PDFelement’s PDF and AI capabilities to deliver a better experience for every user,” said Aiden, Head of Wondershare PDFelement. “With model switching in Chat with PDF, professional domain-level translation, AI-powered smart redaction, a refreshed UI, and expanded batch tools, PDFelement 12 makes complex work faster, safer, and easier.”

SOURCE: PRNewswire

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The AI-powered feature boosts collaboration and efficiency between marketing and compliance teams.

Archive Intel, an AI-powered compliance platform for regulated industries, has announced the launch of AI Marketing Review, a purpose-built solution designed to streamline marketing compliance review and approval in accordance with the SEC and FINRA Marketing Rules. The new offering helps financial marketing and compliance teams work faster without compromising oversight.

Integrated directly into Archive Intel’s platform, AI Marketing Review uses intelligent automation to flag performance claims, testimonials, and high-risk phrases in context. The AI provides compliant language suggestions with every change editable, transparent, and tracked. Teams can collaborate in real time, and final content is routed to compliance for approval with a full audit trail preserved.

“This isn’t just automation. It’s regulatory alignment,” said Larry Shumbres, CEO and Co-Founder of Archive Intel. “Our AI was designed with one goal – to reduce review time and costly bottlenecks without compromising oversight. Marketing and compliance teams shouldn’t be at odds. They should be aligned in one transparent workflow.”

Also Read: AAP and Google Announce New Partnership

Key features of AI Marketing Review include:

• AI-Powered Risk Detection: Automatically identifies high-risk terms, performance claims, and testimonial language based on SEC Marketing Rule guidance.
• Compliant Language Suggestions: Delivers inline recommendations in context to reduce rewrites and streamline compliance review.
• All-in-One Review, Approval, and Archiving: Sends content directly to compliance teams to minimize reuploads, email threads, or separate tools required.
• Audit-Ready Documentation: Captures every suggestion, edit, and approval with time-stamped logs for full transparency and traceability.
• Compliance Oversight and Control: Documents and archives every step for audit-readiness, while compliance teams retain full control and final approval.
• SOC II Type 2 Certified: Ensures marketing content is reviewed securely with enterprise-level data protection.

“The real win with AI Marketing Review isn’t just fewer false flags – it’s the time we get back,” said Andrew J. Evans, Founder & CEO of Rossby Financial LLC. “Archive Intel’s solution gives us the time and space to shift compliance from reactive to proactive.”

SOURCE: EIN Presswire

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Perplexity AI, the fast-growing $18 billion generative AI search startup, is at the center of a global debate over publisher rights, advertising economics, and the future of content monetization.

Major publishers including Nikkei Inc., The Asahi Shimbun Co., and News Corp’s Dow Jones and New York Post have filed lawsuits alleging copyright infringement, claiming Perplexity scraped and reproduced articles without authorization. The suits demand compensation and removal of content, highlighting the growing tension between AI platforms and media companies.

In Japan, Nikkei and Asahi are seeking ¥2.2 billion (~$15 million) each in damages, citing violations of robots.txt rules and inaccurate AI-generated summaries. In the United States, a federal judge has allowed News Corp’s case to proceed in New York, rejecting Perplexity’s motion to dismiss.

Also Read: Imperium AI Unveils Copilot Suite to Transform PR, Social Media, and Content Marketing

Launch of Comet Plus Revenue-Sharing

Amid these challenges, Perplexity has announced Comet Plus, a $5/month AI-powered browser subscription designed to compensate publishers directly. Under the program, 80% of subscription revenue—amounting to a projected $42.5 million fund—will be distributed to publishers whose content powers AI-generated answers.

Implications for Publishers and AdTech

The lawsuits and revenue-sharing initiative signal a pivotal moment for marketing technology and advertising industries:

• Monetization Shift – Publishers are exploring compensation models beyond display ads, as AI-driven search reduces direct site traffic.
• Legal as Leverage – Lawsuits are becoming negotiation tools, influencing how value is shared between AI platforms and media outlets.
• AdTech Realignment – Revenue-sharing schemes may complement traditional advertising, creating hybrid monetization models for publishers.
• Trust and Brand Safety – Misattribution or inaccuracies in AI summaries raise risks for publishers and advertisers relying on credibility and consumer trust.

