Similarweb, a global leader in digital intelligence, has expanded its analytics capabilities to include a new and increasingly vital channel: AI chatbot referrals. With the launch of the AI Chatbot Traffic screen, marketers, SEO professionals, and digital strategists can now identify and analyze web traffic originating from AI chatbots such as ChatGPT, Perplexity, Claude, and others—an emerging traffic source that was previously invisible in traditional analytics tools.
As conversational AI tools rapidly become mainstream in how people search, explore content, and make decisions, they are evolving into powerful referral channels. This new capability reflects Similarweb’s mission to offer the most complete view of the digital world—now spanning over 200 million websites, 4 million mobile apps, 7 billion search keywords, and for the first time, AI chatbot-generated traffic.
With the AI Chatbot Traffic feature, users gain a clear view into:
- Estimated traffic volume driven by AI chatbots
- Which chatbot platforms are linking to their content
- Top-performing pages receiving AI-driven referrals
- Most common prompts that direct users to specific content
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These insights are seamlessly integrated into the core Similarweb platform that digital professionals rely on for SEO, content strategy, and competitive benchmarking. Just as keyword tracking revolutionized search engine optimization, understanding which content attracts chatbot-driven traffic will now empower businesses to evolve their digital marketing strategies for the age of AI-assisted discovery.
“The digital landscape is undergoing a profound transformation with the rise of AI-driven search,” said Or Offer, CEO of Similarweb. “Our AI Chatbot Referral Traffic monitoring empowers businesses to navigate this new terrain by providing unparalleled insights into how AI interactions drive web traffic, enabling our clients to stay ahead in the competitive digital marketplace.”
This latest product enhancement positions Similarweb at the forefront of AI-era marketing intelligence, ensuring that brands, agencies, and publishers are equipped with the tools they need to optimize visibility across both traditional and emerging digital channels.