Zeta Global, the AI-fueled Marketing Cloud, today introduced the Zeta Economic Index (ZEI), the next-gen indicator of the state of the US economy. Utilizing Zeta’s proprietary data and advanced generative AI tools, the ZEI evaluates consumer behavior, analyzes the state of the US economy, and predicts economic trends.

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Zeta’s unique Data Cloud has offered AI-powered intelligence to the leading enterprises globally, allowing them to determine drivers of customer behavior and opportunities for growth and retention in a rough market since 2018. Developing on the foundation of predictive analytics that influence decision-making, the ZEI offers a holistic view of the macroeconomic landscape in real-time, improving the understanding of the key factors behind economic growth – consumer activity in various sensitive vertical markets.

Read More: Zeta Global Launches The Zeta Economic Index

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