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Australian Associated Press (AAP) will provide its fact-based news content to Google as part of a new partnership to help enhance the usefulness of results displayed in the Gemini app.

The newswire boasts a 90-year history of providing primary-source journalism and has a strong reputation for objectivity. That proven community standing means AAP’s latest news will provide valuable and reliable content for use in Google’s Gemini app.

This continues AAP’s important partnership with Google which has included assistance with AAP’s significant digital transformation.

“We are pleased to partner with Google to provide our journalism as a mechanism for ensuring timeliness and accuracy in the information that its products provide,” AAP CEO Emma Cowdroy said. “This is a strong endorsement of our reputation as a leading and trusted news media organisation.”

Also Read: Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web

Nic Hopkins, Google’s Head of News Partnerships for Australia and New Zealand, said: “Google has partnered with AAP for several years on training journalists and investing in digital innovation. This new partnership with AAP will help deliver a feed of real-time information to enhance responses in the Gemini app and will assist Australians when they look for locally relevant up-to-date information.”

AAP’s content is produced by experienced journalists based across Australia and travelling abroad, created in an environment that is free from commercial and political influences. The nation’s only independent newswire supplies articles, photography, video and fact-checking to hundreds of digital, broadcast and print outlets across Australia, including many in regional areas.

SOURCE: PRNewswire

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Imperium AI, a pioneer in AI-powered marketing technologies, announced the launch of the Imperium AI Copilot Suite — an innovative, all-in-one platform designed to automate and scale public relations, social media management, and content marketing. Built for businesses of all sizes, the suite helps drive conversions, increase brand visibility, and streamline workflows — all without the need to expand headcount.

The Imperium AI Copilot Suite includes three core tools tailored to modern marketing needs:

• Imperium AI PR Copilot – An AI-powered PR engine that guarantees weekly media placements in four local publications and pitches to top-tier outlets at scale. From writing and optimizing press releases to distributing them efficiently, the PR Copilot ensures continuous visibility. It also features a built-in CRM that supports outreach similar to a full-service PR agency.
• SmartShutter AI Copilot for Social Media – A hands-free social media manager that automatically generates, schedules, and publishes original, platform-specific content across all major channels. This copilot enables consistent engagement without the manual effort.
• ContentFuze AI Copilot for Blog Automation – A powerful content engine that produces high-quality, SEO-optimized blog posts tailored to your brand and audience. It streamlines the content lifecycle—from ideation to publishing—helping businesses consistently attract and convert readers.

Also Read: Conductor Unveils Conductor AI: A Game-Changing Platform to Boost Content Impact and Maximize AI Visibility

“We built Imperium AI to be more than just automation — this is marketing with intelligence, speed, and scale,” said Shazir Mucklai, CEO of Imperium AI. “From local PR to full-scale content ecosystems, our copilot suite gives businesses and agencies the competitive edge they need in today’s digital landscape.”

With the Imperium AI Copilot Suite, organizations can significantly reduce manual tasks, improve marketing consistency, and achieve faster go-to-market execution—empowering teams to focus on strategic growth while the platform handles execution.

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Taboola announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with trusted sources to explore topics they care about, directly within publisher sites. Some of the largest publishers in the world have joined Taboola as design partners for DeeperDive, including Gannett I USA TODAY Network, and The Independent.

Today’s publishers face growing threats from Generative AI-powered search engines that scrape their content without permission, reduce their traffic, and offer no compensation in return. DeeperDive offers a new path forward—giving publishers a way to compete, not be replaced.

DeeperDive brings the power of Gen AI search engines—now a familiar experience to millions of users—directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists such as the best travel desk or top sports reporters.

DeeperDive not only prompts questions that may be of interest, it delivers a direct response, much like popular Gen AI engines, but it goes a step further. This technology surfaces additional context and stories from the same publisher site, offering users a richer, more valuable view — not just a single, oversimplified answer.

Also Read: Uplynk Expands Partnership With Hearst Television to Enhance Digital News Distribution

Publishers can use DeeperDive to deliver a cutting-edge, Gen AI-powered user experience that today’s audiences expect. By meeting users with intuitive, conversational interfaces and instant, relevant answers, publishers can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.

DeeperDive is built to provide:

• Smarter, more diverse answers for readers: Readers receive rich, multifaceted answers, based on Taboola’s advanced AI and real-time insights from over 600 million daily active users across a global network of 9,000 publisher partners. Unlike traditional Gen AI engines that rely on static training data, Taboola understands what people are actively reading and engaging with — across topics, geographies, and moments. This unique “pulse of the internet” allows DeeperDive to surface timely, contextual answers and even suggest questions based on current trends. The result is a richer, more human search experience rooted in what truly matters to real people — right now, on the site they trust.
• Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer, along with links to relevant and timely articles from across the publisher’s site. This keeps users engaged longer and encourages deeper content exploration. For the first time, publishers can engage their audience with real-time, AI-powered content tailored to the user, whether it’s about travel plans, a favorite sports team, or important financial decisions, meaningfully increasing time on site and reader loyalty.
• Unlocking high-intent ad revenue opportunities and owning the future with AI agents across high intent categories: DeeperDive has the potential to create a new monetization channel for publishers starting by inserting contextually relevant, high-intent ads directly into the AI-powered results page. Publishers can capture search-like advertising revenue within their own environments — turning user inquiries into meaningful commercial opportunities, all while maintaining a seamless reader experience.

“Taboola’s DeeperDive is an exciting win for our audience and the publishing industry at large. We’re thrilled to be the first to roll out this technology in the U.S. within USA TODAY. Taboola is a longtime partner that has shown an unwavering commitment to helping us accelerate audience development and unlocking growth. With DeeperDive, we see an opportunity to give our readers an innovative new way to explore our trusted content on our properties. DeeperDive combines the high-caliber reporting that the USA TODAY Network is known for with the AI technology and expertise that only Taboola can deliver,” said Michael Reed, Chairman and Chief Executive Officer, Gannett | USA TODAY Network.

“Taboola continues to be a key partner for our growth,” said Christian Broughton, CEO at The Independent and Independent Media. “The Independent is innovating and investing in AI across our business, and recently launched Bulletin, a new service dedicated to serving busy readers who want truly independent, trustworthy news. We are delighted to be design partners on DeeperDive, which we will be using across The Independent and Bulletin. It has the potential to amplify the agenda-setting journalism we produce, build deeper engagement, and allow us to build even deeper relationships with our audience.”

“Today marks a major step forward for the open web,” said Adam Singolda, CEO and Founder of Taboola. “With DeeperDive, we’re giving publishers the power to join the Gen AI revolution on their own terms, creating richer, more trusted experiences for users and unlocking search-like monetization opportunities that were previously out of reach. Over time, this means enabling publishers to own high-intent moments with AI agents across categories like travel, finance, sports, and commerce where users make meaningful decisions on platforms they already trust. It’s the shift from 50 cents per click to $500 per conversion, right on the publisher’s site. This is a big day not just for Taboola, but for the entire industry. I believe it will change how billions of people discover and decide online.”

“The open web thrives when innovation and fairness go hand in hand. It’s simply not sustainable for Gen AI engines to rely on publisher content while sending little traffic and compensating only a select few. That’s not innovation, it’s exploitation. Today is a moment for unity and clarity: publishers deserve real value in return for their work. It’s time to build a future where AI helps drive the open web, not drain it, by generating meaningful traffic, sharing value, and respecting the creators who make the internet worth exploring,” continued Singolda.

SOURCE: GlobeNewswire

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Uplynk announced that Hearst Television has expanded its partnership with Uplynk’s cloud-based streaming platform – which is designed to accelerate Hearst Television’s content distribution and to optimize ad pod conditioning for monetization across Hearst Television’s digital syndication partners.

By leveraging Uplynk’s technology, Hearst Television, which serves 28 markets in the U.S., is augmenting news syndication workflows and ensuring that local news, weather, and information reach more audiences across more content delivery platforms.

This collaboration builds on Hearst Television’s long-standing investment in digital transformation, reinforcing its commitment to delivering high-quality journalism through scalable, automated media workflows that power content distribution across owned-and-operated apps and third-party platforms.

Powering Greater Content Distribution

Uplynk’s platform enables Hearst Television to create continuous news-loop channels to augment its existing Very Local offering to syndicated distribution points — providing consumers pure news-focused channels and placing local newscasts front-and-center for audiences on third-party platforms. Uplynk’s intuitive workflows support seamless video offerings, ensuring audiences can tune in across mobile, desktop, and connected TV platforms.

“Our mission at Very Local is to bring Hearst Television’s award-winning local newscasts to audiences across streaming platforms,” said Andrew Fitzgerald, Senior Vice President of Streaming Video Services at Hearst Television and General Manager of its Very Local unit. “Through our collaboration with Uplynk, we can efficiently do that on third-party platforms, helping to meet consumers wherever they’re looking for local news and information.”

Also Read: Productsup, trbo and Pimcore join forces to launch the first-ever P2C Alliance

Maximizing Monetization & Audience Engagement

With Uplynk’s real-time syndication tools, Hearst Television’s brands can rapidly condition streams for ad insertion and fully automate channels with the latest time-shifted newscasts directed to multiple distribution points like Tubi and Amazon’s Fire News app. It can also publish advertiser-friendly video content across platforms. The platform’s dynamic ad conditioning capabilities unlock new revenue opportunities across live and VOD content.

“Hearst Television is setting a new benchmark for how media organizations can scale video distribution while unlocking greater monetization opportunities. They are one of a select number of local broadcasters who’ve invested in in-house designed and developed apps on every major OTT, CTV and mobile device platform for their direct-to-consumer streaming brand Very Local,” said Eric Black, CEO/CTO of Uplynk. “We’re proud to support their strategy with our Uplynk platform that streamlines operations, increases engagement, and enhances their channel syndication strategy.”

Expanding Multi-Platform Distribution

As audience behaviors evolve, Hearst Television ensures that its brands remain accessible across multiple channels and platforms, meeting the consumer where they want to watch local content. Uplynk’s multi-platform syndication capabilities provide frictionless content distribution to social, OTT/CTV apps, and third-party syndication partners, driving continued growth in streaming viewership.

SOURCE: Businesswire

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Productsup, a Product-to-Consumer (P2C) software company, announced the launch of the P2C Alliance in partnership with trbo, a personalized user experience software company, and Pimcore, a data and experience management company awarded by analysts gobally. This powerful collaboration brings together three market leaders to offer businesses an integrated suite of solutions that enhance product experiences.

The P2C Alliance addresses the growing complexity of modern commerce by consolidating operations and streamlining the path product data takes to reach consumers. By combining Productsup’s expertise in feed management and product content syndication, trbo’s dynamic onsite personalization, optimization, and testing, and Pimcore’s product information, digital asset, and master data management, the alliance empowers businesses to provide relevant, data-driven product experiences on any channel and for any audience.

“Today’s commerce landscape demands agility and precision, and the P2C Alliance is designed to deliver just that,” said Vincent Peters, CEO of Productsup. “By integrating our strengths with trbo and Pimcore, we are not just simplifying the product content journey—we are reimagining it, ensuring brands and retailers can swiftly adapt to market changes, accelerate time-to-market, and consistently deliver engaging experiences that drive higher conversion rates and ROI.”

Also Read: RPI Consultants and Hyland Partner for Content Automation Solutions

Synergy across platforms unlocks new capabilities

Under the P2C Alliance, customers gain new capabilities to maximize the impact of their product content. For instance, they can create catalogs that target specific audiences by mapping demographic data, or catalogs that elevate the highest-performing products by plugging conversion data.

“Ecommerce and advertising channels are constantly introducing new formats and features,” said Felix Schirl, CEO of trbo. “Our aim for this alliance is to equip companies with the tools needed to fully embrace these emerging opportunities and outpace their competition in providing innovative experiences.”

By leveraging Productsup, trbo, and Pimcore’s combined offerings, the P2C Alliance enables companies to:

• Increase efficiency by eliminating silos and speeding up workflows
• Improve data quality by maintaining consistent, accurate, and personalized product content on all channels
• Optimize strategies and continuously test for improvements with access to data-driven insights

“Data is at the core of every successful business strategy, and the P2C Alliance empowers companies to truly leverage their data for better decision-making and customer experiences,” said Dietmar Rietsch, CEO of Pimcore. “Together, we break down the barriers of traditional commerce systems, enabling brands to deliver seamless, personalized product content at scale.”

SOURCE: PRWeb

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